The Insights Association, formed by the merger of the Council of American Survey Research Organizations (CASRO) and the
Marketing Research Association
The Marketing Research Association (MRA) was a 501(c)(6) non-profit, membership trade association, incorporated in New York state. Members were companies that specialized in, or had departments that specialized in, market research, consumer opi ...
(MRA) in January 2017, with more than 325 member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the global research industry. IA's members annually reaffirm their adherence to the IA Code of Standards and Ethics for Marketing Research and Data Analytics,
a code of business and professional standards.
See also
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American Association for Public Opinion Research
The American Association for Public Opinion Research (AAPOR) is a professional organization of more than 2,000 public opinion and survey research professionals in the United States and from around the world, with members from academia, media, gover ...
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European Society for Opinion and Marketing Research
ESOMAR is a membership organization for market, social, and opinion researchers that was founded in 1947. The name ESOMAR is an abbreviation of their original name, the European Society for Opinion and Marketing Research, which reflects the orig ...
References
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Professional associations based in the United States
Trade associations based in the United States