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Cartoon Network (often shortened to CN) is an American
cable television Cable television is a system of delivering television Television, sometimes shortened to TV or telly, is a telecommunication Media (communication), medium used for transmitting moving images in grayscale, black-and-white or in color, ...
channel Channel, channels, channeling, etc., may refer to: Geography * Channel (geography), in physical geography, a landform consisting of the outline (banks) of the path of a narrow body of water. Australia * Channel Country, region of outback Austr ...
owned by the Kids, Young Adults and Classics division of Warner Bros. Entertainment, itself a subsidiary of
AT&T AT&T Inc. is an American multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multiple countries * Multinational state, a s ...

AT&T
's
WarnerMedia Warner Media, LLC ( traded as WarnerMedia, but stylized as WarnerMedia; formerly known as Time Warner from 1990 to 2001 and again from 2003 to 2018; from 2001 to 2003, AOL Time Warner and from 1972 to 1990, Warner Communications) is an Americ ...

WarnerMedia
through its Studios and Networks Group division. The channel was launched on October 1, 1992, and primarily broadcasts
animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photographed and exhibited on film. Today, most an ...

animated
television series upright=1.35, A live television show set and cameras A television show – or simply TV show – is any content produced for viewing on a television set A Sony Wega CRT television set A television set or television receiver, more commonly c ...
, mostly children's programming, ranging from action to animated comedy. It currently operates from 6:00 a.m. to 8:00 p.m. ( ET/ PT) and is targeted at children between ages 7 to 15. Its overnight daypart block
Adult Swim Adult Swim (stylized as dult swim'' or shortened to s'') is an American adult-oriented nighttime programming block of the basic cable Cable television Cable television is a system of delivering television programming to consumers via r ...
is aimed at adults and is treated as a separate entity for promotional purposes and as a separate channel by Nielsen for
ratings A rating is an evaluation or assessment of something, in terms of quality, quantity, or some combination of both. Rating or ratings may also refer to: Business and economics * Credit rating, estimating the credit worthiness of an individual, co ...
purposes. As of March 2021, Cartoon Network is available to approximately 94 million pay television households in the United States.


History


Development

On August 9, 1986,
Ted Turner Robert Edward Turner III (born November 19, 1938) is an American media proprietor, producer, and philanthropist. As a businessman, he is known as founder of the Cable News Network (CNN), the first 24-hour United States cable news, cable news ch ...

Ted Turner
's
Turner Broadcasting System Turner Broadcasting System, Inc. (abbreviated as Turner) is an American television and media conglomerate A media conglomerate, media group, or media institution is a company A company, abbreviated as co., is a Legal personality, legal e ...
acquired
Metro-Goldwyn-Mayer Metro-Goldwyn-Mayer Studios Inc. (also known as Metro-Goldwyn-Mayer Pictures or MGM) is an American media company, founded in 1924, that produces and distributes feature films and television programs. It is based in Beverly Hills, California ...
/
United Artists United Artists Corporation (UA), currently doing business as United Artists Digital Studios, is an American digital production company. Founded in 1919 by D. W. Griffith, Charlie Chaplin Sir Charles Spencer Chaplin Jr. (16 April ...
from
Kirk Kerkorian Kerkor "Kirk" Kerkorian (; June 6, 1917 – June 15, 2015) was an American businessman, investor, and philanthropist. He was the president and CEO of Tracinda Corporation, his private holding company based in Beverly Hills, California. Kerk ...

Kirk Kerkorian
; due to concerns over the debt load of his companies, on October 18, 1986, Turner was forced to sell MGM back to Kerkorian after approximately only 75 days of ownership. However, Turner kept much of MGM's film and television library made prior to May 1986 (as well as some of the United Artists library) and formed Turner Entertainment Co. On October 8, 1988, its cable channel
Turner Network Television TNT (originally an abbreviation for Turner Network Television) is an American basic cable Cable television Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted throug ...
was launched and had gained an audience with its extensive film library. At this time, Turner's animation library included the MGM cartoon library, the pre-1948 color ''
Looney Tunes ''Looney Tunes'' is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photo ...
'' and ''
Merrie Melodies ''Merrie Melodies'' is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be pho ...
'' shorts, the
Harman-Ising Hugh Harman Hugh Harman (August 31, 1903 – November 25, 1982) was an American animator known for creating the Warner Bros. Cartoons and MGM Cartoons and Harman-Ising, his collaboration with Rudolf Ising during the golden age of American animat ...
''
Merrie Melodies ''Merrie Melodies'' is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be pho ...
'' shorts (except ''
Lady, Play Your Mandolin!
Lady, Play Your Mandolin!
''), and the
Fleischer Studios Fleischer Studios () was an American corporation that originated as an animation studio located at 1600 Broadway, New York City, New York New York City (NYC), often simply called New York, is the List of United States cities by populati ...
/
Famous Studios Famous may refer to: Companies * Famous Brands Famous Brands Limited is a public company listed on the Johannesburg Stock Exchange JSE Limited (previously the JSE Securities Exchange and the Johannesburg Stock Exchange) is the largest st ...
''
Popeye Popeye the Sailor Man is a fictional cartoon character created by .
'' cartoons. In 1991, Turner beat out bidders including MCA Inc. (then-owner of
Universal Studios Universal Pictures (legally Universal City Studios LLC, also known as Universal Studios, or simply Universal; common metonym Metonymy () is a figure of speech A figure of speech or rhetorical figure is a word or phrase that entails an int ...
) and
Hallmark Cards Hallmark Cards, Inc. is a private, family-owned United States, American company based in Kansas City, Missouri. Founded in 1910 by Joyce Hall, Hallmark is the oldest and largest manufacturer of greeting cards in the United States. In 1985, the co ...
when it made a deal to purchase animation studio
Hanna-Barbera Productions Hanna-Barbera Productions, Inc. ( ), also variously known as H-B Enterprises, H-B Production Co., and Hanna-Barbera Cartoons, Inc., was an American animation studio An animation studio is a company producing animated media. The broadest such c ...

Hanna-Barbera Productions
for $320 million. On February 18, 1992, Turner announced its plans to launch the Cartoon Network as an outlet for Turner's considerable library of animation.


1992–2004

On October 1, 1992, Cartoon Network launched to the finale of
Tchaikovsky's
Tchaikovsky's
1812 Overture ''The Year 1812 Solemn Overture'', Op. 49, popularly known as the ''1812 Overture'', is a concert overture Overture (from French ''ouverture'', "opening") in music Music is the art of arranging sounds in time to produce a composition ...

1812 Overture
with a backdrop of cartoon explosions, followed by a special event called ''Droopy's Guide to the Cartoon Network'' hosted by the Metro-Goldwyn-Mayer's
Tom & Jerry ''Tom and Jerry'' is an American Animated cartoon, animated media franchise and series of comedy short films created in 1940 by William Hanna and Joseph Barbera. Best known for its 161 theatrical short films by Metro-Goldwyn-Mayer, the series c ...
cartoon character
Droopy Droopy is an animated character from the golden age of American animation. He is an anthropomorphic dog with a droopy face, hence his name. He was created in 1943 by Tex Avery for theatrical cartoon short film, shorts produced by the Metro-Goldwyn ...

Droopy
, during which the first cartoon on the network, ''
Rhapsody Rabbit ''Rhapsody Rabbit'' is a 1946 American Animated cartoon, animated Comedy film, comedy short film in the ''Merrie Melodies'' series, directed by Friz Freleng and featuring Bugs Bunny. The short was originally released to theaters by Warner Bros. P ...
'', was shown. Initial programming on the channel consisted exclusively of reruns of Warner Bros. cartoons (the pre-1948 ''
Looney Tunes ''Looney Tunes'' is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photo ...
'' and ''
Merrie Melodies ''Merrie Melodies'' is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be pho ...
''), the 1933–1957 ''Popeye'' cartoons,
MGM Metro-Goldwyn-Mayer Studios Inc. (also known as Metro-Goldwyn-Mayer Pictures or MGM) is an American media company, founded in 1924, that produces and distributes feature films and television programs. It is based in Beverly Hills, California ...
cartoons, and
Hanna-Barbera Hanna-Barbera Productions, Inc. ( ), also variously known as H-B Enterprises, H-B Production Co., and Hanna-Barbera Cartoons, Inc., was an American animation studio An animation studio is a company producing animated media. The broadest such c ...

Hanna-Barbera
cartoons. At first, cable providers in
New York City New York, often called New York City to distinguish it from New York State New York is a state State may refer to: Arts, entertainment, and media Literature * ''State Magazine'', a monthly magazine published by the U.S. Department of ...

New York City
,
Philadelphia Philadelphia (colloquially known simply as Philly) is the largest city in the Commonwealth A commonwealth is a traditional English term for a political community founded for the common good In philosophy Philosophy (from , ) is ...

