Countdown Revolution

''Countdown'' was a weekly Australian music television program that was broadcast by the Australian Broadcasting Corporation from 8 November 1974 until 19 July 1987. It was created by Executive Producer Michael Shrimpton, producer/director Robbie Weekes and record producer and music journalist Ian "Molly" Meldrum. Countdown was produced at the studios of the ABC in the Melbourne suburb of Ripponlea. It was screened Sunday night from 6:00pm to 7:00.

''Countdown'' was the most popular music program in Australian TV history. It was broadcast nationwide on Australia's government-owned broadcaster, the ABC, and commanded a huge and loyal audience. It soon exerted a strong influence on radio programmers because of its audience and the amount of Australian content it featured. The first half-hour episode went to air at 6.30pm on Friday, 8 November 1974, but for most of the time it was on air, it also gained double exposure throughout the country by screening a new episode each Sunday evening, and then repeating it the following Saturday evening. The majority of performances on the show were lip synched.

Molly Meldrum, the program's talent co-ordinator, began appearing on-air in 1975, presenting the "Humdrum" music news segment and conducting interviews. Meldrum soon became the "face" of ''Countdown''. He appeared regularly on-air until 1986. Another attraction to the program was the local and international acts who would host an episode - usually performing as well. During the show, Meldrum would interview them (while co-hosting) or have a chat with them before the show went out with the number 1 single of the week. In October 2014, Meldrum published his autobiography, "The Never, Um, Ever Ending Story".

Cultural influence

Teen-oriented pop music still enjoyed strong popularity during the 1970s, although much of it was sourced from overseas, and the proportion of Australian acts in the charts had hit an all-time low by 1973. That trend began to change around 1975, and many credit that largely to the advent of ''Countdown''. Much of the show's influence derived from its timeslot (Sundays at 6pm) and the fact that each week's show was repeated the following Saturday at 5pm; the series also undoubtedly benefitted hugely from the long-delayed introduction of PAL colour television system in Australia, which was introduced four months after ''Countdown'' premiered. Because of this, ''Countdown'' was also one of the first Australian TV series to be made entirely in colour.

Although it is not widely recognised, ''Countdown'' also had a strong international influence, because it was one of the first TV shows in the world to promote the regular use of the music video as a major part of its programming. Because of its receptivity to music videos (something of a necessity because of the comparative rarity of tours by overseas acts) ''Countdown'' proved to be instrumental in the worldwide success of a number of important overseas acts of the period. Madonna achieved her first hit single in April 1984 when "Holiday" was screened on ''Countdown''. Subsequently, " Burning Up" reached the top twenty following repeated showings of the video clip on the show; this second song was not a hit in other countries. Other international artists including Blondie, ABBA, John Mellencamp, Meat Loaf, Boz Scaggs and Cyndi Lauper achieved their first hits in Australia, thanks to their video clips being aired on ''Countdown'', and this in turn led to their records being picked up and becoming hits in America and/or Europe.

Many international acts who would otherwise have gone largely unheard on Australian commercial radio, gained important exposure in Australia on ''Countdown'' through their music videos; the list includes many UK " new wave" acts, such as Duran Duran, XTC, The Beat, Elvis Costello, The Specials, Lene Lovich, Joe Jackson, and The Cure, and US acts such as The Ramones and The Cars.

Above all, ''Countdown'' was crucial to the success of many leading Australian acts, including John Farnham, AC/DC, Olivia Newton-John, INXS, Dragon, Hush, Kylie Minogue, I'm Talking, John Paul Young, Sherbet, Skyhooks, Ted Mulry Gang, Jimmy and the Boys, Marcia Hines, Mark Holden, The Angels, Mondo Rock, Men at Work, Icehouse, Australian Crawl and Mental As Anything.

The program dominated Australian popular music well into the 1980s. The popularity of ''Countdown'' started to lose momentum by the mid-1980s. Music videos were often shown, rather than the artists performing live in the studio. It was cheaper to produce with videos and this led to ''Countdown'' having no significant difference from any other music video program shown on TV during this time.

The final episode of ''Countdown'' aired on 19 July 1987. Meldrum co-hosted with, and interviewed, Carol Hitchcock and Jim Keays. It was followed by the last ''Countdown'' Awards ceremony. It was a sad night for many, yet a celebration of musical achievements in '86/'87. Meldrum made his appearance at the end of the show wearing his well-known Stetson hat. Meldrum saluted the music industry and fans and then bared his shaved head to the audience. It was well known that his shaved head was a statement to artists like Midnight Oil, who during their career and being one of Australia's favourite bands, never appeared on the show because they often regarded ''Countdown'' as too industry/hit driven and appealed only to a young teenage audience.

In March 2007, pay television channel Foxtel, and its regional affiliate Austar, began screening hundreds of studio performances from the ''Countdown'' era. Themed ''Countdown'' specials have become very popular and lost performances by John Farnham, drag queen Divine, a-ha, Pseudo Echo and the Countdown Dancers performing the Flashdance medley highlight the great music of the period.

Prince Charles interview

A well known segment of the show's run is an atypical studio interview Meldrum conducted with Prince Charles. Meldrum was extremely nervous about interviewing the prince and botched a great many takes during the interview by flubbing his lines and even committing several royal protocol blunders. Members of his production crew gave him constant encouragement between takes and eventually Prince Charles politely asked Meldrum if he could get a teleprompter to assist him with the interview, to which Meldrum replied that there was not one available.

The interview, or rather, the numerous botched takes from it, has become a staple of blooper shows in Australia. Meldrum has since said of the interview, "It's not a regret, but I definitely stuffed that up."

Wiped episodes

A large number of master videotapes recorded between 1974 and 1978 were later erased and recycled during a management-initiated "economy drive" at the ABC, an action which Meldrum later criticised and said was "unforgivable". Given the costs at the time of recording on videotape, most tapes were wiped and re-used. At least 100 episodes in total were erased from this period of the show's history.

In the book ''Glad All Over''The Countdown Years 1974-1987 Glad All Over by Peter Wilmouth, Penguin Books

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