Cultura Colectiva is a Mexico-based digital media publisher. It publishes

content Content or contents may refer to: Media * Content (media), information or experience provided to audience or end-users by publishers or media producers ** Content industry, an umbrella term that encompasses companies owning and providing mas ...

designed to be shared over

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

networks targeted at a Latin American audience. It currently ranks third among the most read digital native media publishers in Mexico and one of the 10 most important in Latin America. The CEO of Cultura Colectiva is Luis Andrés Enríquez.

History

The company was founded in 2013 in Mexico City by Jorge del Villar, Adolfo Cano and Luis Enríquez. It started as a community on

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

under the name “Cultura Colectiva”. They launched Cultura Colectiva Plus, a Facebook page publishing content in English aimed at an audience in the US in 2016. In August 2017, Cultura Colectiva gained recognition after they became the first website to conduct an interview with the

Mexican president The president of Mexico ( es, link=no, Presidente de México), officially the president of the United Mexican States ( es, link=no, Presidente de los Estados Unidos Mexicanos), is the head of state and head of government of Mexico. Under the Co ...

Enrique Peña Nieto Enrique Peña Nieto (; born 20 July 1966), commonly referred to by his initials EPN, is a Mexican politician who served as the 64th president of Mexico from 1 December 2012 to 30 November 2018. A member of the Institutional Revolutionary Party ...

. As of January 2018, Cultura Colectiva’s platforms have gained over 30mn followers and the website receives 70mn monthly visits with half of its users coming from Mexico and the other half from Latin America and the United States. In December 2017, the company opened their office in New York.

Funding

In July 2017, Dalus Capital acquired 15% of the company in a deal worth 72.4mn pesos (~$4mn).

Content

The content generated is based on algorithms that predict the sharing likelihood of each piece. Cultura Colectiva has employed a team of 10 data scientists to use technology to facilitate business decisions. In 2017, the company worked with

Argos Argos most often refers to: * Argos, Peloponnese, a city in Argolis, Greece ** Ancient Argos, the ancient city * Argos (retailer), a catalogue retailer operating in the United Kingdom and Ireland Argos or ARGOS may also refer to: Businesses ...

to produce three

web series A web series (also known as a web show) is a series of scripted or non-scripted online videos, generally in episodic form, released on the Internet, which first emerged in the late 1990s and became more prominent in the early 2000s. A single i ...

– ''Rest in peace'', ''Top Ten'', and ''Hotel Victoria''.

References

External links

* {{Official website 2013 establishments in Mexico Digital media organizations Publishing companies of Mexico Organizations established in 2013