Philadelphia
,
Washington, D.C. ) , image_skyline = , image_caption = Clockwise from top left: the Washington Monument The Washington Monument is an obelisk within the National Mall The National Mall is a Landscape architecture, landscaped ...
,
Dallas Dallas (), colloquially referred to as Big D, is a city in the U.S. state of Texas and the largest city in and County seat, seat of Dallas County, Texas, Dallas County, with portions extending into Collin County, Texas, Collin, Denton County, ...

Dallas
, and
Detroit (strait A strait is a naturally formed, narrowing, typically navigable waterway that connects two larger bodies of water. The surface water generally flows at the same elevation on both sides and through the strait in either direction. Mo ...

Detroit
carried the channel. By the time the network launched, Cartoon Network had an 8,500-hour cartoon library. From its launch until 1995, the network's announcers said the network's name with the word "The" added before "Cartoon Network,” thus calling the network "The Cartoon Network.” By the time that the network debuted, Cartoon Network also operated a programming block (containing its cartoons) that aired on
TNT Trinitrotoluene (; TNT), or more specifically 2,4,6-trinitrotoluene, is a chemical compound A chemical compound is a chemical substance composed of many identical molecules (or molecular entity, molecular entities) composed of atoms from more ...
, entitled "Cartoon Network on TNT.” Cartoon Network was not the first
cable channel Cable television is a system of delivering television Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting moving images in monochrome (black and white), or in color, and in two o ...
to have relied on cartoons to attract an audience, however, it was the first 24-hour single-genre channel with animation as its main theme. Turner Broadcasting System had defied conventional wisdom before by launching
CNN The Cable News Network (CNN) is a multinational news-based pay television Pay television also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based t ...

CNN
, a channel providing 24-hour news coverage. The concept was previously thought unlikely to attract a sufficient audience to be particularly profitable, however the CNN experiment had been successful and Turner hoped that Cartoon Network would also find success.Mittell (2004), p. 80 Initially, the channel would broadcast cartoons 24 hours a day. Most of the short cartoons were aired in half-hour or hour-long packages, usually separated by character or studio – ''Down Wit' Droopy D'' aired old
Droopy Dog Droopy is an animated character Character animation is a specialized area of the animation Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by han ...

Droopy Dog
shorts, ''The
Tom and Jerry ''Tom and Jerry'' is an American Animated cartoon, animated media franchise and series of comedy short films created in 1940 by William Hanna and Joseph Barbera. Best known for its 161 theatrical short films by Metro-Goldwyn-Mayer, the series c ...
Show'' presented the classic cat-and-mouse team, and ''Bugs and Daffy Tonight'' provided classic
Looney Tunes ''Looney Tunes'' is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photo ...
shorts. ''Late Night Black and White'' showed early
black-and-white Black-and-white (B/W or B&W) images combine black and white in a continuous spectrum In physics Physics (from grc, φυσική (ἐπιστήμη), physikḗ (epistḗmē), knowledge of nature, from ''phýsis'' 'nature'), , is ...
cartoons (mostly from the
Fleischer Studios Fleischer Studios () was an American corporation that originated as an animation studio located at 1600 Broadway, New York City, New York New York City (NYC), often simply called New York, is the List of United States cities by populati ...
and
Walter Lantz Walter Lantz (April 27, 1899 – March 22, 1994) was an American cartoonist A cartoonist (also comic strip creator, comic book artist, graphic novel artist, or comic book illustrator) is a visual artist who specializes in drawing cartoons (indi ...
cartoons from the 1930s, as well as black-and-white Merrie Melodies and MGM cartoons), and ''
ToonHeads ''ToonHeads'' was an American animation anthology series consisting of Hanna-Barbera, Metro-Goldwyn-Mayer cartoon studio, Metro-Goldwyn-Mayer, Warner Bros. Cartoons, Warner Bros., and ''Popeye the Sailor (animated cartoons), Popeye'' cartoon short ...
'' would show three shorts with a similar theme and provide trivia about the cartoons. There was also an afternoon cartoon block called ''
High Noon Toons High Noon Toons was a 3-hour programming block of cartoons hosted by two cowboy hand puppets named Haas and Lil' Jo (a Bonanza pun) shown on Cartoon Network in the mid-1990s. The series was made by Matt Thompson and Adam Reed, who later went on to ...
'', which was hosted by cowboy hand puppets (an example of the simplicity and imagination the network had in its early years). The majority of the classic animation that was shown on Cartoon Network no longer airs on a regular basis, but ''
Tom and Jerry ''Tom and Jerry'' is an American Animated cartoon, animated media franchise and series of comedy short films created in 1940 by William Hanna and Joseph Barbera. Best known for its 161 theatrical short films by Metro-Goldwyn-Mayer, the series c ...
'' and ''
Looney Tunes ''Looney Tunes'' is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photo ...
'' continued to air up until 2017. A challenge for Cartoon Network was to overcome its low penetration of existing cable systems. When launched on October 1, 1992, the channel was only carried by 233 cable systems. However, it benefited from package deals. New subscribers to sister channels
TNT Trinitrotoluene (; TNT), or more specifically 2,4,6-trinitrotoluene, is a chemical compound A chemical compound is a chemical substance composed of many identical molecules (or molecular entity, molecular entities) composed of atoms from more ...
and TBS could also get access to Cartoon Network through such deals. The high ratings of Cartoon Network over the following couple of years led to more cable systems including it. By the end of 1994, Cartoon Network had become "the fifth most popular cable channel in the United States.” For the first few years of Cartoon Network's existence, programming meant for the channel would also be
simulcast Simulcast (a portmanteau A portmanteau (, ) or portmanteau word (from "Portmanteau (luggage), portmanteau") is a Blend word, blend of words
on TBS and/or TNT, both of which were still full-service cable networks that carried a variety of different programming genera, in order to increase the shows' (and Cartoon Network's) exposure; examples include ''
The Real Adventures of Jonny Quest ''The Real Adventures of Jonny Quest'' (also known as ''Jonny Quest: The Real Adventures'') is an American animated television series produced by Hanna-Barbera and broadcast on Cartoon Network Cartoon Network (often shortened to CN) is an Am ...
'', ''
Cartoon Planet ''Cartoon Planet'' is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photog ...
'', '' SWAT Kats: The Radical Squadron'', and ''
2 Stupid Dogs ''2 Stupid Dogs'' is an American animated sitcom An animated sitcom is a subgenre of the sitcom that is animation, animated instead of live action. History Early history ''The Flintstones'', which debuted in 1960, is considered the first examp ...
''. The network's first exclusive original show was ''
The Moxy Show ''The Moxy Show'' (also known as ''The Moxy Pirate Show'' and ''The Moxy & Flea Show'') is an American animated television series, animated anthology television series produced by Colossal Pictures and Turner Broadcasting System for Cartoon Networ ...
'', an animation anthology series first airing in 1993. The first series produced by Cartoon Network was ''
Space Ghost Coast to Coast#REDIRECT Space Ghost Coast to Coast ''Space Ghost Coast to Coast'' (abbreviated as ''SGC2C'') is an American Adult animation, adult animated parody talk show, created by Mike Lazzo and hosted by the 1960s Hanna-Barbera cartoon character Space G ...
'' in 1994, but the show mostly consisted of "recycled animation cells" from the archives of Hanna-Barbera, being an ironic
deconstruction Deconstruction is an approach to understanding the relationship between Text (literary theory), text and Meaning (linguistics), meaning. It was originated by the philosopher Jacques Derrida (1930–2004), who defined the term variously throughou ...

deconstruction
of a
talk show A talk show (or chat show in British English British English (BrE) is the standard dialect A standard language (also standard variety, standard dialect, and standard) is a language variety that has undergone substantial codification ...
. It featured live-action guests, mostly consisting of celebrities which were past their prime or
counterculture A counterculture is a culture Culture () is an umbrella term which encompasses the social behavior and Norm (social), norms found in human Society, societies, as well as the knowledge, beliefs, arts, laws, Social norm, customs, capabilitie ...
figures. A running gag was that the production cost was dubbed "minimal". The series found its audience among young adults who appreciated its "
hip In vertebrate Vertebrates () comprise all species of animal Animals (also called Metazoa) are multicellular eukaryotic organisms that form the Kingdom (biology), biological kingdom Animalia. With few exceptions, animals Heterotroph, ...
" perspective.Mittell (2004), p. 82-83 Kevin Sandler considered ''Space Ghost Coast to Coast'' instrumental in establishing Cartoon Network's appeal to older audiences.
Space Ghost Space Ghost (Thaddeus Bach) is a fictional superhero A superhero or superheroine is a stock character that possesses abilities beyond those of ordinary people, who typically uses his or her powers to help the world become a better place, or ...
, a 1960s
superhero A superhero or superheroine is a stock character that possesses Superpower (ability), ''superpowers'', abilities beyond those of ordinary people, and fits the role of the hero, typically using his or her powers to help the World peace, world b ...

