Celestino Piatti
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Celestino Piatti (January 5, 1922 - December 17, 2007) was a Swiss graphic artist, painter and book designer. He was a popular illustrator of children's books and achieved international success as a designer for Deutscher Taschenbuch Verlag (DTV).


Life

Piatti was born on January 5, 1922, in
Wangen-Brüttisellen Wangen-Brüttisellen is a municipality in the district of Uster in the canton of Zürich in Switzerland, located in the Glatt Valley (German: ''Glattal''). History Brüttisellen is first mentioned in 1148 as ''Britisseldon''. In 1242 it was men ...
, the son of a
Ticino Ticino (), sometimes Tessin (), officially the Republic and Canton of Ticino or less formally the Canton of Ticino,, informally ''Canton Ticino'' ; lmo, Canton Tesin ; german: Kanton Tessin ; french: Canton du Tessin ; rm, Chantun dal Tessin . ...
stonemason and a Zurich farmer's daughter. He grew up in Dietlikon, near Zürich. Between 1938 and 1942 he trained in the Gebrüder Fretz studio, and took evening classes with Ernst und Max Gubler at the
Kunstgewerbeschule A Kunstgewerbeschule (English: ''School of Arts and Crafts'' or S''chool of Applied Arts'') was a type of vocational arts school that existed in German-speaking countries from the mid-19th century. The term Werkkunstschule was also used for thes ...
in Zurich (today the ''
Zürcher Hochschule der Künste Zurich University of the Arts (ZHdK, german: Zürcher Hochschule der Künste) has approximately 2,500 students, which makes it the largest arts university in Switzerland. The university was established in 2007, following the merger between Zurich ...
''), and then qualified as a graphic teacher. Between 1945 and the end of 1948 he worked in the studio of Fritz Bühler in Basel. From 1948 he had his own graphic design studio. In 1966 he settled in
Duggingen Duggingen is a municipality in the district of Laufen in the canton of Basel-Country in Switzerland. History Duggingen is first mentioned around 1330 as ''Tuggingen''. Geography Duggingen has an area, , of . Of this area, or 29.0% is used ...
near
Basel , french: link=no, Bâlois(e), it, Basilese , neighboring_municipalities= Allschwil (BL), Hégenheim (FR-68), Binningen (BL), Birsfelden (BL), Bottmingen (BL), Huningue (FR-68), Münchenstein (BL), Muttenz (BL), Reinach (BL), Riehen (BS ...
, where he lived until his death. His first international success came as a designer of posters. He designed more than five hundred, many of which won prizes. In 1964 his work was included in the graphic design section of documenta III in Kassel. In 1961 Piatti became the designer for the newly founded
Deutscher Taschenbuch Verlag The dtv Verlagsgesellschaft is a German publishing house headquartered in Munich. It was founded in 1960 by eleven publishers as a common paperback publishing house named "Deutscher Taschenbuch Verlag" (German paperback publishing house). Starti ...
(dtv) of Munich. As well as their cover designs, Piatti was responsible for the company's
typography Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing ( leading), and ...
, signets,
letterhead A letterhead is the heading at the top of a sheet of letter paper (stationery). It consists of a name, address, logo or trademark, and sometimes a background pattern. Overview Many companies and individuals prefer to create a letterhead template ...
s, advertisements and posters, giving the DTV catalogue a uniform identity which combined the
International Typographic Style The International Typographic Style, also known as the Swiss Style, is a graphic design style that emerged in Russia, the Netherlands, and Germany in the 1920s and was further developed by designers in Switzerland during the 1950s. The Internatio ...
with quirky illustration. His distinctive covers used the sans-serif
Akzidenz-Grotesk Akzidenz-Grotesk is a sans-serif typeface family originally released by the Berthold Type Foundry of Berlin. ''german: label=none, italic=no, "Akzidenz"'' indicates its intended use as a typeface for commercial print runs such as publicity, tick ...
typeface in black against a white background. From 1961, beginning with Heinrich Böll's ''Irisches Tagebuch'', to 1991, he designed almost all of DTV's publications, a total of more than 6,300 titles. In 1987, the DTV produced a retrospective book about Piatti, entitled ''Celestino Piatti, Meister des graphischen Sinnbilds''. In addition to posters and books, his works also included stamps for the Swiss post office, (including a set marking the hundredth anniversary of the
Gotthardbahn The Gotthard railway (german: Gotthardbahn; it, Ferrovia del Gottardo) is the Swiss trans-alpine railway line from northern Switzerland to the canton of Ticino. The line forms a major part of an important international railway link between nort ...
) lithographs, woodcuts and linocuts, stained glass, murals and other paintings, ceramics and sculptures.


