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Cows is a Canadian
ice cream Ice cream is a sweetened frozen food typically eaten as a snack or dessert. It may be made from milk or cream and is flavoured with a sweetener, either sugar or an alternative, and a spice, such as cocoa or vanilla, or with fruit such as str ...
manufacturer and chain of
ice cream parlors Ice cream parlors (American English) or ice cream parlours (British English) are places that sell ice cream, gelato, sorbet, and/or frozen yogurt to consumers. Ice cream is typically sold as regular ice cream (also called hard-packed or hard s ...
based in
Charlottetown Charlottetown is the capital and largest city of the Canadian province of Prince Edward Island, and the county seat of Queens County. Named after Queen Charlotte, Charlottetown was an unincorporated town until it was incorporated as a city in ...
,
Prince Edward Island Prince Edward Island (PEI; ) is one of the thirteen Provinces and territories of Canada, provinces and territories of Canada. It is the smallest province in terms of land area and population, but the most densely populated. The island has seve ...
. Cows was founded in
Cavendish, Prince Edward Island Cavendish is an unincorporated rural community in the township of Lot 23, Queens County, Prince Edward Island, Canada. The community's primary industries are tourism and agriculture supporting a very small year-round population. Cavendish is t ...
in 1983, and has since expanded into
cheddar cheese Cheddar cheese (or simply cheddar) is a natural cheese that is relatively hard, off-white (or orange if colourings such as annatto are added), and sometimes sharp-tasting. Cheddar originates from the English village of Cheddar in Somerset. Ched ...
, and cow-themed merchandise. Cows was named "Canada's best ice cream" in a survey of readers of ''
Reader's Digest ''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wi ...
'' and named one of the world's top 10 places to get ice cream by
Tauck World Discovery Tauck () is an operator of guided tours and cruises. The company is owned and operated by the Tauck family and is based in Wilton, Connecticut. Tauck offers more than 150 guided land journeys, small-ship ocean cruises, European river cruises, ...
.


History

The first Cows opened in
Cavendish, Prince Edward Island Cavendish is an unincorporated rural community in the township of Lot 23, Queens County, Prince Edward Island, Canada. The community's primary industries are tourism and agriculture supporting a very small year-round population. Cavendish is t ...
in 1983. In 2006, Cows began producing cheese, including their principal product, Avonlea Clothbound Cheddar. Cows was voted as "Canada's best ice cream" in a
Reader's Digest ''Reader's Digest'' is an American general-interest family magazine, published ten times a year. Formerly based in Chappaqua, New York, it is now headquartered in midtown Manhattan. The magazine was founded in 1922 by DeWitt Wallace and his wi ...
opinion poll, and in 2008 was listed as number 1 in the "World's Top Ten Places for Ice Cream" by Tauck World Discovery. Cows has 13 stores located across Canada (Prince Edward Island, Nova Scotia, British Columbia, Alberta, Québec and Ontario). The original "Cows T-shirt" design was created by a PEI graphic artist Marc Gallant in 1987. He went on creating several "whimsical cow themed designs" for 7 years until his death in 1994. Shortly after, Cows President Scott Linkletter hired Graphic Designer Shawn Mader to continue the line. From 1994 to present day, Shawn has created over 150 unique Cow designs, adorning everything from the Cows classic 100% cotton T-shirt to calendars, mugs, pens, etc. In 2007 Cows announced that they would be building a new corporate office in Charlottetown, paid for by a loan from the
government of Prince Edward Island The Government of Prince Edward Island refers to the provincial government of the province of Prince Edward Island. Its powers and structure are set out in the Constitution Act, 1867. In modern Canadian use, the term "government" referred broadly ...
. The new Cows facility would be modeled after the Vermont-based
Ben & Jerry's Ben & Jerry's Homemade Holdings Inc., trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. Founded in 1978 in Burlington, Vermont, the company went from a single ice cream p ...
headquarters, and would serve as both a centralized production facility for all Cows ice cream and shirts. The new headquarters will also act as a tourist attraction where visitors can watch the ice cream and clothing being produced. In 2008 the plan for the facility had grown to integrating a production area for cheese.


Products


Cheese

In 2006 Cows expanded their brand to include cheddar cheese. The expansion came after Cows owner Scott Linkletter took a trip to the
Orkney Islands Orkney (; sco, Orkney; on, Orkneyjar; nrn, Orknøjar), also known as the Orkney Islands, is an archipelago in the Northern Isles of Scotland, situated off the north coast of the island of Great Britain. Orkney is 10 miles (16 km) north ...
in Northern
Scotland Scotland (, ) is a country that is part of the United Kingdom. Covering the northern third of the island of Great Britain, mainland Scotland has a border with England to the southeast and is otherwise surrounded by the Atlantic Ocean to the ...
. Linkletter was taken by the local cheese and partnered with a local cheese maker who would give him the recipe which would in turn be the foundation for Cows "signature cheese", Avonlea Clothbound Cheddar. While developing the recipe for Avonlea Clothbound Cheddar, Linkletter and Prince Edward Island cheese maker Armand Bernard created a second cheese, PEI Cheddar. The company makes Avonlea Clothbound Cheddar in
wheels A wheel is a circular component that is intended to rotate on an axle bearing. The wheel is one of the key components of the wheel and axle which is one of the six simple machines. Wheels, in conjunction with axles, allow heavy objects to be ...
, and ages it for 12 months. Avonlea Clothbound Cheddar gets the "clothbound" name from the "traditional cheddar-making technique", of wrapping it in cheese cloth, a method that originated in
Somerset ( en, All The People of Somerset) , locator_map = , coordinates = , region = South West England , established_date = Ancient , established_by = , preceded_by = , origin = , lord_lieutenant_office =Lord Lieutenant of Somerset , lord_ ...
, England (the town of
Cheddar Cheddar most often refers to either: *Cheddar cheese *Cheddar, Somerset, the village after which Cheddar cheese is named Cheddar may also refer to: Places * Cheddar, Ontario, Canada * Cheddar Yeo, a river which flows through Cheddar Gorge and th ...
, where Cheddar cheese gets its name from is in the county of Somerset). The name Avonlea comes from link between Prince Edward Island and
Anne of Green Gables ''Anne of Green Gables'' is a 1908 novel by Canadian author Lucy Maud Montgomery (published as L. M. Montgomery). Written for all ages, it has been considered a classic children's novel since the mid-20th century. Set in the late 19th century, t ...
. Avonlea Clothbound Cheddar won its category's second prize at the 2008 Chicago conference of the American Cheese Society.


Ice cream

Cows produce over 32 varieties of ice cream, with flavors such as "Gooey Mooey" and "Wowie Cowie".


See also

*
List of Canadian restaurant chains Although many of the largest restaurant chains in Canada are United States, US-based (McDonald's and Yum Brands among others), some Canadian-based (owned and operated from Canada) restaurant chains are growing and have expanded into other markets ...


References


External links


Official website
{{Authority control Ice cream parlors Companies based in Charlottetown Restaurants established in 1983 1983 establishments in Prince Edward Island Ice cream brands Cuisine of Prince Edward Island Dairy products companies of Canada