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Active Interest Media (AIM) is a publisher specializing in "niche enthusiast magazines" (i.e. magazines targeted at hobbyists).


History

The company was formed in 2003 by private-equity investment firm
Wind Point Partners Wind Point Partners is an American private equity firm focused on growth capital investments and leveraged buyouts in middle-market companies. The firm focuses on the following industry sectors: Consumer Products, Industrial Products, and Busines ...
by the acquisition of ''Sabot Publishing'', a "special interest" publisher based in Richmond, VA which had been established in 1999 by James Causey and Colonnade Capital. In July 2017, the company announced that it had acquired the United States
Team Roping Team roping also known as heading and heeling is a rodeo event that features a steer (typically a Corriente) and two mounted riders. The first roper is referred to as the "header", the person who ropes the front of the steer, usually around the ...
Championships and the TRIAD Classification Agency. In 2020, AIM sold these properties in conjunction with the sale of many of its largest divisions to Pocket Outdoor Media.


Overview

Active Interest Media publications are organized in two "groups", the Home Buyer Group (
home improvement The concept of home improvement, home renovation, or remodeling is the process of renovating or making additions to one's home. Home improvement can consist of projects that upgrade an existing home interior (such as electrical and plumbing), ...
, architecture, interior design etc.); and the Marine Group (sailing, yachts, etc.). On 7 November 2012,
PixelMags PixelMags Inc. is a digital distribution company that delivers digital versions of magazines and catalogs to digital devices. It is a content distributor for digital platforms and an authorized developer for iPhone, iPad, Android, Redr and Kindl ...
Inc. announced that they had reached an agreement with Active Interest Media to distribute magazine content digitally. In March 2017, Active Interest Media sold its Yachting Promotions Inc. division to
Informa Informa plc is a British publishing, business intelligence, and exhibitions group based in London, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 100 Index. It has offices in 43 countries and around 11,000 ...
for $133 million. The sale included the Fort Lauderdale International Boat Show, Yachts Miami Beach, the Palm Beach International Boat Show, the St. Petersburg Power and Sailboat Show, and the Suncoast Boat Show. On 30 April 2013, Active Interest Media purchased Warren Miller Entertainment and Nastar. In 2015, Active Interest Media purchased August Home Publishing. Chairman and Chief Executive Officer is Efrem Zimbalist III (the son of Efrem Zimbalist, Jr.), formerly of Times Mirror Magazines, a subsidiary of '' Times Mirror''. In 2019, Active Interest Media acquired the “collectibles” magazines from
F+W Media F+W, (formerly F+W Publications and F+W Media), was a media and e-commerce company headquartered in New York City. Founded in 1913, F+W published magazines, books, digital products (including e-books and e-magazines), produced online video, offer ...
, which includes '' Coins'', ''
Numismatic News ''Numismatic News'' is an American numismatic magazine which has been in circulation since 1952. History ''Numismatic News'' was founded by Chester L. Krause, and the first issue appeared on 13 October 1952. The publisher was by Krause Publi ...
'', ''
Writer’s Digest ''Writer's Digest'' is an American magazine aimed at beginning and established writers. It contains interviews, market listings, calls for manuscripts, and how-to articles. History ''Writer's Digest'' was first published in December 1920 under ...
'', ''
Popular Woodworking ''Popular Woodworking'' is a woodworking magazine published by Cruz Bay Publishing an arm of Active Interest Media. History and profile The magazine's focus is a combination of hand tool and power tool woodworking including many how-to projects. ...
'', and ''
Horticulture Horticulture is the branch of agriculture that deals with the art, science, technology, and business of plant cultivation. It includes the cultivation of fruits, vegetables, nuts, seeds, herbs, sprouts, mushrooms, algae, flowers, seaweeds and no ...
''. In 2020, Active Interest Media sold off "several of its largest publications" to Pocket Outdoor Media of
Boulder, Colorado Boulder is a home rule city that is the county seat and most populous municipality of Boulder County, Colorado, United States. The city population was 108,250 at the 2020 United States census, making it the 12th most populous city in Color ...
.


References


External links

* {{Authority control Magazine publishing companies of the United States Publishing companies established in 2003 Mass media in Boulder, Colorado