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is a major Japanese snack food maker. It was founded on 30 April 1949, and its headquarters are located in the Marunouchi Trust Tower Main in
Marunouchi Marunouchi () is a commercial district of Tokyo located in Chiyoda between Tokyo Station and the Imperial Palace. The name, meaning "inside the circle", derives from its location within the palace's outer moat. It is also Tokyo's financial ...
, Chiyoda,
Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and largest city of Japan. Formerly known as Edo, its metropolitan area () is the most populous in the world, with an estimated 37.46 ...
. It launched operations at a new plant in the United States for making its mainstay products "
Kappa Ebisen is a Japanese snack food produced by Calbee of Japan in Hatsukaichi, Hiroshima. The version produced by Calbee America is called Shrimp Flavored Chips. The primary ingredients of Kappa Ebisen are wheat flour, vegetable oil, starch, shrimp, sugar ...
" shrimp chips and "Saya-endo" snow pea crisps on 18 September 2007. Another popular snack they sell are potato fries, called "Jagabee". Its snacks are hugely popular in Asia and are well known in the United States.


History

The company was founded in devastated post-war
Hiroshima is the capital of Hiroshima Prefecture in Japan. , the city had an estimated population of 1,199,391. The gross domestic product (GDP) in Greater Hiroshima, Hiroshima Urban Employment Area, was US$61.3 billion as of 2010. Kazumi Matsui ...
by Takashi Matsuo in 1949. His first product was the Calbee Caramel, named after the word "calcium" and vitamin B1. Due to the product's popularity, the company name was changed to Calbee in 1955. In 1973, Calbee Moh Seng (previously the Moh Seng Importer & Exporter Private Limited) was integrated into Calbee. It occurred on 13 September 1973 on a Thursday. It started off as the sole distributor of Calbee goods in Singapore. In the 1970s, Calbee partnered with Four Seas Group to introduce the company's products in Hong Kong. In 1994, the two companies formed the Calbee Four Seas joint venture company, and opened a new production plant in
Tseung Kwan O Industrial Estate Tseung Kwan O Industrial Estate (, branded as ) is located in the southeast of the Tseung Kwan O New Town, Sai Kung District in Hong Kong. Location Tseung Kwan O Industrial Estate has an area of 75 ha (other sources mention 86 ha In 1980, Calbee established Calbee Tanawat in Thailand. Calbee International launched in
Hong Kong Hong Kong ( (US) or (UK); , ), officially the Hong Kong Special Administrative Region of the People's Republic of China (abbr. Hong Kong SAR or HKSAR), is a List of cities in China, city and Special administrative regions of China, special ...
in 1992. In 2018, Calbee acquired U.K. company Seabrook Crisps. In 2019, Calbee acquired Warnock Food Products.


Sponsorship

Calbee sponsored the
Tyrrell Racing The Tyrrell Racing Organisation was an auto racing team and Formula One constructor founded by Ken Tyrrell (1924–2001) which started racing in 1958 and started building its own cars in 1970. The team experienced its greatest success in the ...
F1 team from 1990 to 1994 when Japanese drivers
Satoru Nakajima is a Japanese former racing driver. He is a five-time Japanese Top Formula champion, and was the first full-time Japanese Formula One driver. Accordingly, he is responsible for several firsts for Japanese drivers in Formula One, including bei ...
and
Ukyo Katayama is a Japanese former racing driver and team manager, most notable for competing for six years in Formula One. He participated in 97 Grands Prix, debuting on 1 March 1992. He scored a total of five championship points, all of them for the Tyrr ...
drove for the team. The company was also one of the sponsors for the anime '' Tiger and Bunny''. Alongside dmm.com, they sponsored the character of Dragon Kid.


References

* Manufacturing companies based in Tokyo Snack food manufacturers of Japan Brand name potato chips and crisps Japanese companies established in 1949 Confectionery companies of Japan {{Food-company-stub