superhero
by Hanna-Barbera, was recast as the star of a
talk show A talk show (or chat show in British English British English (BrE) is the standard dialect A standard language (also standard variety, standard dialect, and standard) is a language variety that has undergone substantial codification ...
spoof. This was arguably the first time the network revived a "classic animated icon" in an entirely new context for comedic purposes. Grown-ups who had ceased enjoying the original takes on the characters could find amusement in the "new ironic and self-referential context" for them. Promotional shorts such as the "Scooby-Doo Project,” a parody of ''
The Blair Witch Project ''The Blair Witch Project'' is a 1999 American supernatural horror film Supernatural horror film is a film genre that combines aspects of horror film and supernatural film. Supernatural occurrences in such films often include ghosts and demons ...
'', gave similar treatments to the Scooby gang.Stabile, Harrison (2003), p. 98-99 However, there were less successful efforts at such revivals. ''
A Day in the Life of Ranger Smith ''A Day in the Life of Ranger Smith'' is a stand-alone animated television special, and a parody of a Hanna-Barbera cartoon series, '' The Yogi Bear Show'', which revolves around Ranger Smith. ''A Day in the Life of Ranger Smith'' was made by '' ...
'' and ''
Boo Boo Runs Wild ''Boo Boo Runs Wild'' is a stand-alone animated television special, and a parody of the Hanna-Barbera cartoon series ''The Yogi Bear Show''. It was made by ''The Ren & Stimpy Show'' creator John Kricfalusi and his company Spümcø. ''Boo Boo Runs ...
'' (1999) were short cartoons featuring new takes on
Yogi Bear Yogi Bear is an anthropomorphic funny animal who has appeared in numerous comic books, cartoon series, animated television shows and films. He made his debut in 1958 as a supporting character in ''The Huckleberry Hound Show''. Yogi Bear was t ...
's supporting cast by
John Kricfalusi Michael John Kricfalusi (; born September 9, 1955), known professionally as John K., is a Canadian blogger, illustrator, and former animator/voice actor, best known for creating the Nicktoon '' The Ren & Stimpy Show''. From 1989 to 1992, he wa ...
. Their style of humor, sexual content, and break in tone from the source material was rather out of place among the rest of the Cartoon Network shows, and the network rarely found a place for them in its programming.Stabile, Harrison (2003), p. 100 In 1994, Hanna-Barbera's new division
Cartoon Network Studios Cartoon Network Studios is an American animation studio owned by the Global Kids, Young Adults & Classics division of Warner Bros. Entertainment, a subsidiary of AT&T AT&T Inc. is an American multinational conglomerate holding company, ...
was founded and started production on ''
What a Cartoon! ''What a Cartoon!'' (later known as ''The What a Cartoon! Show'' and ''The Cartoon Cartoon Show'') is an American animated anthology series Image:Luxdolls2.jpg, ''Lux Radio Theatre'' ad art featuring Joan Crawford An anthology series is a radi ...
'' (also known as ''World Premiere Toons'' and ''Cartoon Cartoons''). This show debuted in 1995, offering original animated shorts commissioned from Hanna-Barbera and various independent animators. The network promoted the series as an attempt to return to the "classic days" of studio animation, offering full animator control, high budgets, and no
limited animation Limited animation is a process in the overall technique of traditional animation on the reverse side of an already inked cel, here placed on the original animation drawing Traditional animation (or classical animation, cel animation, hand-drawn ...
. The project was spearheaded by Cartoon Network executives, plus
John Kricfalusi Michael John Kricfalusi (; born September 9, 1955), known professionally as John K., is a Canadian blogger, illustrator, and former animator/voice actor, best known for creating the Nicktoon '' The Ren & Stimpy Show''. From 1989 to 1992, he wa ...
and
Fred Seibert Frederick (Fred) Seibert (born September 15, 1951) is an American television producer and co-founder of MTV. Seibert started Frederator Studios in 1998, resigned in August 2020 after 22 years, and on February 23, 2021 announced a new cartoon produc ...
. Kricfalusi was the creator of ''
The Ren & Stimpy Show ''The Ren & Stimpy Show'' (also known simply as ''Ren & Stimpy'') is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by han ...
'' and served as an advisor to the network, while Seibert was formerly one of the driving forces behind Nickelodeon's
Nicktoons Nicktoons is a collective name used by Nickelodeon for their original animated series. All Nicktoons are produced partly at the Nickelodeon Animation Studio and list Nickelodeon's parent company, ViacomCBS, in their copyright bylines. Since its l ...

Nicktoons
and would go on to produce the similar animation anthology series ''
Oh Yeah! Cartoons ''Oh Yeah! Cartoons'' is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be ph ...
'' and ''
Random! Cartoons ''Random! Cartoons'' is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be phot ...
''. Cartoon Network was able to assess the potential of certain shorts to serve as pilots for spin-off series and signed contracts with their creators to create ongoing series. ''
Dexter's Laboratory ''Dexter's Laboratory'' (commonly abbreviated as ''Dexter's Lab'') is an American animated television series created by Genndy Tartakovsky for Cartoon Network. It follows Dexter, a boy-genius and inventor with a hidden laboratory in his room, wh ...
'' was the most popular short series according to a vote held in 1995 and eventually became the first
spin-off A spin-off is something that was created as a byproduct of something else. Types of spin-offs include: *Spin-off (media), a new media product derived from an existing product or franchise *Corporate spin-off, a type of corporate transaction formin ...
of ''What a Cartoon!'' in 1996. Three more series based on shorts debuted from 1997 to 1999: ''
Johnny Bravo ''Johnny Bravo'' is an American animated comedy television series created by Van Partible for Cartoon Network. It is the second of the network's Cartoon Cartoons, which aired from July 14, 1997 to August 27, 2004. The series centers on the title ...
'', ''
Cow and Chicken ''Cow and Chicken'' is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be phot ...
'', ''
I Am Weasel ''I Am Weasel'' is an American animated television series An animated series is a set of animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted ...
'' (the latter two as segments of the same show; ''I Am Weasel'' was later spun off into a separate show), ''
The Powerpuff Girls ''The Powerpuff Girls'' is an American superhero A superhero or superheroine is a stock character Stock (also capital stock) is all of the shares into which ownership of a corporation is divided.Longman Business English Dictionar ...
'', ''
Courage the Cowardly Dog ''Courage the Cowardly Dog'' is an American animated comedy horror Comedy horror or horror comedy, is a literary, television Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting mov ...

Courage the Cowardly Dog
'', and ''
Mike, Lu & Og ''Mike, Lu & Og'' is an United States, American animated television series created by Mikhail Shindel, Mikhail Aldashin, and Charles Swenson for Cartoon Network, and the 7th of the network's Cartoon Cartoons. The series follows a foreign exchange ...
''. The unrelated series ''
Ed, Edd n Eddy '' Ed, Edd n Eddy'' is a Canadian-American animated television comedy series created by Danny Antonucci for Cartoon Network Cartoon Network (often shortened to CN) is an American cable channel, cable television Television channel, channel ...

Ed, Edd n Eddy
'' also premiered in 1999, creating a line-up of critically acclaimed shows. Many of these series premiered bearing the "Cartoon Cartoons" brand, airing throughout the network's schedule and prominently on Cartoon Cartoon Fridays, which became the marquee night for premieres of new episodes and series beginning on June 11, 1999. These original series were intended to appeal to a wider audience than the average
Saturday-morning cartoon "Saturday-morning cartoon" is a colloquial term for the original animated series programming that was typically scheduled on Saturday and Sunday mornings in the United States on the Big Three television networks, "Big Three" television networks. Th ...
.
Linda Simensky Linda Simensky is a production manager of various works of animation. Simensky served as an executive for NickelodeonMaureen Furniss, Furniss, Maureen. (February 5, 2008)240 ''Art in Motion: Animation Aesthetics'' ''Indiana University Press''. Archi ...
, vice president of original animation, reminded adults and teenage girls that cartoons could appeal to them as well. Kevin Sandler's article of them claimed that these cartoons were both less "
bawdy Ribaldry or blue comedy is humorous entertainment that ranges from bordering on indelicacy to gross indecency Inappropriateness refers to standards or ethics Ethics or moral philosophy is a branch of philosophy that "involves systematizing, ...
" than their counterparts at
Comedy Central Comedy Central is an American basic cable Cable television Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, l ...

Comedy Central
and less "" than their counterparts at
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription The subs ...

Nickelodeon
. Sandler pointed to the whimsical rebelliousness, high rate of exaggeration and self-consciousness of the overall output each individual series managed. In 1995, Cartoon Network launched "Cartoon Network Online" as an
America Online AOL (stylized as Aol., formerly a company known as AOL Inc. and originally known as America Online) is an American web portal and online service provider based in New York City. It is a brand marketed by Verizon Media. The service traces its ...

