Create Music Group, formerly known as CreateTV, is an independent American music distribution,

publishing Publishing is the activities of making information, literature, music, software, and other content, physical or digital, available to the public for sale or free of charge. Traditionally, the term publishing refers to the creation and distribu ...

, and

data analytics Analytics is the systematic computational analysis of data or statistics. It is used for the discovery, interpretation, and communication of meaningful patterns in data, which also falls under and directly relates to the umbrella term, data sci ...

company founded in 2015 by Jonathan Strauss and Alexandre Williams. The company is headquartered in

Los Angeles, California Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

. The company provides music distribution, rights management and music publishing.

History

Create Music Group was founded in 2015 as CreateTV by CEO Jonathan Strauss, COO Alexandre Williams, CBO Wayne Hampton. Strauss invested $1 million into the company and later raised a seed round of $2.25 million in exchange for a minority share. The company began by collecting unclaimed revenue for EDM and

hip hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hip- ...

artists on

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

. , Create Music Group monetizes approximately 9 billion streams a month. In June 2016, Create Music Group, then named CreateTV, acquired distribution company Label Engine, a company that Williams had previously worked for. The company distributes for clients such as Insomniac Records, YNW Melly and

6ix9ine Daniel Hernandez (born May 8, 1996), known professionally as 6ix9ine (stylized in all caps and pronounced "six nine") and also as Tekashi 6ix9ine or Tekashi69, is an American rapper. His music has been marked by an aggressive style of rapping ...

. The company also acquired Flighthouse, a digital media brand. In 2018, Create Music Group announced the launch of its music publishing division with the signing of 6ix9ine. In 2020, Create Music Group was listed by '' Inc. Magazine'' at the top of their Inc. 5000 Series: California, as one of the fastest growing private companies in the state, and also Inc. 5000, as one of the second fastest growing company in the United States. Following the launch of their publishing division, Create Music Group distributed 6ix9ine's '' Dummy Boy'' album after the release was leaked. They also released " Gooba", 6ix9ine's first single after being released from prison. The label scored its first ''Billboard'' Hot 100 number one with 6ix9ine and

Nicki Minaj Onika Tanya Maraj-Petty (born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian rapper, singer, and songwriter. Regarded as the "Queen of Rap" and one of the most influential rappers of all time, she is noted for her ...

's " Trollz". On March 4, 2025, Create Music Group acquired the discography of Canadian producer and DJ

Deadmau5 Joel Thomas Zimmerman (born January 5, 1981), known professionally as deadmau5 (pronounced "dead-mouse"), is a Canadian electronic music producer and disc jockey, DJ. His musical style mostly includes progressive house and electro house music, ...

and the catalogue of his record label, Mau5trap. Create Music Group acquired Canadian electronic music label Monstercat on May 6th, 2025.

References

External links

Create Music Group website
{{Authority control 2015 establishments in California American independent record labels Record labels established in 2015 Entertainment companies established in 2015 Mass media companies established in 2015 American companies established in 2015 Internet properties established in 2015