Cyriac Roeding
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Cyriac Roeding (born March 26, 1973) is a Silicon Valley-based German-American entrepreneur and investor. He serves as the co-founder and CEO o
Earli
a
early cancer detection and treatment firm
based in Redwood City, California. Earli is based o
Synthetic Biopsy technology
from
Stanford University Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California. The campus occupies , among the largest in the United States, and enrolls over 17,000 students. Stanford is consider ...
, and is funded by
Andreessen Horowitz Andreessen Horowitz (also called a16z, legal name AH Capital Management, LLC) is a private American venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California. Andreessen ...
,
Khosla Ventures Khosla Ventures is an American venture capital firm founded by Vinod Khosla, focused on early-stage companies in the Internet, computing, mobile, financial services, agriculture, healthcare and clean technology sectors. Some of its most successfu ...
, Perceptive Advisors, Casdin Capital, Sands Capital,
Menlo Ventures Menlo Ventures is a venture capital firm based in Menlo Park, California with an additional office in San Francisco, California. The firm was founded as one of the earliest venture capital firms in Silicon Valley in 1976 and provides technology ...
,
ZhenFund ZhenFund () is a Beijing-based venture capital firm founded in 2011 by New Oriental co-founders Bob Xu and Victor Wang. It is considered one of the largest Angel investors in China. Background In 2011, Bob Xu and Victor Wang established Zhen ...
(China) and
Marc Benioff Marc Russell Benioff (born September 25, 1964) is an American internet entrepreneur and philanthropist. He is the co-founder, chairman and CEO of Salesforce, an enterprise cloud computing company. In September 2018, Benioff acquired ''Time''. ...
. Roeding is also a co-founder and chairman of the board of Rewind Co., a diabetes type 2 reversal company. Roeding's venture investing focuses on AI, brain-to-machine interfaces, consumer businesses, biology meeting software and engineering, and consumer robotics. He served as EVP at Paramount Global / CBS (NASDAQ: PARA), where he started the division CBS Mobile, and as an entrepreneur-in-residence at
Kleiner Perkins Kleiner Perkins, formerly Kleiner Perkins Caufield & Byers (KPCB), is an American venture capital firm which specializes in investing in incubation, early stage and growth companies. Since its founding in 1972, the firm has backed entrepreneurs ...
and its iFund with
Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...
, where he co-founded and led mobile shopping app shopkick to 20 million users and a $250M cash acquisition by SK Telecom/SK Planet (Fortune 100 from South Korea). Shopkick rewards users for just walking into retail stores such as
Target Corporation Target Corporation (doing business as Target and stylized in all lowercase since 2018) is an American big box department store chain headquartered in Minneapolis, Minnesota. It is the seventh largest retailer in the United States, and a compon ...
,
Best Buy Best Buy Co. Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was rebra ...
,
Macy's Macy's (originally R. H. Macy & Co.) is an American chain of high-end department stores founded in 1858 by Rowland Hussey Macy. It became a division of the Cincinnati-based Federated Department Stores in 1994, through which it is affiliated wi ...
and
Walmart Walmart Inc. (; formerly Wal-Mart Stores, Inc.) is an American multinational retail corporation that operates a chain of hypermarkets (also called supercenters), discount department stores, and grocery stores from the United States, headquarter ...
and engaging with products from
Procter & Gamble The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer hea ...
,
Pepsi Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was ...
, L'Oreal etc., driving over $1B in sales annually for its partners. Fast Company ranked shopkick one of the world's 10 Most Innovative Companies In Retail, alongside Apple and Starbucks, and Entrepreneur Magazine placed Roeding on its cover. The
World Economic Forum The World Economic Forum (WEF) is an international non-governmental and lobbying organisation based in Cologny, canton of Geneva, Switzerland. It was founded on 24 January 1971 by German engineer and economist Klaus Schwab. The foundation, ...
named Roeding a Tech Pioneer in 2013 and a Global Innovator in 2021. Roeding is a Limited Partner in venture capital funds
Andreessen Horowitz Andreessen Horowitz (also called a16z, legal name AH Capital Management, LLC) is a private American venture capital firm, founded in 2009 by Marc Andreessen and Ben Horowitz. The company is headquartered in Menlo Park, California. Andreessen ...
,
Founders Fund Founders Fund is a San Francisco-based venture capital firm. Formed in 2005, Founders Fund had more than $11 billion in aggregate capital under management as of 2022. The firm invests across all stages and sectors, including aerospace, artificia ...
, Bond (
Mary Meeker use both this parameter and , birth_date to display the person's date of birth, date of death, and age at death) --> , death_place = , death_cause = , nationality = American , citizenship = , education ...
),
Tiger Global Management Tiger Global Management, LLC (often referred to as Tiger Global and formerly known as Tiger Technology) is an American investment firm. It mainly focuses on Internet, software, consumer, and financial technology industries. Background and histo ...
,
Coatue Management Coatue is an American technology-focused investment manager led by founder and portfolio manager Philippe Laffont. Coatue invests in public and private markets with a focus on technology, media, telecommunications. the consumer and healthcare se ...
,
Greylock Partners Greylock Partners is one of the oldest venture capital firms, founded in 1965, with committed capital of over $3.5 billion under management. The firm focuses on early-stage companies in the consumer, enterprise software and infrastructure as wel ...
,
KPCB Kleiner Perkins, formerly Kleiner Perkins Caufield & Byers (KPCB), is an American venture capital firm which specializes in investing in incubation, early stage and growth companies. Since its founding in 1972, the firm has backed entrepreneurs ...
, IVP, Atomic VC,
ZhenFund ZhenFund () is a Beijing-based venture capital firm founded in 2011 by New Oriental co-founders Bob Xu and Victor Wang. It is considered one of the largest Angel investors in China. Background In 2011, Bob Xu and Victor Wang established Zhen ...
(China), Breakthrough Ventures, Olive Capital, Script Capital,
Silicon Valley Bank Silicon Valley Bank is an American commercial bank. SVB is on the list of largest banks in the United States, and is the biggest bank in Silicon Valley based on local deposits. It is a subsidiary of SVB Financial Group. History Silicon Valley Ba ...
. He is a direct investor and advisor in over a dozen startups, includin
OpenAI
(artificial general intelligence)
LTSE
(Long-Term Stock Exchange)
Synthego
(CRISPR genome editing), Science Inc. (brain-to-machine interfaces), Karma Science (acquired by Facebook), Cardspring (acquired by Twitter)
Visby MedicalCars24
(used car sales platform in India)
Blinkit
(e-groceries in India), Curbside (acquired by Rakuten), Zumper (home rental marketplace)
Brilliant
(intelligent home light switches). He is frequently included on innovation topics such as Chinese vs Silicon Valley startups on CNBC, Bloomberg, CNN, has published on these topics e.g. on Vox/Recode, and has been a speaker at the
World Economic Forum The World Economic Forum (WEF) is an international non-governmental and lobbying organisation based in Cologny, canton of Geneva, Switzerland. It was founded on 24 January 1971 by German engineer and economist Klaus Schwab. The foundation, ...
in Davos, at Stanford's Entrepreneurial Thought Leaders Program, the CTIA Wireless Summit and Money 2020.


