Crispin Porter + Bogusky (also known as CP+B), a member of publicly traded

MDC Partners MDC Partners Inc. is an advertising and marketing holding company based in New York City. MDC is structured as a partnership model, in which it initially acquires a majority stake in its partner agency, leaving a percentage of ownership with the f ...

, is an American advertising agency that employed around 700 people. It was founded in 1988 by Sam Crispin. Crispin then became partners with Chuck Porter and

Alex Bogusky Alex Bogusky is a designer, marketer, author, and consumer advocate; and was an advertising executive and principal of the firm Crispin Porter + Bogusky. Bogusky left CP+B in 2010. In July 2010, he retired from the advertising industry. In October ...

. As of 2016, Porter is the only member still working for CP+B. The agency was founded in Miami, FL where it had its headquarters until the relocation to Boulder, CO and subsequently Denver in 2021. Additional offices are in Coconut Grove, Florida; Los Angeles, California; London, England; São Paulo, Brazil;

Gothenburg, Sweden Gothenburg (; abbreviated Gbg; sv, Göteborg ) is the second-largest city in Sweden, fifth-largest in the Nordic countries, and capital of the Västra Götaland County. It is situated by the Kattegat, on the west coast of Sweden, and has a ...

;

Stockholm, Sweden Stockholm () is the capital and largest city of Sweden as well as the largest urban area in Scandinavia. Approximately 980,000 people live in the municipality, with 1.6 million in the urban area, and 2.4 million in the metropoli ...

; Copenhagen, Denmark; Hong Kong, China; and

Beijing, China } Beijing ( ; ; ), alternatively romanized as Peking ( ), is the capital of the People's Republic of China. It is the center of power and development of the country. Beijing is the world's most populous national capital city, with over 21 ...

. CP+B Europe opened its doors in June, 2009 after acquiring Swedish agency Daddy, based in

. Mark Simmons was Managing Director of its Los Angeles office from 2002 to 2004. In July, 2010, CP+B Canada opened after acquiring the Toronto-based agency Zig. CP+B experienced rapid growth in the late 1990s and early 2000s, achieving notoriety on the strength of work for

Burger King Burger King (BK) is an American-based multinational chain store, chain of hamburger fast food restaurants. Headquartered in Miami-Dade County, Florida, the company was founded in 1953 as Insta-Burger King, a Jacksonville, Florida–based res ...

, BMW MINI, and anti-smoking campaign

TheTruth.com Truth (stylized as truth) is a national campaign aimed at eliminating teen smoking in the United States. produces television and digital content to encourage teens to reject tobacco and to unite against the tobacco industry. When launched its ...

Sally Hogshead Sally Hogshead is a New York Times bestselling author, National Speakers Association Hall of Fame speaker, chief executive officer of How to Fascinate (Fascinate, Inc) and a former advertising executive. Career Hogshead attended Duke University ...

worked for the company at this time, and opened Crispin Porter + Bogusky's Venice, California office. The agency’s current client list includes Domino's Pizza, Infiniti, American Airlines, PayPal, Hotels.com,

Hulu Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television serie ...

, Goose Island Brewery, and Kraft Macaroni & Cheese. They are known for using viral marketing techniques, including the Burger King

Subservient Chicken The Subservient Chicken is an advertising program created to promote international fast food restaurant chain Burger King's TenderCrisp chicken sandwich and their "Have it Your Way" campaign. Created for the Miami-based advertising firm Crispin ...

and Whopper Sacrifice campaigns. In September 2008, the agency created a television spot for Microsoft featuring

Jerry Seinfeld Jerome Allen Seinfeld ( ; born April 29, 1954) is an American stand-up comedian, actor, writer, and producer. He is best known for playing a Jerry Seinfeld (character), semi-fictionalized version of himself in the sitcom ''Seinfeld'', which he ...

and Bill Gates that received negative media attention. The ' I'm a PC' campaign that followed fought back against Apple's Mac vs. PC campaign and contributed to Windows 7 becoming the fastest selling version of Windows to date. In March 2010, Andrew Keller, Rob Reilly and Jeff Benjamin were promoted to chief creative officers. , CP+B’s leadership includes: Chuck Porter, chairman; Lori Senecal, Co-Global CEO; Erik Sollenberg, Co-Global CEO; Linus Karlsson, Global Chief Creative Officer; Danielle Aldrich, President of CP+B West, which includes Boulder and LA; Ralph Watson, chief creative officer in Boulder; and Kevin Jones, chief creative officer in Los Angeles. CP+B has been named "Agency of the Year" 13 times in the trade press. On December 15, 2008, CP+B was named Creativity's agency of the year. They were also named Adweek's 2008 U.S. Agency of the year. In December 2009, CP+B was named '' Advertising Age'' Agency of the Decade and ''Boards'' magazine's Agency of the Year. In 2010, CP+B was named Interactive Agency of the year at the

Cannes Lions International Advertising Festival The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the ...

, the third time the agency has won the award since 2005.

References

External links

Crispin Porter + BoguskyCrispin Porter + Bogusky Europe
{{Authority control Advertising agencies of the United States Companies based in Boulder, Colorado Companies based in Miami Companies based in Los Angeles County, California Economy of London