America Online
exclusive website. It would later merge with ghostplanet.com as simply "CartoonNetwork.com,” and featured games, videos, shopping,
Cartoon Orbit Cartoon Orbit was a children's Online game, online gaming network created by Turner Broadcasting System, Turner Online to promote its shows and partners. Created as an addition to the Cartoon Network website, Cartoon Orbit opened to the public in O ...
, which launched in 2000, and even promotions to movies, video games, food items, toys, etc., such as
Campbell's Soup Campbell Soup Company, doing business as A trade name, trading name, or business name is a pseudonym A pseudonym () or alias () (originally: ψευδώνυμος in Greek) is a fictitious name that a person or group assumes for a particula ...
, ''
Ice Age An ice age is a long period of reduction in the temperature of Earth Earth is the third planet from the Sun and the only astronomical object known to harbour and support life. 29.2% of Earth's surface is land consisting of continents an ...
'', the original '' Spy Kids'' trilogy, ''
the Cat in the Hat ''The Cat in the Hat'' is a 1957 children's book written and illustrated by the American author Theodor Geisel, using the pen name Dr. Seuss. The story centers on a tall anthropomorphism, anthropomorphic cat who wears a red and white-striped hat ...
'', Juicy Drop Pop, Wonder Ball, ''Hot Wheels'', and so many more. In addition, CartoonNetwork.com also ran Cartoon Network's first online original series ''Web Premiere Toons'', which mostly featured interactive web cartoons that ran from 1999 to 2002. In 1996, Cartoon Network decided to air preschool programming and air them every Sunday morning, such as hiring Sesame Workshop, Children's Television Workshop, the makers of ''Sesame Street'' on PBS Kids, to make a show called ''Big Bag'', a live-action/puppet television program targeted at pre-school viewers, as well as ''Small World (U.S. TV series), Small World'', a children's animated anthology show and variety show, in which showcased featured several segments from animated TV programs aimed at preschoolers from several countries around the world except for Japan, China, and Korea. ''Big Bag'' ran until 2001, and ''Small World'' ran until 2002. In 1996, Turner Broadcasting System merged with Time Warner (ironically, Time Warner's predecessor Warner Communications help launched rival
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription The subs ...

Nickelodeon
, now owned by ViacomCBS, in 1977 as Pinwheel). The merger consolidated ownership of all the Warner Bros. cartoons, allowing the post-July 1948 and the former Sunset Productions, Sunset-owned black-and-white cartoons (which Warner Bros. had reacquired in the 1960s) releases to be shown on the network. As most of the post-July 1948 cartoons were still contracted to be shown on Nickelodeon and American Broadcasting Company, ABC, the network would not air them until September 1999 (from Nickelodeon) and October 2000 (from ABC), however, the majority of the post-July 1948 cartoons that were shown on its now-sibling broadcast network The WB's Kids' WB block began airing on Cartoon Network in January 1997. Newer animated productions by Warner Bros. Animation also started appearing on the network – mostly reruns of shows that had aired on Kids' WB and some from Fox Kids, along with certain new programs such as ''Justice League (TV series), Justice League''. Cartoon Network's programming would not be available in Canada until 1997 when a Canadian specialty channel called Teletoon and its Télétoon, French-language counterpart launched. Some of its original programs also aired on YTV (TV channel), YTV Canada. In 1997, Cartoon Network launched a new action block entitled Toonami. Its lineup initially consisted of 1980s reruns of ''Robotech'' and ''ThunderCats (1985 TV series), ThunderCats''. However, new shows were introduced and they consisted of action cartoons and anime, such as ''Sailor Moon (TV series), Sailor Moon'', ''Tenchi Muyo!'', ''Mobile Suit Gundam Wing'', and ''Dragon Ball Z''. Toonami was hosted by Moltar from the ''Space Ghost'' franchise until 1999, where Toonami was later hosted by its own original character, a muscular teenage robot named TOM. On March 2, 1998, a series of bumpers featuring the instrumental Powerhouse (instrumental), Powerhouse were introduced. These bumpers lasted from 1998 to 2004. One new original series premiered in 2000: ''Sheep in the Big City''. On April 1, 2000, Cartoon Network launched a digital cable and satellite channel known as Boomerang (TV network), Boomerang, which was spun off from one of their programming blocks that featured retro animated series and shorts. Three new original series premiered in 2001: ''Time Squad'', ''Samurai Jack'', and ''Grim & Evil''. On June 18, 2001, Betty Cohen, who had served as Cartoon Network's president since its founding, left due to creative disagreements with Jamie Kellner, then-head of Turner Broadcasting System, Turner Broadcasting. On August 22, 2001, Jim Samples was appointed general manager and Executive Vice President of the network, replacing Cohen.
Adult Swim Adult Swim (stylized as dult swim'' or shortened to s'') is an American adult-oriented nighttime programming block of the basic cable Cable television Cable television is a system of delivering television programming to consumers via r ...
debuted on September 2, 2001 with an episode of ''Home Movies (TV series), Home Movies'', the block initially aired on Sunday nights, with a repeat telecast on Thursdays. The initial lineup consisted of ''Harvey Birdman: Attorney at Law'', ''Sealab 2021'', ''Cowboy Bebop'', ''The Brak Show'', ''Aqua Teen Hunger Force'', and ''
Space Ghost Coast to Coast#REDIRECT Space Ghost Coast to Coast ''Space Ghost Coast to Coast'' (abbreviated as ''SGC2C'') is an American Adult animation, adult animated parody talk show, created by Mike Lazzo and hosted by the 1960s Hanna-Barbera cartoon character Space G ...
''. In 2002, ''Whatever Happened to... Robot Jones?'' and ''Codename: Kids Next Door'' premiered; the former was short-lived, but the latter became a juggernaut for the network in the mid-2000s. The first theatrical film based on a Cartoon Network series, ''The Powerpuff Girls Movie'', was released on July 3, 2002. Although it was a commercial failure at the time of its release, grossing $16.4 million worldwide on a budget of $11 million, it did receive some positive reviews from critics. On October 1 of that year, Cartoon Network celebrated their tenth anniversary, with a montage showcasing the network's various phases over the years. 2003 saw the debuts of ''The Grim Adventures of Billy & Mandy'' and ''Evil Con Carne'', both spinoffs of ''Grim & Evil''. The network started to drop the "Cartoon Cartoons" brand from its original programming and ended the Cartoon Cartoon Fridays block on May 16, 2003. On October 3, 2003, the Cartoon Cartoon Fridays block was rebooted in a live-action format as "Fridays,” hosted by Tommy Snider and Nzinga Blake, the latter of which was later replaced by Tara Sands in 2005. It aired episodes of Cartoon Network original series and acquired shows alongside movies and specials. Acquired shows started picking up again with ''Totally Spies!'' debuting the following year.


2004–2010

In 2004, Cartoon Network premiered three new original series: ''Megas XLR'', ''Foster's Home for Imaginary Friends'', and ''Hi Hi Puffy AmiYumi'' along with the acquired series ''Code Lyoko''. On June 14, 2004, Cartoon Network rebranded, which included an updated version of its original logo (with the checkerboard motif retained and the "C" and "N" being the centerpiece) and a new slogan, "This is Cartoon Network!" The bumper (broadcasting), bumpers introduced as part of the rebrand featured traditional animation, 2D cartoon characters from its shows interacting in a Computer-generated imagery, CGI city composed of sets from their shows. These bumpers lasted from 2004 to 2007. By now, nearly all of Cartoon Network's classic programming had been relocated to its sister network Boomerang (TV network), Boomerang to make way for new programming. 2005 saw the debuts of five more original series: ''The Life and Times of Juniper Lee'', ''Camp Lazlo'', ''Robotboy'', ''My Gym Partner's a Monkey'', and ''Ben 10 (2005 TV series), Ben 10''. On August 22, 2005, Cartoon Network launched a block aimed at the preschool demographic known as ''Tickle-U''; shows on the block included ''Gordon the Garden Gnome'', ''Yoko! Jakamoko! Toto!'', ''Harry and His Bucket Full of Dinosaurs'', ''Little Robots'', ''Peppa Pig'', ''Firehouse Tales'', and ''Gerald McBoing-Boing (TV series), Gerald McBoing-Boing''. The block was largely unsuccessful and was discontinued on January 5, 2006. From 2005 to 2008, most of the network's older Cartoon Cartoons (such as ''Dexter's Laboratory'' and ''The Powerpuff Girls'') could be viewed in segments on a half-hour block known as ''The Cartoon Cartoon Show''. In 2005, Cartoon Network signed a deal with AMC Theatres for Summer MovieCamp to feature episodes of ''Hi Hi Puffy AmiYumi'', ''Camp Lazlo'', ''The Grim Adventures of Billy & Mandy'', ''Codename: Kids Next Door'', and ''Foster's Home for Imaginary Friends'' in the big screen. After its predecessor, ''
What a Cartoon! ''What a Cartoon!'' (later known as ''The What a Cartoon! Show'' and ''The Cartoon Cartoon Show'') is an American animated anthology series Image:Luxdolls2.jpg, ''Lux Radio Theatre'' ad art featuring Joan Crawford An anthology series is a radi ...
'', Cartoon Network created an all-new animated short series consisting of overseas shorts, pilots, college shorts, or even shorts created for the show itself. That show was called ''Sunday Pants''; it first aired on the day of October 2, 2005. ''Sunday Pants'' varies on different types of animation, from traditional hand-drawn animation to Flash, or even CGI, possibly making it similar to other shows such as ''Liquid Television'' on MTV or ''KaBlam!'' on
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription The subs ...

