film production Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, castin ...

, a creative executive (often called CE for short) is a

studio executive A studio executive is an employee of a film studio or a corporation doing business in the entertainment industry. A studio executive may be a chief executive officer (CEO), a chief financial officer (CFO), or a chief operating officer (COO), or be ...

tasked with reading scripts and finding

source material A source text is a text (sometimes oral) from which information or ideas are derived. In translation, a source text is the original text that is to be translated into another language. Description In historiography, distinctions are commonly ...

which can be turned into motion picture content ( feature films,

television series A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed ...

television film A television film, alternatively known as a television movie, made-for-TV film/movie or TV film/movie, is a feature-length film that is produced and originally distributed by or to a television network, in contrast to theatrical films made for ...

s). In advertising agencies, the term can also refer to the creative concept writer or copywriter.prospects.ac.uk Creative concept writer - copywriter
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References

External links

wordpress.com, Production Team & Crew Glossary
Entertainment occupations Filmmaking occupations Film production {{Film-term-stub