Craig S. Fleisher is a scholar,

advisor An adviser or advisor is normally a person with more and deeper knowledge in a specific area and usually also includes persons with cross-functional and multidisciplinary expertise. An adviser's role is that of a mentor or guide and differs catego ...

and

author In legal discourse, an author is the creator of an original work that has been published, whether that work exists in written, graphic, visual, or recorded form. The act of creating such a work is referred to as authorship. Therefore, a sculpt ...

who has written or edited several books on public affairs, business, and competitive intelligence and

analysis Analysis (: analyses) is the process of breaking a complex topic or substance into smaller parts in order to gain a better understanding of it. The technique has been applied in the study of mathematics and logic since before Aristotle (38 ...

. Before becoming

Dean Dean may refer to: People * Dean (given name) * Dean (surname), a surname of Anglo-Saxon English origin * Dean (South Korean singer), a stage name for singer Kwon Hyuk * Dean Delannoit, a Belgian singer most known by the mononym Dean * Dean Sw ...

of the Business School at the

College of Coastal Georgia The College of Coastal Georgia (Coastal Georgia) is a public college in Brunswick, Georgia, United States. It was established in 1961 and opened in 1964, making it one of Georgia's newest state colleges. The college transitioned from a communit ...

, he was awarded two endowed research chair positions while a Professor of Business (Strategy & Environment) at the Odette School of Business,

University of Windsor The University of Windsor (UWindsor, U of W, or UWin) is a public university, public research university in Windsor, Ontario, Canada. It is Canada's southernmost university. It has approximately 17,500 students. The university was incorporated by ...

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, Canada. His research addresses the areas of business and

competitive intelligence Competitive intelligence (CI) is the process and forward-looking practices used in producing knowledge about the competitive environment to improve organizational performance. Competitive intelligence involves systematically collecting and anal ...

, corporate public affairs (government relations and

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), and performance management and measurement. Since 2011 Dr. Fleisher has served as the Chief Learning Officer of Aurora WDC, a 20+ year old professional services firm (PSF) headquartered in

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, USA.

Background, education and academic career

Fleisher received his PhD in business from the Katz Graduate School of Business,

University of Pittsburgh The University of Pittsburgh (Pitt) is a Commonwealth System of Higher Education, state-related research university in Pittsburgh, Pennsylvania, United States. The university is composed of seventeen undergraduate and graduate schools and colle ...

, his MBA in human resource management and marketing from the

Owen Graduate School of Management The Vanderbilt University Owen Graduate School of Management is the graduate business school of Vanderbilt University in Nashville, Tennessee, United States. Founded in 1969, Owen offers six degrees: a standard 2-year Master of Business Administr ...

, Vanderbilt University, and BSBA in finance, insurance and real estate from the

University of Florida The University of Florida (Florida or UF) is a public university, public land-grant university, land-grant research university in Gainesville, Florida, United States. It is a senior member of the State University System of Florida and a preem ...

. In the past, he held positions in mortgage banking management,

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, and management consulting. His first academic appointment was at

University of Calgary {{Infobox university , name = University of Calgary , image = University of Calgary coat of arms without motto scroll.svg , image_size = 150px , caption = Coat of arms , former ...

as associate professor in policy and environment. He maintained various professorial and program leadership roles at the School of Business and Economics at

Wilfrid Laurier University Wilfrid Laurier University (commonly referred to as WLU or simply Laurier) is a Public university, public university in Ontario, Canada, with campuses in Waterloo, Ontario, Waterloo, Brantford, Ontario, Brantford and Milton, Ontario, Milton. The ...

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, and was at the

as the endowed chair. He has held decanal positions at the

University of New Brunswick The University of New Brunswick (UNB) is a public university with two primary campuses in Fredericton and Saint John, New Brunswick. It is the oldest English language, English-language university in Canada, and among the oldest public universiti ...

. He serves as an adjunct professor in business information management at

Tampere University of Technology Tampere University of Technology (TUT) () was Finland's second-largest university in engineering sciences. The university was located in Hervanta, a suburb of Tampere, Finland, Tampere. It was merged with the University of Tampere to create the ...