Nickelodeon
. The show was created by Craig "Sven" Gordon and Stuart Hill, and was produced at Spitfire Studios. The show has a similar concept to ''What a Cartoon!'', except that the shorts are 1–3 minutes long and the show is squeezed to be 23 minutes (without commercials). There are animated and live-action intervals in-between shorts. The live-action ones are performed by American band The Slacks, while the animated ones are animated by WeFail. The show lasted for less than a month, with its final airing taking place on October 23, 2005. In January 2006, the show was announced to be returning the month after but said return never came to fruition and the series was ultimately cancelled. Two new Cartoon Network original series premiered in 2006: ''Squirrel Boy'' and ''Class of 3000''. Three made-for-TV movies debuted this year: ''Operation Z.E.R.O., Codename: Kids Next Door – Operation Z.E.R.O.'', ''Foster's Home for Imaginary Friends: Good Wilt Hunting'', and ''Re-Animated'', the latter of which was the network's first live-action TV movie and a collaboration between live-action and animation. Samples resigned from his post on February 9, 2007, following a 2007 Boston Mooninite panic, bomb scare in Boston caused by packages left around the city that were part of an outdoor marketing campaign promoting the Adult Swim series ''Aqua Teen Hunger Force''. On May 2, 2007, Stuart Snyder was named Samples' successor. On September 14, 2007, the network's look was revamped, with bumpers and station IDs themed to The Hives song "The Black and White Album, Fall is Just Something That Grown-Ups Invented." 2007 saw the debut of ''Out of Jimmy's Head'', a spin-off of the movie ''Re-Animated'', and the first live-action Cartoon Network series. 2007 also saw the debut of the series ''Chowder (TV series), Chowder''. In late 2007, The network began broadcasting programs from Television in Canada, Canadian channels such as YTV (TV channel), YTV and Teletoon, including ''George of the Jungle (2007 TV series), George of the Jungle'', ''6teen'', ''Storm Hawks'', ''League of Super Evil'', ''Chaotic (TV series), Chaotic'', ''Bakugan Battle Brawlers'', ''Stoked (TV series), Stoked'', and the ''Total Drama'' series. Each October from 2007 to 2009, Cartoon Network also re-ran 40 episodes of the former Fox Kids series ''Goosebumps (TV series), Goosebumps''. Cartoon Network announced at its 2008 upfront that it was working on a new project called ''The Cartoonstitute'', which was headed by animators Craig McCracken as executive producer and Rob Renzetti as supervising producer. Both reported to Rob Sorcher, who created the idea. It would have worked similar to ''
What a Cartoon! ''What a Cartoon!'' (later known as ''The What a Cartoon! Show'' and ''The Cartoon Cartoon Show'') is an American animated anthology series Image:Luxdolls2.jpg, ''Lux Radio Theatre'' ad art featuring Joan Crawford An anthology series is a radi ...
'', by creating at least 150 pieces of animation within 20 months. ''Cartoonstitute'' was eventually cancelled, and out of all the shorts, two or three, ''Regular Show'', ''Secret Mountain Fort Awesome'' and ''Uncle Grandpa'', were selected, after animator Craig McCracken (creator of ''The Powerpuff Girls'' and ''Foster's Home for Imaginary Friends'') left the network after 15 years in 2009. On September 20, 2008, Cartoon Network ended Toonami after its 11-year run. From 2008 to 2010, Cartoon Network aired animated shorts that served as interstitials between programs, called ''Wedgies'', which included ''Big Baby'', ''The Bremen Avenue Experience'', ''Calling Cat-22'', ''Nacho Bear'', and ''The Talented Mr. Bixby''. On July 14, 2008, the network took on a refreshed look created by Tristan Eaton and animated by Crew972. The bumpers of that era had white, faceless characters called Noods, based on the DIY toy, Munny. These characters had many variations that made them look like characters from different CN shows. The standard network logo was changed to be white, adopting different colors based on the occasion in the same style. In June 2009, Cartoon Network introduced a block of live-action reality shows called "CN Real", featuring programs such as ''The Othersiders'', ''Survive This'', ''BrainRush'', ''Destroy Build Destroy'', ''Dude, What Would Happen'', and ''Bobb'e Says''. ''Survive This'' was a Canadian reality series that was imported from YTV, making it the only Canadian import to be part of the lineup. The network also aired some limited sports programming, including basketball recaps and Slamball games, during commercial breaks. The lineup was universally panned for being live-action shows on a channel dedicated to cartoons. That year, it also started airing live-action feature films from Warner Bros. and New Line Cinema. In 2010, the first series produced by Cartoon Network Studios to be broadcast in high definition was ''Adventure Time''.


2010–2019

On May 29, 2010, a new brand identity was introduced, along with new bumpers, a theme, and a tagline, "CHECK it.” The branding, designed by Brand New School, consists of the black and white checkerboard which formed the network's first logo (and was carried over in a minimized form to the second logo), as well as various CMYK color variations and various patterns. On December 27, 2010, Adult Swim expanded by one hour, moving its start time from 10:00 p.m. to 9:00 p.m. ET. In February 2011, Cartoon Network aired its first sports award show ''Hall of Game Awards'', hosted that year by professional skateboarder Tony Hawk. At its 2011 upfront, Cartoon Network announced 12 new series, including ''The Problem Solverz'' (originally planned for Adult Swim, but switched to CN for being "too cute"), ''The Amazing World of Gumball'', ''The Looney Tunes Show'', ''Secret Mountain Fort Awesome'', ''Level Up (U.S. TV series), Level Up'' (a scripted live-action comedy series with a 90-minute precursor film), ''Tower Prep'', ''Green Lantern: The Animated Series, Green Lantern'', ''DreamWorks Dragons'' (a series based on the DreamWorks film, ''How to Train Your Dragon (film), How to Train Your Dragon''), ''Total Drama: Revenge of the Island'', the 4th season of ''Total Drama''; ''ThunderCats (2011 TV series), ThunderCats'', ''Ninjago: Masters of Spinjitzu'', and ''Ben 10: Omniverse''. The network announced it planned to debut a new programming block called ''DC Nation'' which would focus on the DC universe, DC
superhero A superhero or superheroine is a stock character that possesses Superpower (ability), ''superpowers'', abilities beyond those of ordinary people, and fits the role of the hero, typically using his or her powers to help the World peace, world b ...

superhero
es, the first being the series ''Green Lantern''. After announcing two new live-action shows in ''Unnatural History (TV series), Unnatural History'' and ''Tower Prep'', which were both cancelled after their first seasons, Cartoon Network acquired the game show, ''Hole in the Wall (U.S. game show), Hole in the Wall'' (originally aired on Fox Broadcasting Company, Fox). By the end of 2011, ''Hole in the Wall'' and the final two CN Real shows, ''Destroy Build Destroy'' and ''Dude, What Would Happen?'' were removed from Cartoon Network's schedule completely. In 2012, Cartoon Network acquired the television rights to ''The High Fructose Adventures of Annoying Orange'', based on the web series, ''The Annoying Orange'' and added it to its primetime lineup. On February 2, 2012, Corus Entertainment and Astral Media, owners of Teletoon, announced they would launch a Canadian version of Cartoon Network (Canada), Cartoon Network that also includes a version of the U.S. network's Adult Swim (Canada), Adult Swim nighttime block. The channel launched on July 4, 2012. The following month, March 2012, Cartoon Network aired its first documentary, ''Speak Up'', an anti-bullying campaign featuring a special appearance by President Barack Obama. On October 1, 2012, Cartoon Network celebrated its 20th anniversary, airing birthday and party-themed reruns of its shows for several days. Earlier in the year on March 30, 2012, the
Cartoon Planet ''Cartoon Planet'' is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photog ...
block was revived to air the channel's original programming from the late 1990s through mid-2000s. In addition, the channel announced new programming for 2013, including the live-action series ''Incredible Crew''; the animated series ''Teen Titans Go! (TV series), Teen Titans Go!'', ''Uncle Grandpa'', ''Steven Universe'', ''I Heart Tuesdays'' (which never went through production), ''Mixels'', ''Clarence (American TV series), Clarence'', ''Total Drama: All-Stars'', ''Grojband'', ''Beware the Batman'', ''The Tom and Jerry Show (2014 TV series), The Tom and Jerry Show'', and ''Legends of Chima''; and a new ''The Powerpuff Girls, Powerpuff Girls'' special, the latter of which aired on January 20, 2014. On May 20, 2013, Cartoon Network updated its identity by adding new bumpers, graphics, and sounds. A short animation was created for each show, and these animations were used when featuring the show in Next bumpers. The background used in its promos and bumpers was also changed from black to white. On April 28, 2013, the network aired the
CNN The Cable News Network (CNN) is a multinational news-based pay television Pay television also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription-based t ...

