Cran-apple juice (trademark registered as Cranapple) is a blend of

cranberry juice Cranberry juice is the liquid juice of the cranberry, typically manufactured to contain sugar, water, and other fruit juices. Cranberry – a fruit native to North America – is recognized for its bright red color, tart taste, and versat ...

and

apple juice Apple juice is a fruit juice made by the maceration and pressing of an apple. The resulting expelled juice may be further treated by enzymatic and centrifugal clarification to remove the starch and pectin, which holds fine particulate in suspe ...

marketed by the Ocean Spray cooperative, styled as Cran•Apple. The juice blend is marketed as combining the tartness of cranberry with the sweetness of the apple. Until 1963, when the product was first developed, cranberries were sold in the form of cranberry juice and cranberry sauce primarily around Thanksgiving and Christmas time. The Cranapple blend helped turn the cranberry into a year-round product. Cranapple started a trend and was followed by other juice blends. Marketing executive

Edward Gelsthorpe Edward Gelsthorpe (June 14, 1921 – September 12, 2009) was an American marketing executive. He used his creative skills to build markets for new products such as Ban roll-on deodorant at Bristol-Myers, Cran-Apple juice for the Ocean Spray ...

was hired by the company in 1963, having worked in the marketing and product development areas at

Bristol-Myers The Bristol Myers Squibb Company (BMS) is an American multinational pharmaceutical company. Headquartered in New York City, BMS is one of the world's largest pharmaceutical companies and consistently ranks on the ''Fortune'' 500 list of the lar ...

. Gelsthorpe's focus was to expand the company's product base, recognizing that there was no way to convince people to "eat cranberry sauce every time you have chicken", no matter how much money was spent on advertising. The company was struggling with a seasonal product and had been hit by consumer fears after a 1959 government warning that chemicals sprayed on the cranberries could cause cancer. Working together with food editor Sylvia Schur of Creative Food Services, he oversaw the development of the Cran-Apple blend that would balance the tart and sweet tastes of the respective juices. The product was successful and gave Ocean Spray a product that could be sold year round. Throughout his career, Gelsthorpe would carry the nickname "Cranapple Ed".Marquard, Bryan
"Edward Gelsthorpe; helped boost Ocean Spray"
''

The Boston Globe ''The Boston Globe'' is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print and digital subscribers. ''The Boston Glob ...

'', September 20, 2009. Accessed September 29, 2009.

References

{{DEFAULTSORT:Cran-Apple Juice Juice brands Apple drinks Cranberries