"Crash" is a song by American singer
Usher, recorded for his eighth studio album, ''
Hard II Love
''Hard II Love'' is the eighth studio album by American singer-songwriter Usher. It was released on September 16, 2016, by RCA Records. Recording sessions took place between from 2013 to 2016, including the executive production from Usher, alon ...
''. It was released by
RCA
The RCA Corporation was a major American electronics company, which was founded as the Radio Corporation of America in 1919. It was initially a patent trust owned by General Electric (GE), Westinghouse, AT&T Corporation and United Fruit Comp ...
on June 10, 2016, available for
digital download and
online streaming
Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...
. The audio for the song was also released on his
Vevo
Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...
and
YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
accounts the same day. "Crash" is the follow-up single to "
No Limit
No Limit may refer to:
Music Record labels
*No Limit Records, a record label founded by Master P
* No Limit Forever Records, a record label founded by Romeo Miller, son of Master P
Albums
* ''No Limit'' (Art Pepper album), 1977
* ''No Limit'' ...
", released the day before. Both singles appear on Usher's eighth studio album, ''Hard II Love''. The song was written by Usher, Corey Latif, Lee Stashenko, Carlos St. John (
Saint Jhn
Carlos St. John Phillips (born August 26, 1986), known professionally as Saint Jhn (stylized as SAINt JHN; pronounced "Saint John"), is a Guyanese-American rapper, singer, songwriter, and record producer.
He is best known for the 2019 remix to ...
), while production was handled by Saint JHN and f a l l e n.
Background and release
The song was released as the second single from his album
Hard II Love
''Hard II Love'' is the eighth studio album by American singer-songwriter Usher. It was released on September 16, 2016, by RCA Records. Recording sessions took place between from 2013 to 2016, including the executive production from Usher, alon ...
.
Composition
A writer from
''Jezebel'' wrote the song has a "sub-house
BPM of 104, saying “Crash” sits at the humid intersection of
Kygo
Kyrre Gørvell-Dahll (born 11 September 1991), known professionally as Kygo (), is a Norwegian DJ and music producer. He garnered international attention with his December 2013 remix of the track "I See Fire" by Ed Sheeran and his December 201 ...
-style tropical house and the futuristic adult contemporary (call it nu-AC) tendencies that are creeping through R&B at the moment."
Live performances
Usher performed the song live for the first time as a part of his headlining set at the "
BET
Black Entertainment Television (acronym BET) is an American basic cable channel targeting African-American audiences. It is owned by the CBS Entertainment Group unit of Paramount Global via BET Networks and has offices in New York City, Los A ...
Experience", Which he performed his other new single "
No Limit
No Limit may refer to:
Music Record labels
*No Limit Records, a record label founded by Master P
* No Limit Forever Records, a record label founded by Romeo Miller, son of Master P
Albums
* ''No Limit'' (Art Pepper album), 1977
* ''No Limit'' ...
" and other old hits including "
Yeah!", "
U Don't Have to Call
"U Don't Have to Call" is a song by American singer Usher. It was written by Pharrell Williams and produced by the Neptunes for Usher's third studio album, ''8701'' (2001). The song was released as the third US single from the album and the fifth ...
", "
Love in This Club", and "
OMG". On July 28, 2016, Usher performed "Crash" for the first time on television on ''
The Tonight Show Starring Jimmy Fallon
''The Tonight Show Starring Jimmy Fallon'' is an American late-night talk show hosted by Jimmy Fallon that airs on NBC. The show premiered on February 17, 2014, and is produced by Broadway Video and Universal Television. It is the seventh incar ...
''. In September he will also perform the song as a part of his set at the
iHeartRadio Music Festival
The iHeartRadio Music Festival is a two-day music concert festival held every year in September since 2011 by iHeartRadio along the Las Vegas Strip in Las Vegas, Nevada, United States.
From 2011 to 2015, the festival was held at the MGM Grand ...
2016.
Critical reception
"Crash" received comparisons to his
2012 Grammy Award-winning single "
Climax
Climax may refer to:
Language arts
* Climax (narrative), the point of highest tension in a narrative work
* Climax (rhetoric), a figure of speech that lists items in order of importance
Biology
* Climax community, a biological community th ...
". Joe Lynch of
''Billboard'' called it "post-"Climax", saying "Ush, melding his masterful R&B vocal stylings with the kind of subdued, moody electronics taking over airwaves thanks to
Diplo
Thomas Wesley Pentz (born November 10, 1978), known professionally as Diplo, is an American DJ and music producer. He is the co-creator and lead member of the electronic dancehall music project Major Lazer, a member of the supergroup LSD with ...
". Christina Lee from
''Idolator'' wrote that "Like with “Climax,” this R&B vet makes such vocal prowess — and vulnerability — seem easy." Dennis Edward from
''Young Herald'' described the song as a "pulsating banger that does exactly what Climax did hitting us with killer verses and then demure choruses." A writer from
''Jezebel'' wrote that in the song, "Spotlit is his gorgeous falsetto much as it was in “Climax,” with which “Crash” shares a sort of spot-the-hook sensibility—it seems to build from one pre-chorus to the next, teetering on the brink of a hook until you realize the whole damn thing is a hook." Sasha Geffen of ''
MTV
MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
'' praised his vocal ability, saying it "soars to the very top of his vocal range, offering a beautiful falsetto chorus against lightweight, delicate production.
Music video
On June 17, 2016, Raymond uploaded the music video for "Crash" on his
YouTube
YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
and
Vevo
Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...
account. The music video was directed by Christopher Sims. The video begins with Usher dressed all in black laying against a black background. In the video Usher performs an interpretive dance to the lyrics in both solo and in scenes accompanied by two male dancers. Through the video he is singing to a woman, portrayed by model Leslie Allen, in larger-than-life representation that is haunting his thoughts.
Cover art
The single cover art is a sculpture of Usher that was done by
Daniel Arsham
Daniel Arsham (born 1980) is an American artist. He lives and works in New York City.
Early life and education
Born in Cleveland, Ohio and raised in Miami, Florida, Arsham was 12 when Hurricane Andrew destroyed his childhood home. This trau ...
, which he had to stand still for 4 hours for him to complete. The photo was taken by James Law.
Credits and personnel
Credits adapted from
Tidal
Tidal is the adjectival form of tide.
Tidal may also refer to:
* ''Tidal'' (album), a 1996 album by Fiona Apple
* Tidal (king), a king involved in the Battle of the Vale of Siddim
* TidalCycles, a live coding environment for music
* Tidal (servic ...
.
*Usher – lead vocals, composer, lyricist
*Jaycen Joshua – mixing engineer
*Carlos St. John – composer, lyricist, producer
*f a l l e n – producer
*Lee Stashenko – composer, lyricist, producer
Charts
Weekly charts
Year-end charts
Certifications
References
{{authority control
Usher (musician) songs
Songs written by Usher (musician)
2016 songs
RCA Records singles