Cushnie (formerly known as Cushnie et Ochs) is an American

fashion house Fashion design is the art of applying design, aesthetics, clothing construction and natural beauty to clothing and its accessories. It is influenced by culture and different trends, and has varied over time and place. "A fashion designer create ...

founded in 2008 by Carly Cushnie and Michelle Ochs, upon their graduation from Parsons School of Design. Their signature looks are clean, modern cut-out dresses, sculpted knitwear, and tailored pieces best known for impeccable fit. Their work is described as a "sleek, sexy and modern," and the pair are known to wear their own clothing often. As members of the

Council of Fashion Designers of America The Council of Fashion Designers of America, Inc. (CFDA), founded in 1962 by publicist Eleanor Lambert, and headquartered in Manhattan, is a not-for-profit trade association comprising a membership of over 450 American fashion and accessory d ...

, Carly and Michelle utilize their unique sensibilities to create a shared creative vision and collections that juxtapose bold sensuality with minimalist sophistication. Cushnie et Ochs published their first ad campaign in 2011. The duo received a massive increase in publicity when

First Lady First lady is an unofficial title usually used for the wife, and occasionally used for the daughter or other female relative, of a non-monarchical A monarchy is a form of government in which a person, the monarch, is head of state fo ...

Michelle Obama wore one of their dresses to a holiday party in December 2011, and again in 2016 on ''

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''. Their pieces have been spotted on influential women ranging from

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, cementing the brand as a staple in celebrity dressing both on and off the red carpet. In 2016, Cushnie et Ochs sold a minority interest in the company to Farol Asset Management and several other investors. The brand also opened its first brick and mortar location in collaboration with the

, in a temporary "Retail Lab" space in the

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showroom in TriBeCa, New York City. After the February 2018 New York Fashion Week, in which Cushnie et Ochs presented its tenth anniversary collection, the brand announced that Ochs would be leaving the company. In May 2020 Cushnie launched a highly successful collaboration line for

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. The collaboration quickly sold out, and gave the line broader brand awareness. The brand received additional support and awareness in 2020 as a black-designed and -owned fashion line. In October 2020, founder Cushnie announced the closure of the 12-year-old company. Cushnie said that COVID-19 hurt her business and it couldn't survive.

References

Cushnie Cushnie {{Fashion-company-stub