Early years and education

Roeding was born in Constance, Germany, and grew up in a small village north of
Frankfurt, Germany Frankfurt, officially Frankfurt am Main (; Hessian: , "Frank ford on the Main"), is the most populous city in the German state of Hesse. Its 791,000 inhabitants as of 2022 make it the fifth-most populous city in Germany. Located on its na ...
. His father is a physicist and his mother worked with under-privileged children. Roeding went to high school in the U.S. (Texas) and Germany. He sold his first computer program to a local newspaper at the age of 15 in an effort to make his job obsolete, and succeeded. Roeding then became a programmer for
Hewlett Packard The Hewlett-Packard Company, commonly shortened to Hewlett-Packard ( ) or HP, was an American multinational information technology company headquartered in Palo Alto, California. HP developed and provided a wide variety of hardware components ...
, while still in high school. He went on to university in Germany and in Tokyo. Roeding received a degree ''summa cum laude'' (diploma) in engineering and business administration ("Wirtschaftsingenieur") from Germany's
Karlsruhe Institute of Technology The Karlsruhe Institute of Technology (KIT; german: Karlsruher Institut für Technologie) is a public research university in Karlsruhe, Germany. The institute is a national research center of the Helmholtz Association. KIT was created in 2009 w ...
. In 1994, he went to Tokyo to study Japanese management at
Sophia University Sophia University (Japanese: 上智大学, ''Jōchi Daigaku''; Latin: ''Universitas Sedis Sapientiae'') is a private research university in Japan. Sophia is one of the three ''Sōkeijōchi'' (早慶上智) private universities, a group of the to ...
, and there first became exposed to mobile phones that had just become available in Japan.


