Cannella Response Television LLC is a

media Media may refer to: Communication * Media (communication), tools used to deliver information or data ** Advertising media, various media, content, buying and placement for advertising ** Broadcast media, communications delivered over mass el ...

company based in

Burlington, Wisconsin Burlington is a city in Racine and Walworth counties in the U.S. state of Wisconsin, with the majority of the city located in Racine County. The population of the city was 11,047 as of the 2020 census. History Prior to the arrival of Europea ...

, United States. It is the largest creator of long-form direct television. Rob Medved is the incumbent

chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...

of the company. Cannella is known for hit videos such as ''Tae Bo'' exercise videos in the 1990s.

History

The company was founded by Frank Cannella in 1985. He received ''Bravo! Entrepreneur Award'' in 2006 for his contributions to the

media industry Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information e ...

. In 2005, it acquired a Los Angeles-based firm which specializes in buying airtime. In June 2009, private equity firms ZM Capital and Palladium Equity Partners invested in Cannella. In May 2011, the company moved to the new headquarters in Burlington. In January 2016, Cannella acquired Media Properties Holdings.

References

Companies established in 1985 {{US-media-company-stub