CNN
half-hour documentary ''The Bully Effect'', which details the story of teenager Alex Libby and his struggle with bullying in high school. The special is based on the 2011 film ''Bully (2011 film), Bully'' directed by Lee Hirsch. On March 6, 2014, Stuart Snyder was removed as president and COO of Turner's Animation, Young Adults & Kids Media division after a restructure. On July 16, Christina Miller was named his successor as president and general manager of Cartoon Network, Adult Swim, and Boomerang. At the end of the month, Cartoon Network's 8pm ET/PT primetime hour was given to its night time block Adult Swim, causing new episodes of the network's programming to change time slots. On October 21, 2014, Cartoon Network, along with CNN and Boomerang, were taken off-air from US-based TV provider, Dish Network, due to contract disagreements. However, the channels were restored a month later. On May 30, 2016, Cartoon Network refreshed its on-air presentation with a new graphics package based on previous rebrands in the CHECK It family. Known as "Dimensional", the branding was developed by Bent Image Lab, Bent Design Lab and featured various Cartoon Network characters rendered in 3D CGI, stop-motion, and 2D animation. Branding and marketing agency Troika developed the Dimensional style guide, a set of channel-wide standards. On October 22, 2016,
AT&T AT&T Inc. is an American multinational Multinational may refer to: * Multinational corporation, a corporate organization operating in multiple countries * Multinational force, a military body from multiple countries * Multinational state, a s ...

AT&T
reached a deal to acquire Time Warner for $108.7 billion. The merger was approved by federal regulators on June 12, 2018, and the merger was completed 2 days later, with Time Warner's name changed to
WarnerMedia Warner Media, LLC ( traded as WarnerMedia, but stylized as WarnerMedia; formerly known as Time Warner from 1990 to 2001 and again from 2003 to 2018; from 2001 to 2003, AOL Time Warner and from 1972 to 1990, Warner Communications) is an Americ ...

WarnerMedia
. To celebrate the network's 25th anniversary, Cartoon Network announced an exhibit called "Cartoon Network: 25 Years of Drawing on Creativity" in partnership with the Paley Center, with showings from September 16. 2017 to October 8, 2017, in their
New York City New York, often called New York City to distinguish it from New York State New York is a state State may refer to: Arts, entertainment, and media Literature * ''State Magazine'', a monthly magazine published by the U.S. Department of ...

New York City
location, and moved to their Beverly Hills, California location with showings from October 14 to November 19 of that year. On January 26, 2018, the network announced plans to launch a new cruise ship, in partnership between Turner Broadcasting and Oceanic Group. The ship, ''Cartoon Network Wave,'' embarked on its maiden voyage in late 2018. On October 29, 2018, Cartoon Network announced construction of Cartoon Network Hotel, its first amusement hotel in Lancaster County, Pennsylvania, which opened on January 10, 2020. The company is working with Palace Entertainment to "offer fun and unexpected ways to experience the animated worlds of Cartoon Network from the moment of arrival," according to current president Christina Miller. On March 4, 2019, AT&T announced a major reorganization of WarnerMedia's Turner Broadcasting division, which involves Cartoon Network, Boomerang, Adult Swim and Turner Classic Movies being transferred to Warner Bros. Entertainment. Although AT&T did not specify any timetable for the changes to take effect, WarnerMedia had begun to remove all Turner references in corporate communications and press releases, referring to that unit's networks as "divisions of WarnerMedia".


2019–present

On November 27, 2019, it was announced that Christina Miller would be leaving WarnerMedia at the end of 2019. Michael Ouweleen served as interim president of Cartoon Network, with Miller helping with the transition. On April 7, 2020, it was announced that effective July 1, Tom Ascheim would become President of Warner Bros. Global Kids, Young Adults and Classics, overseeing Cartoon Network, Boomerang, Adult Swim, and Turner Classic Movies. On September 8, 2020, Cartoon Network released a Back to School PSA worldwide titled "In This Together" featuring characters from ''Teen Titans Go!'' and children from around the world including Emily Feichthaler and Lachlan Feichthaler talking about how school will be this year. On February 5, 2021, Tom Ascheim stated in an interview with ''Kidscreen'' that Cartoon Network would expand its offerings to include series aimed at family audiences, girls, and preschoolers. The interview ended with the acquisition of the broadcast rights to ''Thomas & Friends: All Engines Go!'', a reboot of the original ''Thomas & Friends'' series. These plans culminated on February 17, when it was announced that WarnerMedia's international preschool brand Cartoonito would come to Cartoon Network in United States as a programming block (in addition to a streaming component on HBO Max). Over 20 series are expected to be featured at its fall 2021 launch. On February 15, 2021, Cartoon Network launched a new imaging campaign, developed by the
New York City New York, often called New York City to distinguish it from New York State New York is a state State may refer to: Arts, entertainment, and media Literature * ''State Magazine'', a monthly magazine published by the U.S. Department of ...

New York City
-based Bullpen.


Editing of ''Looney Tunes'' and ''Merrie Melodies'' shorts

Cartoon Network has, during its history, broadcast most of the Looney Tunes and Merrie Melodies filmography, Warner Bros. animated shorts originally created between the 1920s and the 1960s, but the network edited out scenes depicting discharge of gunfire, alcohol ingestion, cowboys and Indians gags, tobacco, and politically incorrect humor. The unedited versions were kept from both broadcasting and wide release on the video market. ''Coal Black and de Sebben Dwarfs'' (1943), a politically incorrect but critically well-regarded short, was notably omitted entirely, while ''The Scarlet Pumpernickel'' (1950) and ''Feed the Kitty'' (1952), both well-regarded, had their finales heavily edited due to violence.Stabile, Harrison (2003), p. 105-107 There was media attention in June 2001 over a network decision concerning further omissions from broadcasting. Cartoon Network formerly scheduled a 49-hour-long marathon annually known as ''June Bugs'', promising to broadcast every List of Bugs Bunny cartoons, Bugs Bunny animated short in chronological order. The network originally intended to include 12 shorts for its 2001 airing of the marathon (one of them part of the Censored Eleven list of ''Merrie Melodies'' and ''Looney Tunes'' cartoons effectively shelved from distribution) that had become controversial for using ethnic and national stereotypes, albeit broadcasting them past midnight to ensure few children were watching, with introductions concerning their historic value as representatives of another time. The network's corporate parent considered it likely that there would be complaints concerning racial insensitivity. This led to all 12 being omitted in their entirety. Laurie Goldberg, vice-president of public relations, defended the decision, stating, "We're the leader in animation, but we're also one of the top-rated general entertainment networks. There are certain responsibilities that come with that".


Programming

Cartoon Network's current original programming includes such shows as ''The Amazing World of Gumball'', ''Craig of the Creek'', ''Victor and Valentino'', ''Apple & Onion'', and ''Mao Mao: Heroes of Pure Heart''. The network's original programming is produced at
Cartoon Network Studios Cartoon Network Studios is an American animation studio owned by the Global Kids, Young Adults & Classics division of Warner Bros. Entertainment, a subsidiary of AT&T AT&T Inc. is an American multinational conglomerate holding company, ...
, while other shows have either been co-produced with or acquired from other studios, including the affiliated Warner Bros. Animation. In the past, Cartoon Network has also produced and aired live-action and animated hybrid programming. Over the years, Cartoon Network has aired various ''
Looney Tunes ''Looney Tunes'' is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photo ...
'' and ''
Tom and Jerry ''Tom and Jerry'' is an American Animated cartoon, animated media franchise and series of comedy short films created in 1940 by William Hanna and Joseph Barbera. Best known for its 161 theatrical short films by Metro-Goldwyn-Mayer, the series c ...
'' shorts in constant rotation, dating back to the network's launch in 1992 until 2017. In its early days, Cartoon Network benefited from having access to a large collection of animated programming, including the libraries of Warner Bros. (''
Looney Tunes ''Looney Tunes'' is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photo ...
'' and ''
Merrie Melodies ''Merrie Melodies'' is an American animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be pho ...
''), Metro-Goldwyn-Mayer cartoon studio, Metro-Goldwyn-Mayer (''
Tom and Jerry ''Tom and Jerry'' is an American Animated cartoon, animated media franchise and series of comedy short films created in 1940 by William Hanna and Joseph Barbera. Best known for its 161 theatrical short films by Metro-Goldwyn-Mayer, the series c ...
''), and
Hanna-Barbera Hanna-Barbera Productions, Inc. ( ), also variously known as H-B Enterprises, H-B Production Co., and Hanna-Barbera Cartoons, Inc., was an American animation studio An animation studio is a company producing animated media. The broadest such c ...

