"Creative" was released in November 2008 as the third single from
Leon Jackson
Leon Jackson (born 30 December 1988) is a Scottish singer. He won the fourth series of British talent show ''The X Factor'' in 2007. Following his win, Jackson was the main star of his on-web series entitled ''Leon's Life'', which ran from 20 ...
's debut album ''
Right Now''. To promote the track Jackson appeared on the official
BBC Children in Need 2008 show performing the song as an "exclusive" as this was the first time Jackson had performed the track. The song went on to debut at number 94 on the
UK Singles Charts
The UK Singles Chart (currently titled Official Singles Chart, with the upper section more commonly known as the Official UK Top 40) is compiled by the Official Charts Company (OCC), on behalf of the British record industry, listing the top-s ...
.
Release and promotion
The song was released in November 2008 as a
digital download only through
Syco
Syco Entertainment is a British media entertainment company, headquartered in London, founded and owned by British entrepreneur and record executive Simon Cowell. The company focuses on TV production. The company was formed in 2005 through So ...
and
Sony BMG
Sony BMG Music Entertainment was an American record company owned as a 50–50 joint venture between Sony Corporation of America and Bertelsmann. The venture's successor, the revived Sony Music, is wholly owned by Sony, following their buyout o ...
. To promote the song, Jackson appeared on the 2008 series of ''
Children in Need'' where he performed the song in live in front of a studio audience as
BBC Television Centre
Television Centre (TVC) is a building complex in White City, London, White City, West London, that was the headquarters of BBC Television between 1960 and 2013. After a refurbishment, the complex reopened in 2017 with three studios in use for ...
in London. This is known to be the only time that Jackson performed the track on national television in order to promote the release of the single.
Music video
The music video for "Creative" shows Jackson performing the song in front of a big band. Also, in the video Jackson is trying to impress a female which features in the video. Throughout the video the female does not pay much attention to Jackson but however towards the end of the video the female seems to pay slight attention to Jackson.
Critical reception
The
BBC #REDIRECT BBC #REDIRECT BBC
Here i going to introduce about the best teacher of my life b BALAJI sir. He is the precious gift that I got befor 2yrs . How has helped and thought all the concept and made my success in the 10th board exam. ...
...
said:
* Creative is a sassy, rumba-rhythmed number where Leon soars above, hinting at his prowess in the boudoir, this is easily the most memorable original track here.