(Finland), adjunct professor at the

Wisconsin School of Business Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...

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in Madison, member of the graduate faculty for the Executive MScom at the

Università della Svizzera italiana The (USI, ''University of Italian-speaking Switzerland''), sometimes referred to as the University of Lugano in English-speaking contexts, is a public Swiss university established in 1995, with campuses in Lugano, Mendrisio and Bellinzona (Canto ...

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, has also served as a visiting professor or scholar at the

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(

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(Leicester, UK),

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and

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(Hamilton, New Zealand), among others. He was named the Meritorious award and Fellow of the Society of Competitive Intelligence Professionals (Alexandria, Virginia, USA); the only Canadian winner. His teaching earned him the title as one of Canada's top MBA professors by '' Canadian Business Magazine'' in 2006.

Research and writing

Fleisher's academic research primarily focuses on two distinct areas of business activity, business and competitive intelligence, and corporate public affairs. Fleisher's dissertation was in the area of measuring public affairs performance, and his research on public affairs benchmarking, performance measurement, and management is among the most cited according to

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in this field. His two books on these topics, published in 1995 and 1998 by the Public Affairs Council were recognized as the Council's best-sellers at the time. His other major contributions in the field of corporate and public affairs are the two scholarly handbooks "The SAGE Handbook of International Corporate and Public Affairs" in 2017 and the ''Handbook of Public Affairs'' ( Sage, 2005) with his colleague Dr. Phil Harris from

University of Chester The University of Chester is a public university located in Chester, England. The university originated as the first purpose-built teacher training college in the UK. As a university, it now occupies five campuses, campus sites in and around Ch ...

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. Since 2000, Fleisher is known for his work in the area of business insights and

, particularly in pushing for the professionalization of the field. He published 3 edited volumes with his

Marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

professorial colleague David Blenkhorn, those being ''Managing Frontiers in Competitive Intelligence'' in 2001 (Quorum Books, an imprint of the

Greenwood Publishing Group Greenwood Publishing Group, Inc. (GPG) was an educational and academic publisher (middle school through university level) which was part of ABC-Clio. Since 2021, ABC-Clio and its suite of imprints, including GPG, are collectively imprints of ...

), ''Controversies in Competitive Intelligence'' published in 2003 and ''Global Business and Competitive Intelligence'' in 2005 by Praeger Publishers.

Other professional experience

In addition to his work in academia, Fleisher served as President of the

Board of Directors A board of directors is a governing body that supervises the activities of a business, a nonprofit organization, or a government agency. The powers, duties, and responsibilities of a board of directors are determined by government regulatio ...

of the Society of Competitive Intelligence Professionals (

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, USA), inaugural chair of the Competitive Intelligence Foundation (Washington, DC) - an organization that he also founded and helped launch with then-SCIP Executive Director Alexander Graham, President of the Canadian Council for Public Affairs Advancement, Editor of the ''Journal of Competitive Intelligence and Management'', Associate Editor of the ''Journal of Public Affairs'' published by

John Wiley & Sons John Wiley & Sons, Inc., commonly known as Wiley (), is an American Multinational corporation, multinational Publishing, publishing company that focuses on academic publishing and instructional materials. The company was founded in 1807 and pr ...

, and on the editorial boards of the ''International Journal of Technology Intelligence and Planning'' (Inderscience Publishers), ''Asia Pacific Public Relations Journal'', ''South African Journal of Information Management'', ''Competitive Intelligence Review'', ''Public Affairs'', and SCIP Online. He is also a long-time contributor to the Academy of Management's Social Issues in Management division, a founding member of the International Association of Business and Society, a life member of the

International Association of Business Communicators The International Association of Business Communicators (IABC) is a non-profit. It is a professional association for communications professionals. It was formed in 1970 when the American Association of Industrial Editors re-merged with the Intern ...