Hanna-Barbera
(''The Flintstones'', ''Scooby-Doo'', ''Snorks''). Turner's ownership of Hanna-Barbera gave the network access to an established animation studio, something its rivals didn't have.Stabile, Harrison (2003), p. 98 Most of these series were removed by 1999 and moved to Boomerang in 2000.


Original series

Much of Cartoon Network's original programming originates from the network's in-house studio,
Cartoon Network Studios Cartoon Network Studios is an American animation studio owned by the Global Kids, Young Adults & Classics division of Warner Bros. Entertainment, a subsidiary of AT&T AT&T Inc. is an American multinational conglomerate holding company, ...
. Beginning as a division of
Hanna-Barbera Hanna-Barbera Productions, Inc. ( ), also variously known as H-B Enterprises, H-B Production Co., and Hanna-Barbera Cartoons, Inc., was an American animation studio An animation studio is a company producing animated media. The broadest such c ...

Hanna-Barbera
, this studio would produce some of the network's earliest original series, including ''
Dexter's Laboratory ''Dexter's Laboratory'' (commonly abbreviated as ''Dexter's Lab'') is an American animated television series created by Genndy Tartakovsky for Cartoon Network. It follows Dexter, a boy-genius and inventor with a hidden laboratory in his room, wh ...
'', ''
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'', ''
I Am Weasel ''I Am Weasel'' is an American animated television series An animated series is a set of animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted ...
'', ''
Johnny Bravo ''Johnny Bravo'' is an American animated comedy television series created by Van Partible for Cartoon Network. It is the second of the network's Cartoon Cartoons, which aired from July 14, 1997 to August 27, 2004. The series centers on the title ...
'', and ''
The Powerpuff Girls ''The Powerpuff Girls'' is an American superhero A superhero or superheroine is a stock character Stock (also capital stock) is all of the shares into which ownership of a corporation is divided.Longman Business English Dictionar ...
''. Cartoon Cartoons was once the branding for Cartoon Network's original
animated Animation is a method in which Image, figures are manipulated to appear as moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photographed and exhibited on film. Today, most an ...

animated
television series upright=1.35, A live television show set and cameras A television show – or simply TV show – is any content produced for viewing on a television set A Sony Wega CRT television set A television set or television receiver, more commonly c ...
, but it was seldom used by the network by 2003. The name was eventually discontinued in 2008. Additionally several of the Cartoon Network's original series have been produced by studios other than the network's own in-house studio. Notable examples of this being ''
Ed, Edd n Eddy '' Ed, Edd n Eddy'' is a Canadian-American animated television comedy series created by Danny Antonucci for Cartoon Network Cartoon Network (often shortened to CN) is an American cable channel, cable television Television channel, channel ...

Ed, Edd n Eddy
'', ''
Courage the Cowardly Dog ''Courage the Cowardly Dog'' is an American animated comedy horror Comedy horror or horror comedy, is a literary, television Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting mov ...

Courage the Cowardly Dog
'', and ''Codename: Kids Next Door''. The name was resurrected by the network in 2021, for a new animated shorts program.


Programming blocks

By the early 2000s, Cartoon Network had established programming blocks aimed at different age demographics. The shows broadcast during the early morning had preschoolers called Tickle-U, Tickle U as their target audience and mostly had prosocial behavior as a theme. The Toonami programming block, featured later in the day, mostly included anime shows and it's target audience was preadolescence, tweens and Adolescence, teenagers. Prime time shows mostly included classic cartoons, featured as part of ''The Tex Avery Show'', ''The Chuck Jones Show'' and ''The Bob Clampett Show''. Preschool programming was discontinued by 2007.


Marketing

Cartoon Network shows with established fan followings, such as ''
Dexter's Laboratory ''Dexter's Laboratory'' (commonly abbreviated as ''Dexter's Lab'') is an American animated television series created by Genndy Tartakovsky for Cartoon Network. It follows Dexter, a boy-genius and inventor with a hidden laboratory in his room, wh ...
'', allowed the network to pursue licensing agreements with companies interested in selling series-related merchandise. For example, agreements with Kraft Foods led to widespread in-store advertising for Cartoon Network-related products. The network also worked on cross-promotion campaigns with both Kraft and Tower Records. In product development and marketing, the network has benefited from its relation to corporate parent Time Warner, allowing for mutually beneficial relationships with various subsidiary companies.Stabile, Harrison (2003), p. 101-102 Time Warner Cable, the former cable television subsidiary of the corporate parent (which was corporate spin-off, spun off from Time Warner in 2009), distributes Cartoon Network as part of its packages.
Turner Broadcasting System Turner Broadcasting System, Inc. (abbreviated as Turner) is an American television and media conglomerate A media conglomerate, media group, or media institution is a company A company, abbreviated as co., is a Legal personality, legal e ...
, the subsidiary overseeing various Time Warner-owned networks, helped cross-promote Cartoon Network shows and at times arranged for swapping certain shows between the networks. For example, ''Foster's Home for Imaginary Friends'', one of CN's original shows, was at times seen at Kids' WB (which was discontinued on May 24, 2008), while ''Xiaolin Showdown'' and ''¡Mucha Lucha!'', two of Kids' WB's original shows, were seen at Cartoon Network. In each case, the swap intended to cultivate a shared audience for the two networks. Time Inc., the former subsidiary overseeing the magazines of the corporate parent, ensured favorable coverage of Cartoon Network and advertising space across its publications. Printed advertisements for CN shows could appear in magazines such as ''Time (magazine), Time'', ''Entertainment Weekly'' and ''Sports Illustrated Kids'' until Time Inc. was corporate spin-off, spun off from Time Warner on June 9, 2014. AOL, a now-former sibling company to Time Warner covering Internet services, helped promote Cartoon Network shows online by offering exclusive content for certain animated series, online sweepstakes and display advertising for CN. Warner Bros. Home Entertainment, the home video subsidiary, distributed VHS tapes, DVDs and Blu-ray Discs featuring Cartoon Network shows. Select Warner Bros. Family Entertainment VHS releases came with bonus cartoons from Cartoon Network. Rhino Entertainment, the former record label subsidiary of the corporate parent (which was corporate spin-off, spun off from Time Warner in 2004), distributed cassette tapes and CDs with Cartoon Network-related music. These products were also available through the Warner Bros. Studio Store. DC Comics, the comic book subsidiary, published a series featuring the Powerpuff Girls, indicating it could handle other CN-related characters. Warner Bros., the film studio subsidiary, released ''The Powerpuff Girls Movie'' in 2002. Kevin Sandler considered it likely that this film would find its way to HBO or Cinemax, two television network subsidiaries which regularly broadcast feature films. Sandler also viewed book tie-ins through Warner Books as likely, since it was the only area of marketing not covered yet by 2001.


Related projects


Adult Swim

Adult Swim (often stylized as [adult swim] or [as]) is the adult-oriented programming brand of Cartoon Network. The programs featured on Adult Swim are geared toward a mature audience, in contrast to the all-ages, preteen daytime programming of Cartoon Network. As a result, Adult Swim is treated by Nielsen ratings, Nielsen as a separate network in its ratings reports (similar to
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription The subs ...

Nickelodeon
's Nick at Nite block) and marketed as such because of its differing target demographics. The network broadcasts both animated and live-action shows (including original programming, broadcast syndication, syndicated 20th Television shows, and Japanese anime) generally with minimal or no editing for content. Adult Swim is usually broadcast from 8:00 p.m. to 6:00 a.m. Eastern time, ET/Pacific time, PT in the United States. Its start time was moved up an hour to 8pm on March 31, 2014, though the 8pm hour has been given back to Cartoon Network on numerous occasions. Such occasions include the premieres of ''Stakes (miniseries), Adventure Time: Stakes'' in 2015, the Regular Show (season 8), final season of ''Regular Show'' in 2016, new episodes from the The Amazing World of Gumball (season 6), sixth season of ''The Amazing World of Gumball'' in 2018, and the first ten episodes of ''Steven Universe Future'' in 2019.


Toonami

Toonami (a portmanteau of "cartoon" and "tsunami", suggesting a "tidal wave" of animated cartoons) is a brand used for action-oriented programming blocks and television channels worldwide. The original program block launched on Cartoon Network in the United States on March 17, 1997 and primarily aired both American cartoons and Japanese anime. The block would end its original run on September 20, 2008, before it was later revived on May 26, 2012, as a relaunch of Adult Swim's Saturday night anime block. Toonami's current incarnation is similar to that of the "Midnight Run", a special version of the block that originally ran on Saturday nights and was the forerunner for Adult Swim. The block is best known for its branding and aesthetic, including its animated host, a robot named TOM, that was later voiced by Steven Blum. The Toonami brand was also used internationally for dedicated networks in the Toonami (British and Irish TV channel), United Kingdom (replacing CNX (TV channel), CNX), Toonami (Southeast Asia), Asia (in December 2012), Toonami (India), India (in February 2015), and Toonami (France), France (in February 2016).