Career

During college, Roeding was a radio talk show host and reporter, and a management consultant for Roland Berger Strategy Consultants in the retail and technology sectors. After his university degree, Roeding joined
McKinsey and Company McKinsey & Company is a global management consulting firm founded in 1926 by University of Chicago professor James O. McKinsey, that offers professional services to corporations, governments, and other organizations. McKinsey is the oldest and ...
in Munich, worked on growth business models for media companies,. and co-authored the book ''Secrets of Software Success'' about the software industry, published by Harvard Business School Press. He later co-founded the mobile marketing firm 12snap in Munich, London and Milan, which worked with
Coca-Cola Coca-Cola, or Coke, is a carbonated soft drink manufactured by the Coca-Cola Company. Originally marketed as a temperance drink and intended as a patent medicine, it was invented in the late 19th century by John Stith Pemberton in Atlanta ...
,
McDonald's McDonald's Corporation is an American Multinational corporation, multinational fast food chain store, chain, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechri ...
,
Nokia Nokia Corporation (natively Nokia Oyj, referred to as Nokia) is a Finnish multinational corporation, multinational telecommunications industry, telecommunications, technology company, information technology, and consumer electronics corporatio ...
, L'Oreal and others and won the first Lion Awards for mobile creative concepts in Cannes. Roeding left to build CBS Mobile, the mobile division of
CBS CBS Broadcasting Inc., commonly shortened to CBS, the abbreviation of its former legal name Columbia Broadcasting System, is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainmen ...
, where his interactive entertainment concepts won Emmy Award nominations. In 2008, he traveled around the world for two months to learn how mobile is used across cultures, e.g. in Bhutan in the Himalayan Mountains, in India and in the Brazilian Amazon Jungle. When Roeding returned, he spent a year at
Kleiner Perkins Kleiner Perkins, formerly Kleiner Perkins Caufield & Byers (KPCB), is an American venture capital firm which specializes in investing in incubation, early stage and growth companies. Since its founding in 1972, the firm has backed entrepreneurs ...
as an Entrepreneur-in-Residence to identify next-generation cross-platform mobile and online venture concepts. In 2009, he founded
shopkick Shopkick is an American company based in Denver that created a shopping app for smartphones and tablets offering users’ rewards for shopping activities on both online and offline platforms such as walking into stores, scanning items, making in ...
, a company that rewards consumers just for being physically present in retail stores or for engaging with products with their smartphones.


Accomplishments

The
World Economic Forum The World Economic Forum (WEF) is an international non-governmental and lobbying organisation based in Cologny, canton of Geneva, Switzerland. It was founded on 24 January 1971 by German engineer and economist Klaus Schwab. The foundation, ...
named Roeding Tech Pioneer in 2013, Global Innovator in 2021, and the co-chair of its Lung Cancer Working Group;
Fortune Magazine ''Fortune'' is an American multinational business magazine headquartered in New York City. It is published by Fortune Media Group Holdings, owned by Thai businessman Chatchaval Jiaravanon. The publication was founded by Henry Luce in 1929. The ...
named him a 40 Under 40 Mobilizer 2012. He also received the first Emmy Award nominations for Mobile in 2007 and 2008, and the first awards for mobile concepts at the Cannes Lion Festival in France in 2003 and 2004.


References


External links

* {{DEFAULTSORT:Roeding, Cyriac 1973 births Businesspeople from Hesse Silicon Valley people Sophia University alumni Karlsruhe Institute of Technology alumni Living people McKinsey & Company people