film production Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, casti ...

, a creative executive (often called CE for short) is a

studio executive A studio executive is an employee of a film studio or a corporation doing business in the entertainment industry. A studio executive may be a chief executive officer (CEO), a chief financial officer (CFO), or a chief operating officer (COO), or be ...

tasked with reading scripts and finding

source material A source text is a text (sometimes oral) from which information or ideas are derived. In translation, a source text is the original text that is to be translated into another language. Description In historiography, distinctions are commonly m ...

which can be turned into motion picture content (

feature films A feature film or feature-length film is a narrative film (motion picture or "movie") with a running time long enough to be considered the principal or sole presentation in a commercial entertainment program. The term ''feature film'' originall ...

, television series, television films). In advertising agencies, the term can also refer to the creative concept writer or

copywriter Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of marketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ultimately persuade a person or ...

.prospects.ac.uk Creative concept writer - copywriter
/ref>

References

External links

wordpress.com, Production Team & Crew Glossary
Entertainment occupations Filmmaking occupations Film production {{Film-term-stub