Cartoonito

Cartoonito is an international preschool brand from WarnerMedia that encompasses several programming blocks and TV channels. It originally launched in the UK in 2006, before expanding to the rest of the Europe, the Middle East and Africa, EMEA region. In February 2021, it was announced that Cartoonito would launch as a programming block in the fall, along with an additional streaming component and a TV morning channel for Cartoon Network and HBO Max.


Boomerang

Boomerang is a brand dedicated to classic and theatrical cartoons aimed towards the Baby boomer, Baby Boom generation. It was originally a weekend programming block that aired on Cartoon Network from December 8, 1992 until October 2004. On April 1, 2000, Boomerang received a new look and was spun off into its own cable channel. In 2017, an online Boomerang video-on-demand service was launched, which includes classic series along with new episodes of original series like ''Scooby-Doo and Guess Who?'', ''New Looney Tunes'', and ''The Tom and Jerry Show (2014 TV series), The Tom and Jerry Show''.


Move It Movement

Move It Movement (previously named Get Animated) is a campaign of the channel, encouraging children to get active, more importantly in outdoor areas. The program is designed "to provide support and encouragement in the ongoing battle against childhood obesity." The ''Get Animated'' campaign was launched on February 28, 2005.


Cartoon Network on Demand

Cartoon Network on Demand is the network's video on demand service, which launched in 2002, and allows viewers to watch the latest episodes of their original series.


High definition channels and service

A high-definition television, high definition feed of Cartoon Network is available on many cable and all satellite service providers. The high definition feed was launched on October 15, 2007. Like all WarnerMedia networks, aspect ratio (image)#4:3 standard, 4:3-sourced content is Video scaler#Scaling by television channels, stretched on the high definition feed to fill the 16:9 aspect ratio, 16:9 aspect ratio (image), aspect ratio. Starting September 26, 2009, all original shows were unstretched on the high definition feed in which were presented in their original 16:9 widescreen aspect ratio of 16:9 aspect ratio, 1.78:1. The network's HD content airs with letterboxing on the standard definition channel, and since May 13, 2013, the high definition feed is downscaled by the provider for the standard definition feed, resulting in all programming appearing in a 16:9 ratio with letterboxing. Unlike the other WarnerMedia networks, standard definition advertising is also stretched into 16:9 mode.


Cartoon Network Studios

Cartoon Network Studios is a production studio located in the network's West Coast headquarters of Burbank, California, Burbank, California, which serves as the network's first animation studio division to provide original programs for the network. While the studio makes original programs for the network, original Cartoon Network shows like ''
The Moxy Show ''The Moxy Show'' (also known as ''The Moxy Pirate Show'' and ''The Moxy & Flea Show'') is an American animated television series, animated anthology television series produced by Colossal Pictures and Turner Broadcasting System for Cartoon Networ ...
'', ''Big Bag (TV series), Big Bag'', ''
Mike, Lu & Og ''Mike, Lu & Og'' is an United States, American animated television series created by Mikhail Shindel, Mikhail Aldashin, and Charles Swenson for Cartoon Network, and the 7th of the network's Cartoon Cartoons. The series follows a foreign exchange ...
'', ''
Ed, Edd n Eddy '' Ed, Edd n Eddy'' is a Canadian-American animated television comedy series created by Danny Antonucci for Cartoon Network Cartoon Network (often shortened to CN) is an American cable channel, cable television Television channel, channel ...

Ed, Edd n Eddy
'', ''
Courage the Cowardly Dog ''Courage the Cowardly Dog'' is an American animated comedy horror Comedy horror or horror comedy, is a literary, television Television (TV), sometimes shortened to tele or telly, is a telecommunication medium used for transmitting mov ...

Courage the Cowardly Dog
'', ''Sheep in the Big City'', ''Codename: Kids Next Door'', ''The Secret Saturdays'', and ''Sunday Pants'' were all co-produced by the network itself without the studio.


Williams Street

Williams Street Productions is the adult production studio division that provides original program to the network's late-night program
Adult Swim Adult Swim (stylized as dult swim'' or shortened to s'') is an American adult-oriented nighttime programming block of the basic cable Cable television Cable television is a system of delivering television programming to consumers via r ...
that is located in Atlanta, Georgia (U.S. state), Georgia, along with the main headquarters of the network.


Hanna-Barbera Studios Europe

Hanna-Barbera Studios Europe (formerly known as Cartoon Network Development Studio Europe until 2017 and Cartoon Network Studios Europe until 2021) is the network's European production studio division that is located in London, England, which provides other original programs but from the United Kingdom.


Cartoon Network Latin America Original Productions

Cartoon Network Latin America Original Productions is the network's Latin America production studio division that is located in Latin America.


Cartoon Network Productions

Cartoon Network Productions is the network's distribution arm. It distributes the shows, pilots, and movies through various international Cartoon Network channels since 1994.


Cartoon Network Games

Cartoon Network Games (formerly known as Cartoon Network Interactive until 2014) is the video game developer and publisher of video games based on Cartoon Network shows since 2000.


Cartoon Network Enterprises

Cartoon Network Enterprises is the network's global licensing and merchandising arm established in 2001. It distributes merchandises of various Cartoon Network brands such as ''
The Powerpuff Girls ''The Powerpuff Girls'' is an American superhero A superhero or superheroine is a stock character Stock (also capital stock) is all of the shares into which ownership of a corporation is divided.Longman Business English Dictionar ...
'', ''Ben 10'', ''We Bare Bears'', ''Steven Universe'', and more.


Mobile app

Cartoon Network has a mobile app that provides the latest full episodes, a live stream from the East and West coast, and games, as well as the network's schedule.


Video games

In 2011, Cartoon Network characters were featured in a four-player mascot brawler fighting game similar to Nintendo's ''Super Smash Bros. (series), Super Smash Bros.'' video game series called ''Cartoon Network: Punch Time Explosion'' for the Nintendo 3DS. The game was later released for the Xbox 360, PlayStation 3 and the Wii as ''Cartoon Network Punch Time Explosion XL''. Several video games based on the cartoon series ''Ben 10'' were released by Cartoon Network as well. The Cartoon Network website also features various browser games incorporating characters from various Cartoon Network franchises. One such game was Cartoon Network Universe: FusionFall, ''FusionFall'', a massive multiplayer game released on January 14, 2009, and shut down on August 29, 2013.


Online

Cartoon Network registered its official website, CartoonNetwork.com, on January 9, 1996. It officially launched on July 27, 1998. Sam Register served as the site's Senior Vice President and Creative Director from 1997 to 2001. In its early years, small studios partnered with the network to produce exclusive "Web Premiere Toons", short cartoons made specifically for CartoonNetwork.com. More about animation was included in the "Department of Cartoons", which featured storyboards, episode guides, backgrounds, sound and video files, model sheets, production notes, and other information about shows on the network. In January 1999, the Department of Cartoons showcased the "MGM Golden Age Collection", most of which had not been published or even seen in more than 50 years. Cartoon Network launched
Cartoon Orbit Cartoon Orbit was a children's Online game, online gaming network created by Turner Broadcasting System, Turner Online to promote its shows and partners. Created as an addition to the Cartoon Network website, Cartoon Orbit opened to the public in O ...
, an online game, online gaming network characterized by digital trading cards called "cToons", in October 2000. The game officially ended on October 16, 2006. In October 2000, CartoonNetwork.com outdid its rival
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription The subs ...

Nickelodeon
's website in terms of unique users, scoring 2.12 million compared to Nick.com's 1.95 million. In July 2007, Nielsen ratings data showed visitors spent an average of 77 minutes on the site, surpassing the previous record of 71 minutes set in 2004, and the site ranked 26th in terms of time spent for all US domains. On May 1, 2019, two Brazilian hackers doxed the official website for about 16 regions, putting inappropriate content. The website was shortly shut down after, and the issue was resolved.


International channels

Since the inception of Cartoon Network and Boomerang, Turner has set up international feeds of both networks.


See also

* Cartoonito * List of international Cartoon Network channels * Tooncast *
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to subscription The subs ...

Nickelodeon
* Nicktoons (American TV channel), Nicktoons * Disney XD * Disney Channel


References


Bibliography

* *


External links

* {{Authority control Cartoon Network, Children's television networks in the United States Television channels and stations established in 1992 English-language television stations in the United States Companies based in Atlanta Companies based in Burbank, California Companies based in New York City Warner Bros. WarnerMedia networks Television networks in the United States American companies established in 1992