Caramilk is the name of two distinct
candy bar
A candy bar is a type of candy that is in the shape of a bar. The most common type of candy bar is the chocolate bar, including both bars made of solid chocolate and combination candy bars, which are candy bars that combine chocolate with othe ...
products made by
Cadbury
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company fully owned by Mondelez International (originally Kraft Foods) since 2010. It is the second largest confectionery brand in the world after Mar ...
. Both were introduced in 1968.
The Canadian version is a
milk
Milk is a white liquid food produced by the mammary glands of mammals. It is the primary source of nutrition for young mammals (including breastfed human infants) before they are able to digest solid food. Immune factors and immune-modulat ...
candy bar
A candy bar is a type of candy that is in the shape of a bar. The most common type of candy bar is the chocolate bar, including both bars made of solid chocolate and combination candy bars, which are candy bars that combine chocolate with othe ...
filled with caramel. The Australian version (also available in New Zealand, the UK and Ireland) is a caramel-flavoured
white chocolate
White chocolate is a confectionery typically made of sugar, milk, and cocoa butter. It is pale ivory colored, and lacks many of the compounds found in milk and dark chocolates. It is solid at room temperature because the melting point of cocoa ...
bar.
Canada
Variations
Variations available, some of them limited editions, include Caramilk made with dark chocolate, maple flavoured, chocolate flavoured, or cappuccino. Thicker versions called ''Caramilk Thick'' and cylindrical versions called ''Caramilk Rolls'' (similar to
Rolo
Rolo (pronounced /ˈrəʊləʊ/), referring to the roll-styled chocolates, is a brand of truncated cone-shaped or conical frustum-shaped chocolates with a caramel inside. First manufactured in Norwich, Norfolk in the United Kingdom by Mackintos ...
) have also been introduced.
Advertising campaigns
One of the
advertising campaign
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and conc ...
s for Caramilk bars revolved around the question of how the centre of the confection was put into the chocolate flavoured exterior.
This theme led to the production of over fifteen separate television advertisements since the candy was introduced, making the series one of the most productive advertising efforts in Canadian history.
The "Caramilk Secret" ad campaign was conceived by Gary Prouk when he was at Doyle Dane Bernbach. When Prouk left DDB to join Scali McCabe Sloves, the Cadbury account went with him. One notable advertisement involved two cone head aliens who were complimenting each other on successfully concealing the secret from humans, and also creating some of earth's other long standing works of wonder (e.g. the pyramids).
Another ad, featuring
Leonardo da Vinci
Leonardo di ser Piero da Vinci (15 April 14522 May 1519) was an Italian polymath of the High Renaissance who was active as a painter, draughtsman, engineer, scientist, theorist, sculptor, and architect. While his fame initially rested on ...
drawing the
Mona Lisa
The ''Mona Lisa'' ( ; it, Gioconda or ; french: Joconde ) is a half-length portrait painting by Italian artist Leonardo da Vinci. Considered an archetypal masterpiece of the Italian Renaissance, it has been described as "the best kno ...
as she eats a Caramilk, has won a
Clio award.
[Welcome]
Production
Canadian Caramilk bars are produced at one location, the company's Gladstone Chocolate Factory in
Toronto
Toronto ( ; or ) is the capital city of the Canadian province of Ontario. With a recorded population of 2,794,356 in 2021, it is the most populous city in Canada and the fourth most populous city in North America. The city is the anch ...
.
Ingredients
Caramilk bars contain unsweetened chocolate and cocoa butter but are labelled as candy since only solid chocolate bars may be labelled as chocolate bars in Canada.
Similar products
Cadbury Dairy Milk Caramel
In the
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the continental mainland. It comprises England, Scotland, Wales and ...
and the
Republic of Ireland
Ireland ( ga, Éire ), also known as the Republic of Ireland (), is a country in north-western Europe consisting of 26 of the 32 counties of the island of Ireland. The capital and largest city is Dublin, on the eastern side of the island. ...
, a bar similar in premise (caramel-filled chocolate) but differing slightly in taste, shape, ingredients and packaging is sold as
Cadbury Dairy Milk Caramel
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk chocola ...
.
Cadbury Caramello (Australia and New Zealand)
In
Australia
Australia, officially the Commonwealth of Australia, is a sovereign country comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands. With an area of , Australia is the largest country by ...
and
New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island coun ...
, a caramel-filled milk chocolate bar similar to the Canadian and United Kingdom product is sold as the Caramello variant of the
Cadbury Dairy Milk
Cadbury Dairy Milk is a British brand of milk chocolate manufactured by Cadbury. It was introduced in the United Kingdom in 1905 and now consists of a number of products. Every product in the Dairy Milk line is made with exclusively milk choc ...
line of blocks.
Cadbury Caramello (United States)
In the United States, a similar bar is produced under license by
The Hershey Company
The Hershey Company, commonly known as Hershey's, is an American multinational company and one of the largest chocolate manufacturers in the world. It also manufactures baked products, such as cookies and cakes, and sells beverages like milksh ...
and sold under the brand Cadbury's Caramello. It uses caramel filling, the chocolate has a sweet taste, and is chewy. It gained popularity in the 1980s when
advertising to children
Advertising to children refers to the act of advertising products or services to children as defined by national laws and advertising standards.
Scope and form
Advertising to children can take place on traditional media such as television, radio ...
with the slogan, "I was right in the middle of a Caramello when I found gold."
Australia, New Zealand, UK and Ireland
Australian Caramilk bars were introduced in 1968 and discontinued in 1994. The product was reintroduced in New Zealand as a limited edition of one million bars in 2017. Due to popular demand, the product was reintroduced in Australia as a limited edition in 2018, 2019 and 2020. In 2021, the product was launched in the UK and Ireland.
Variations
Variations available in Australia include a limited-edition Dairy Milk Caramilk Top Deck (a milk chocolate bar topped with Caramilk), Caramilk Marble (marbled milk chocolate and Caramilk with a hazelnut praline filling) and Caramilk flavoured Philadelphia cream cheese.
In 2020, Cadbury launched Caramilk Hokey Pokey in New Zealand; this consists of Caramilk with honeycomb toffee pieces.
References
Further reading
*
External links
*
Cadbury New Zealand - Caramello Product Page
{{Mondelez
Caramilk
Caramilk is the name of two distinct candy bar products made by Cadbury. Both were introduced in 1968. The Canadian version is a milk candy bar filled with caramel. The Australian version (also available in New Zealand, the UK and Ireland) is a ca ...
Canadian confectionery
Chocolate bars
Mondelez International brands
Products introduced in 1968
1968 establishments in Canada