Curators of Sweden was a
social media campaign initiated by the government agency
Swedish Institute
The Swedish Institute ( sv, Svenska institutet, ) is a government agency in Sweden with the responsibility to spread information about Sweden outside the country. It exists to promote Swedish interests, and to organise exchanges with other co ...
and VisitSweden on Twitter. It was launched on December 10, 2011 with the main concept of a rotating spokesperson, or rather a curator, on the official Twitter account of Sweden, @. The account has been cited as popularising the concept of
Rotation Curation
Rotation Curation, also #RotationCuration, is the concept of rotating the spokesperson on a broad scoped social media account. Such a scope can be a location, a country, an organization, a group, and so on. The concept is prominent on Twitter, but ...
.
History
The concept originated on December 10, 2011, when
Swedish Institute
The Swedish Institute ( sv, Svenska institutet, ) is a government agency in Sweden with the responsibility to spread information about Sweden outside the country. It exists to promote Swedish interests, and to organise exchanges with other co ...
and VisitSweden launched Curators of Sweden. The project hands the official Twitter accoun
@Swedento a new Swedish person every week to manage, with the expressed goal to manifest Swedish diversity and progressiveness through their own life, personality and views.
The campaign has been widely reported in media around the world and inspired the launch of many similar projects. The Twitter accoun
@PeopleofLeedsstarted on January 15, 2012, allowing citizens of Leeds to represent their hometown. January 18, 2012
@WeAreAustraliaan
@TweetWeekUSA followed b
@CuratorsMexicoan
@BasquesAbroadon January 21. All of these are unofficial accounts without governmental influence or sanctions, unlik
@sweden They have recently been given a concept name of Rotation Curation.
Curators of Sweden was created by the Swedish agency Volontaire. The project won The Golden Egg (Guldägget) on April 17, 2012, received gold in the Clio Awards on May 15, 2012 and was awarded Grand Prix at the Cannes Lions on June 20, 2012.
The project was closed in 2018.
The block list in 2017
In 2017, the Swedish Institute blocked 14,000 Twitter accounts from interacting with @. Among the blocked were journalists, authors, politicians (some elected members of the
Riksdag
The Riksdag (, ; also sv, riksdagen or ''Sveriges riksdag'' ) is the legislature and the supreme decision-making body of Sweden. Since 1971, the Riksdag has been a unicameral legislature with 349 members (), elected proportionally and se ...
), businessmen and ambassadors. When the block list was reported in the media, the Swedish Institute lifted the blocks and apologized.
When media, with support from the constitutional
Principle of Public Access, asked to review the list of accounts that had been blocked the Swedish Institute deleted the document. The Swedish Institute asked for an external review of the event. The review criticized the institute for blocking the accounts which had been done without regard of the Swedish constitution. The review also heavily criticized the institute for deleting the document in violation of the law.
See also
*
The Swedish Number
References
External links
@sweden– Twitter
CuratorsofSweden.com{{Webarchive, url=https://web.archive.org/web/20120418064911/http://curatorsofsweden.com/ , date=2012-04-18
Crowdsourcing
Internet in Sweden
Internet properties established in 2011
Internet properties disestablished in 2018
Twitter accounts