Cumberland Farms, colloquially known as Cumby's, is a regional chain of convenience stores based in

Westborough Westborough is a town in Worcester County, Massachusetts, United States. The population was 21,567 at the 2020 Census, in over 7,000 households. Incorporated in 1717, the town is governed under the New England open town meeting system, headed ...

Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...

, operating primarily in

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

New England New England is a region comprising six states in the Northeastern United States: Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island, and Vermont. It is bordered by the state of New York to the west and by the Canadian province ...

and

Florida Florida is a state located in the Southeastern region of the United States. Florida is bordered to the west by the Gulf of Mexico, to the northwest by Alabama, to the north by Georgia, to the east by the Bahamas and Atlantic Ocean, a ...

. Cumberland Farms operates 566 retail stores, gas stations, and a support system including petroleum and grocery distribution operations in 8 states:

Connecticut Connecticut () is the southernmost state in the New England region of the Northeastern United States. It is bordered by Rhode Island to the east, Massachusetts to the north, New York to the west, and Long Island Sound to the south. Its cap ...

Maine Maine () is a U.S. state, state in the New England and Northeastern United States, Northeastern regions of the United States. It borders New Hampshire to the west, the Gulf of Maine to the southeast, and the Provinces and territories of Canad ...

New Hampshire New Hampshire is a state in the New England region of the northeastern United States. It is bordered by Massachusetts to the south, Vermont to the west, Maine and the Gulf of Maine to the east, and the Canadian province of Quebec to the nor ...

Rhode Island Rhode Island (, like ''road'') is a state in the New England region of the Northeastern United States. It is the smallest U.S. state by area and the seventh-least populous, with slightly fewer than 1.1 million residents as of 2020, but i ...

, and

Vermont Vermont () is a state in the northeast New England region of the United States. Vermont is bordered by the states of Massachusetts to the south, New Hampshire to the east, and New York to the west, and the Canadian province of Quebec to the ...

History

In 1938, Vasilios and Aphrodite Haseotes purchased a single-cow farm in

Cumberland, Rhode Island Cumberland is the northeasternmost town in Providence County, Rhode Island, United States, first settled in 1635 and incorporated in 1746. The population was 36,405 at the 2020 census, making it the seventh-largest municipality and the largest ...

, which eventually grew into the largest dairy farm in Southern New England. Cumberland Farms opened a dairy store in

Bellingham, Massachusetts Bellingham () is a town in Norfolk County, Massachusetts, United States. The population was 16,945 at the 2020 census. The town sits on the southwestern fringe of Metropolitan Boston, along the rapidly growing "outer belt" that is Route 495. It i ...

, in 1958 and the first convenience store in the northeastern United States in 1962. CumberlandFarmsPoughquag

In the late 1960s Cumberland Farms had a successful ad campaign that helped expand their franchise, in part due to catchy jingles written by Brad Delp, who later co-founded the rock band

Boston Boston (), officially the City of Boston, is the capital city, state capital and List of municipalities in Massachusetts, most populous city of the Commonwealth (U.S. state), Commonwealth of Massachusetts, as well as the cultural and financ ...

with

Tom Scholz Donald Thomas Scholz (born March 10, 1947) is an American musician. He is the founder, main songwriter, primary guitarist and only remaining original member of the rock band Boston. He has appeared on every Boston album. Scholz is an MIT-trai ...

. Cumberland Farms became a two-thirds limited partner in the

Gulf Oil Gulf Oil was a major global oil company in operation from 1901 to 1985. The eighth-largest American manufacturing company in 1941 and the ninth-largest in 1979, Gulf Oil was one of the so-called Seven Sisters oil companies. Prior to its merger ...

company in 1993, having obtained the right to sell

gasoline Gasoline (; ) or petrol (; ) (see ) is a transparent, petroleum-derived flammable liquid that is used primarily as a fuel in most spark-ignited internal combustion engines (also known as petrol engines). It consists mostly of organic ...

under the Gulf name throughout the United States in 1986. In 2016, Cumberland Farms sold its entire holding in Gulf Oil. In September 2010, Cumberland Farms sold 61 locations, then in June 2011 closed an additional 29 stores. According to management, these sales and closures were to redeploy capital to their remaining stores and new builds. In July 2018, Cumberland Farms closed several Florida locations to focus their attention on the state's East Coast. In the past, Cumberland Farms television ads have featured actor

David Hasselhoff David Michael Hasselhoff (born July 17, 1952), nicknamed "The Hoff", is an American actor, singer, and television personality. He has set a Guinness World Record as the most watched man on TV. Hasselhoff first gained recognition on ''The You ...

. In spring 2019, Cumberland Farms TV ads began using retired pro wrestling star, "The Nature Boy",

Ric Flair Richard Morgan Fliehr (born February 25, 1949), known professionally as Ric Flair, is an American professional wrestler. Regarded by multiple peers and journalists as the greatest professional wrestler of all time, Flair has had a career spanni ...

. In April 2019, Cumberland Farms was reported to have retained

Bank of America The Bank of America Corporation (often abbreviated BofA or BoA) is an American multinational investment bank and financial services holding company headquartered at the Bank of America Corporate Center in Charlotte, North Carolina. The bank ...

to explore a possible sale of the entire chain. On July 31, 2019, U.K.-based

EG Group EG Group is a British retailer headquartered in Blackburn, United Kingdom, which operates filling stations, convenience stores and fast-food restaurants in Europe, the United States and Australia. The group was created through the combination of ...

announced having entered a binding agreement to purchase Cumberland Farms from the founding Haseotes family.

Corporate image

Its original colors were navy blue and orange, but in 2009, they rebranded with a new logo and colors (navy blue and green). The new logo change marked the beginning of the transformation of Cumberland Farms stores from older, legacy stores to new AIM stores that now include numerous new fresh food items such as pizza, chicken sandwiches, subs, and a roller grill. Cumberland Farms offers a large assortment of food service items, candy, snacks, and chilled drinks, which it calls "The Chill Zone", along with Cumberland Farms branded chips, pastries, candy, and coffee, etc.

References

External links

* {{Convenience stores Companies based in Framingham, Massachusetts Convenience stores of the United States Economy of the Eastern United States Gas stations in the United States Privately held companies based in Massachusetts 1938 establishments in Massachusetts American companies established in 1938 Retail companies established in 1938