, and a 2007 Canadian award-winning faculty advisor for the

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.(www.uwindsor.ca/business)

Partial bibliography

Fleisher is the author of more than ten books and more than one hundred peer-reviewed academic articles in various journals or academic serials. The following bibliography lists a few of his recent publications: *Harris, Phil and Craig S. Fleisher (2017). ''The SAGE Handbook of International Corporate and Public Affairs'', London: SAGE. *Bensoussan, Babette, and Craig S. Fleisher (2013; 2007). ''Analysis without Paralysis: 2nd Edition'', London: FT Press. *Bensoussan, Babette, and Craig S. Fleisher (2009). ''Financial Times Guides: Analysis for Managers - Effective Planning Tools and Techniques'', London: FT Press. *Fleisher, Craig S., and Babette E. Bensoussan, (2015 2nd Ed; 2007). ''Business and Competitive Analysis: Effective Application of New and Classic Methods'', London: FT Press. *Harris, Phil, and Craig S. Fleisher (2005). ''Handbook of Public Affairs'', London: SAGE. *Blenkhorn, David, and Craig S. Fleisher (2005). ''Competitive Intelligence and Global Business'', Westport, CT: Praeger Publishers. *Fleisher, Craig S., and Babette E. Bensoussan, (2003). ''Strategic and Competitive Analysis: Methods and Approaches to Analyzing Business Competition'' (also translations published in Chinese, Japanese, Korean, Russian, and an international edition), Upper Saddle River, NJ:

Prentice Hall Prentice Hall was a major American publishing#Textbook_publishing, educational publisher. It published print and digital content for the 6–12 and higher-education market. It was an independent company throughout the bulk of the twentieth cen ...

. *Fleisher, Craig S. (1997). ''Assessing, Managing and Maximizing Public Affairs Performance'', Washington, DC: Public Affairs Council. *Fleisher, Craig S. (1995). ''Public Affairs Benchmarking'', Washington, DC: Public Affairs Council. *Allen, Geoff. ''Journal of Public Affairs'', 2006, 6(3/4). *Book News Inc. (2007). Portland Oregon. *Blenkhorn, D. and C. S. Fleisher. ''Competitive Intelligence and Global Business''. Westport, CT: Praeger, 2005. *Dishman, P., Fleisher, C. S., and V. Knip. "Chronological and Categorized Bibliography of Key Competitive Intelligence Scholarship: Part 1 (1997–2003)", ''Journal of Competitive Intelligence and Management'', 1(1), 16-78. *Fleisher, Craig S., Wright, Sheil

and R. Tindale. "Bibliography and Assessment of Key Competitive Intelligence Scholarship: Part 4 (2003-2006)", ''Journal of Competitive Intelligence and Management'', 2007, 4(1), 32-92. *Fleisher, Craig S. and Babette E. Bensoussan. ''Business and Competitive Analysis: Effective Application of New and Classic Methods'', FT Press, 2007. *Fleisher, C. S. (2003). "Competitive Intelligence Education: Competencies, Sources and Trends," ''Information Management Journal'', March/April, 56-62. *Fleisher, Craig S. (2003). "Should the Field be Called 'Competitive Intelligence?' pp. 56–69 in Fleisher, Craig S., and David Blenkhorn ds. ''Controversies in Competitive Intelligence: The Enduring Issues''. Westport, CT: Praeger, 2003. *Fleisher, Craig S., Knip, Victor, and P. Dishman. "Bibliography and Assessment of Key Competitive Intelligence Scholarship: Part 2 (1990–1996), ''Journal of Competitive Intelligence and Management'', 2003, 1(2), 11-86. *Fleisher, Craig S., and Babette E. Bensoussan. ''Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition''. Prentice Hall, Upper Saddle River, 2003. *Fleisher, Craig S., and David Blenkhorn. ''Managing Frontiers in Competitive Intelligence''. Westport, CT: Quorum, 2001. *Knip, Victor, P. Dishman, and C. S. Fleisher. "Bibliography and Assessment of Key Competitive Intelligence Scholarship: Part 3 (The Earliest Writings-1989)", ''Journal of Competitive Intelligence and Management'', 2003, 1(3), 10-79.

References

{{DEFAULTSORT:Fleisher, Craig Living people Canadian businesspeople Canadian expatriates in Switzerland Business intelligence Market researchers Academic staff of the Università della Svizzera italiana Year of birth missing (living people)