Style

Piatti's work is recognised for its simple broad black outlines of figures that contain great detail and smaller shapes of vivid colour. Images are often set against a white background. A motif that runs through his entire work, is the
owl Owls are birds from the order Strigiformes (), which includes over 200 species of mostly solitary and nocturnal birds of prey typified by an upright stance, a large, broad head, binocular vision, binaural hearing, sharp talons, and feathers a ...
, as a messenger of good luck or misfortune, or as a symbol of wisdom. In 1992 Piatti told a magazine: "You can draw an owl a thousand times, and never find out its secret".


Books by Piatti

* ''The Happy Owls'' (1963) * ''Celestino Piatti's Animal ABC.'' (1965) * ''Celestino Piatti's Animals'' (1966) * ''Animal ABC'' (1966) * ''Piatti: The Nock Family Circus'' (1968) * ''The Holy Night: The Story of the First Christmas'' (1968) * ''The Golden Apple'' (1970) * ''The Little Crayfish'' (1974) * ''Barbara and the Dormouse'' (1976)


Posters

30 of Piatti's 500 posters were awarded "Best Swiss poster of the Year".Obituary in Die Welt (German)
/ref> In 1971 Piatti was commissioned by the American
Congress of Racial Equality The Congress of Racial Equality (CORE) is an African Americans, African-American civil rights organization in the United States that played a pivotal role for African Americans in the civil rights movement. Founded in 1942, its stated mission ...
(CORE) to design a 30" x 45" poster to promote the closed circuit viewing at the State Armoury in Harlem of the March 8
Muhammad Ali Muhammad Ali (; born Cassius Marcellus Clay Jr.; January 17, 1942 – June 3, 2016) was an American professional boxer and activist. Nicknamed "The Greatest", he is regarded as one of the most significant sports figures of the 20th century, a ...
vs.
Joe Frazier Joseph William Frazier (January 12, 1944November 7, 2011), nicknamed "Smokin' Joe", was an American professional boxer who competed from 1965 to 1981. He was known for his strength, durability, formidable left hand, and relentless pressure fi ...
fight at
Madison Square Garden Madison Square Garden, colloquially known as The Garden or by its initials MSG, is a multi-purpose indoor arena in New York City. It is located in Midtown Manhattan between Seventh and Eighth avenues from 31st to 33rd Street, above Pennsylva ...
. It features Ali's face as a boxing glove with eyes at the center and globe in a mouth.


Death

Piatti died in
Duggingen Duggingen is a municipality in the district of Laufen in the canton of Basel-Country in Switzerland. History Duggingen is first mentioned around 1330 as ''Tuggingen''. Geography Duggingen has an area, , of . Of this area, or 29.0% is used ...
,
Basel-Landschaft Basel-Landschaft or Basel-Country informally known as Baselland or Baselbiet (; german: Kanton Basel-Landschaft ; rm, Chantun Basilea-Champagna; french: Canton de Bâle-Campagne; it, Canton Basilea Campagna), is one of the 26 cantons forming ...
,
Switzerland ). Swiss law does not designate a ''capital'' as such, but the federal parliament and government are installed in Bern, while other federal institutions, such as the federal courts, are in other cities (Bellinzona, Lausanne, Luzern, Neuchâtel ...
on December 17, 2007, at the age of 85


References


External links

* Entry in German Wikipedia
Nieves' Artist bio
{{DEFAULTSORT:Piatti, Celestino Swiss illustrators 20th-century Swiss painters Swiss male painters 21st-century Swiss painters 21st-century Swiss male artists Swiss graphic designers 1922 births 2007 deaths Zurich University of the Arts alumni 20th-century Swiss male artists