Create Music Group is an independent
American
music distribution and
publishing company founded in 2015 by Jonathan Strauss and Alexandre Williams. The company is headquartered in
Los Angeles, California
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
. The company provides music distribution, rights management and music publishing.
History
Create Music Group was founded in 2015 by CEO Jonathan Strauss and COO Alexandre Williams. Strauss invested $1 million into the company and later raised a seed round of $2.25 million in exchange for a minority share.
The company began by collecting unclaimed revenue for
EDM
EDM or E-DM may refer to:
Music
* Electronic dance music
* Early Day Miners, American band
Science and technology
* Electric dipole moment
* Electrical discharge machining
* Electronic distance measurement
*Entry, Descent, and landing demonstrat ...
artists on
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second mo ...
. , Create Music Group monetizes approximately 9 billion streams a month.
In 2016, Create Music Group acquired distribution company Label Engine, a company that Williams had previously worked for. The company distributes for clients such as
Insomniac Records,
SAINT VIXEN,
YNW Melly
Jamell Maurice Demons (born May 1, 1999), known professionally as YNW Melly (initialism for Young Nigga World Melly), is an American rapper and singer. He is best known for his songs " Murder on My Mind", " Mixed Personalities" (featuring Kany ...
and
6ix9ine. The company also acquired Flighthouse, a digital media brand.
In 2018, Create Music Group announced the launch of its music publishing division with the signing of 6ix9ine.
Following the launch of their publishing division, Create Music Group distributed 6ix9ine's ''
Dummy Boy
''Dummy Boy'' (stylized in all caps) is the debut studio album by American rapper 6ix9ine. It was released on November 27, 2018, but was originally scheduled to be released four days earlier. It follows his debut mixtape, ''Day69'', released earli ...
'' album after the release was leaked.
They also released "
Gooba
"Gooba" (stylized in all caps as GOOBA) is a song by American rapper 6ix9ine. It was released on May 8, 2020, 6ix9ine's birthday, as the first single after his prison release on April 2, 2020. It is the lead single from his second studio album, ...
", 6ix9ine's first single after being released from prison. The label scored its first
''Billboard'' Hot 100 number one with 6ix9ine and
Nicki Minaj
Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated Flow (rapping), flow in her rapping, alter e ...
's "
Trollz".
References
{{reflist
External links
Create Music Group website
2015 establishments in California
American independent record labels
Record labels established in 2015