CoveritLive is a

social media Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social medi ...

platform that lets brands, media companies, individuals and small organizations share real, virtual and hybrid events online. CoveritLive can provide a "second screen" experience for televised events, or it can serve as the primary coverage of a sports, news or entertainment event. It can also provide live social streams and social walls. It was founded by Keith McSpurren who also co-founded Salesdriver.com with Joel Silver. CoveritLive ceased its service offering effective December 31, 2018.

Company history

In January 2009, CoveritLive secured $1 million in a first round of funding (from seed investor Flagstone Capital and private investor Paul Kedrosky). In August 2009, California-based

Demand Media Leaf Group, formerly Demand Media Inc, is an American content company that operates online brands including eHow, livestrong.com, and marketplace brands Saatchi Art and Society6. The company also provides social media platforms to existing l ...

made a strategic investment and acquired a minority stake in CoveritLive; Demand Media said it would offer services to customers of its

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enterprise

platform, which include Sky News,

NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...

USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgi ...

and the NFL. In February 2011, CoveritLive was acquired by Demand Media for an undisclosed sum. CoveritLive has been used to cover events including the May 2010 UK General Election, the NFL Draft,

American Idol ''American Idol'' is an American singing competition television series created by Simon Fuller, produced by Fremantle North America and 19 Entertainment, and distributed by Fremantle North America. It aired on Fox from June 11, 2002, to Ap ...

, the

Tour de France The Tour de France () is an annual men's multiple-stage bicycle race primarily held in France, while also occasionally passing through nearby countries. Like the other Grand Tours (the Giro d'Italia and the Vuelta a España), it consists ...

and other cycling events (via ''Velo News'') and the

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(during which it claimed 146 million page views in 30 days). The service crashed temporarily during 27 January 2010 due to a massive surge of interest in journalists' feeds using CoverItLive to report Steve Jobs' keynote at

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus ''Malus''. The tree originated in Central Asia, where its wild ancestor, ' ...

's launch of its

iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating ...

device. Online publications using CoveritLive for this event included ''MacWorld'' and ''MacNN''.Needleman, Rafe (9 February 2010), ''CNetNews.com'', How CoverItLive failed users during iPad unveiling - http://www.zdnetasia.com/how-coveritlive-failed-users-during-ipad-unveiling-62061062.htm CoverItLive VP/GM Ben Schneider said in December 2013 that over 50 million unique visitors attend CoverItLive experiences per month averaging over 40 minutes per-visit. Brands and media companies that use CoverItLive include Bild, Frito Lay, Gannett, LeMonde, Marvel, the NBA, the NFL, People, SiriusXM, SONOS, Weather Channel, WWE and Yahoo!. CoveritLive has powered coverage of events including the

2014 Crimean crisis In February and March 2014, Russia invaded and subsequently annexed the Crimean Peninsula from Ukraine. This event took place in the aftermath of the Revolution of Dignity and is part of the wider Russo-Ukrainian War. The events in Kyiv ...

, the NFL Draft, and the Academy Awards.

Service features

CoveritLive offers several experience formats including Live Content Walls,LiveContentWalls
/ref> Live Scoreboards, Live Blogs, Live Chat, Second Screen and Live Q&A. Back-end management and curation allow Question and Comment Moderation; Twitter, Instagram, Facebook and YouTube content filtration and integration, Media Libraries, Quick Polls, Video, and Native Images. The platform includes Panelist/Producer Tools, Custom Templates & Branding and Real-Time Analytics. CoveritLive Premium includes all Basic version features plus enterprise administrative tools and custom skinning.

References

External links

CoveritLive.com
{{Demand Media Social media companies of the United States