CBS Mobile is a division of
CBS Interactive Inc. charged with building
CBS Corporation
The second incarnation of CBS Corporation (the first being a short-lived rename of the Westinghouse Electric Corporation) was an American multinational media conglomerate with interests primarily in commercial broadcasting, publishing, and t ...
's wireless business across entertainment, sports and news for CBS, The CW, and CBS Paramount Television. CBS Mobile offers content ranging from mobile video alerts for CBS Mobile News, CBS Sports Mobile and entertainment properties, to mobile Web sites, made-for-mobile video on all major carriers, a 24/7 mobile television network, and partnerships with ad targeting companies.
Features
Aggregate Knowledge
CBS Mobile has partnered with the company Aggregate Knowledge, which sifts through click-histories of every story on the site and looks at users in
aggregate
Aggregate or aggregates may refer to:
Computing and mathematics
* collection of objects that are bound together by a root entity, otherwise known as an aggregate root. The aggregate root guarantees the consistency of changes being made within the ...
in order to find
pattern
A pattern is a regularity in the world, in human-made design, or in abstract ideas. As such, the elements of a pattern repeat in a predictable manner. A geometric pattern is a kind of pattern formed of geometric shapes and typically repeated l ...
s in those clicks so that it can recommend the most relevant Web content based on what other people with similar tastes are reading and clicking on.
Ads
On February 6, 2008, CBS Mobile and
Loopt
Loopt was a company based in Mountain View, California, United States which provided a service for smartphone users to share their location selectively with other people (see location-based service). The service supported iPhone, BlackBerry, Andr ...
announced an agreement to deliver the first location-based mobile Web site advertisements in the United States. Through this partnership, advertisers will be able to use
GPS
The Global Positioning System (GPS), originally Navstar GPS, is a satellite-based radionavigation system owned by the United States government and operated by the United States Space Force. It is one of the global navigation satellite sy ...
and other localization technology to reach consumers at their physical location, enabling them to target users who are near a particular place of business.
Privacy
The ads are not sent via SMS to consumers' mobile devices, but instead appear on mobile Web sites which consumers can access from their cell phones. Loopt has claimed that all consumer location data used is privacy protected by Loopt and its partners under compliance with the industry's practices.
CBS Mobile and Loopt also require that interested customers “opt in” the ad service. And to further protect privacy, the two executives say the ads are delivered anonymously and the location history is not stored.
See also
*
Loopt
Loopt was a company based in Mountain View, California, United States which provided a service for smartphone users to share their location selectively with other people (see location-based service). The service supported iPhone, BlackBerry, Andr ...
*
CBS
CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...
External links
CBS mobile web site
References
{{DEFAULTSORT:Cbs Mobile
Paramount Global subsidiaries