''The Cult of Mac'' is a book by

Leander Kahney Leander Kahney (born 25 November 1965) is a technology writer and author. He is a former managing editor, and previously a senior reporter, at Wired News, the online sister publication of ''Wired (magazine), Wired''. Career He is also the autho ...

. The book discusses fanaticism about the Apple product line and

brand loyalty In marketing, brand loyalty describes a consumer's positive feelings towards a brand, and their dedication to purchasing the brand's products and/or services repeatedly, regardless of deficiencies, a competitor's actions, or changes in the envir ...

.Harris Will. (December 22, 2004)
Book worms into minds of PC cultists
Retrieved August 15, 2007. Kahney released a later book titled ''

The Cult of iPod ''The Cult of iPod'' is a book by Leander Kahney. It is the sequel to The Cult of Mac. The cover of the book features an iPod click wheel The iPod click wheel is the navigation component of non touch-screen iPod models. It uses a combination of ...

''. The cover of the book features the

Apple logo Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...

shaved into the back of a person's head.

Footnotes

Books about Apple Inc. 2004 non-fiction books No Starch Press books {{popular-culture-book-stub

See also

Footnotes