Crimson Hexagon was an AI-powered consumer insights company based out of

Boston Boston (), officially the City of Boston, is the state capital and most populous city of the Commonwealth of Massachusetts, as well as the cultural and financial center of the New England region of the United States. It is the 24th- mo ...

Massachusetts Massachusetts (Massachusett language, Massachusett: ''Muhsachuweesut assachusett writing systems, məhswatʃəwiːsət'' English: , ), officially the Commonwealth of Massachusetts, is the most populous U.S. state, state in the New England ...

. The company also had a European office in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

England England is a country that is part of the United Kingdom. It shares land borders with Wales to its west and Scotland to its north. The Irish Sea lies northwest and the Celtic Sea to the southwest. It is separated from continental Europe b ...

. The company and its nearest competitor,

Brandwatch Brandwatch is a social media suite company owned by Cision. Brandwatch sells two different solutions: Consumer Intelligence and Social Media Management. Consumer Intelligence is made up of three different products: Consumer Research and add-ons Vi ...

, merged in 2018, with the new company taking the name Brandwatch. The company's online data library consisted of over 1 trillion publicly available posts, and includes documents from

social networks A social network is a social structure made up of a set of social actors (such as individuals or organizations), sets of dyadic ties, and other social interactions between actors. The social network perspective provides a set of methods for an ...

such as

Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

and

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

as well as

blog A blog (a truncation of "weblog") is a discussion or informational website published on the World Wide Web consisting of discrete, often informal diary-style text entries (posts). Posts are typically displayed in reverse chronological order ...

s, forums, and

news News is information about current events. This may be provided through many different Media (communication), media: word of mouth, printing, Mail, postal systems, broadcasting, Telecommunications, electronic communication, or through the tes ...

sites. The company's ForSight platform, still available to Crimson Hexagon customers post-merger, is a Twitter Certified Product. Crimson Hexagon's analysis of current events and trending topics was often featured in news articles.

Pew Research The Pew Research Center is a nonpartisan American think tank (referring to itself as a "fact tank") based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and the wor ...

used Crimson Hexagon's social media analysis platform to analyze media coverage and discourse.

History

Crimson Hexagon was founded in 2007 by Gary King and Candace Fleming based upon technology King developed at

Harvard University Harvard University is a private Ivy League research university in Cambridge, Massachusetts. Founded in 1636 as Harvard College and named for its first benefactor, the Puritan clergyman John Harvard, it is the oldest institution of higher le ...

’s Institute for Quantitative Social Science. In 2012, Stephanie Newby became the company's CEO. In March 2014, the company announced its Affinities feature, which allows marketers to identify the interests of people talking about brands, products, or companies on social media. On September 5, 2018, Crimson Hexagon released the industry's first reverse image search technology. On October 4, 2018 Crimson Hexagon announced it was merging with

References

{{reflist, 2

External links

Crimson Hexagon home page
Social media companies Companies based in Boston Technology companies established in 2007