CoppaFeel! is a

breast cancer Breast cancer is cancer that develops from breast tissue. Signs of breast cancer may include a lump in the breast, a change in breast shape, dimpling of the skin, milk rejection, fluid coming from the nipple, a newly inverted nipple, or a re ...

awareness charity, based in

London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...

.IOL Lifestyle, 'I never ask how long I've got'
Retrieved May 11, 2013 The charity focuses on promoting early detection of breast cancer, by encouraging women under 30 to regularly check their

breasts The breast is one of two prominences located on the upper ventral region of a primate's torso. Both females and males develop breasts from the same embryological tissues. In females, it serves as the mammary gland, which produces and secret ...

.Campaign, Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad
Retrieved May 11, 2013 CoppaFeel! is a charity partner of ''Cosmopolitan'' magazine.Cosmopolitan, CoppaFeel!
, Retrieved May 11, 2013

History

CoppaFeel! was founded in 2009 by twin sisters Kristin and Maren Hallenga, after Kristin was diagnosed with breast cancer at the age of 23.BBC Radio One Newsbeat, Fearne Cotton meets Coppafeel founder Kris Hallenga
Retrieved - 11 May 2013 Because of a late diagnosis,

Kristin Hallenga Kristin Hallenga (born 11 November 1985) is a Sun columnist and founder of breast cancer awareness charity CoppaFeel!. She received public attention after being profiled in Kris: Dying to Live, a documentary that covered her experience when she ha ...

lives with stage four breast cancer. Despite Hallenga's having a family history of cancer, doctors originally dismissed a tumor on Kristin's breast as “hormonal”. Driven by the difficult experience, Kristin and Maren, devoted themselves to educating young women about the dangers of late diagnosis, and launched CoppaFeel! at

Beach Break Live Pembrey Country Park is a country park on the coast of South Wales, located near the village of Pembrey, Carmarthenshire, and the town of Llanelli. Pembrey Country Park consists of some of parkland. Its southern edge is formed by the long Cefn ...

in 2009.The Independent, 'I never ask my doctor how long I've got'
Retrieved - May 11, 2013

Mission and values

"I want everyone to know that cancer doesn’t conform to the over-40s rule we try to impose on it; and that getting to know your boobs from a young age, and making checking them regularly a habit of a lifetime you could save your life one day." -

.Metro, Angel of the North Bobbs Hijacked by CoppaFeel! Cancer Charity
Retrieved - May 11, 2013 "...to live in a world where all breast cancers are diagnosed at the earliest stage possible, at which treatments are more effective and survival rates are higher." - CoppaFeel!'s vision statement.CoppaFeel!'s Official Website, 'Our Charity and Vision'
Retrieved - May 14, 2013 Much of their awareness campaigns are based on the principle that the more that an individual is aware of their own breasts, the more likely they are to spot a change – should one occur.PR Week, Mathew Horne Tells Cinema Goers to CoppaFeel! in Breast Cancer Awareness Ad
Retrieved - May 11, 2013 Most of their awareness work is carried out at universities, music festivals, schools and work places and via national awareness campaigns around the UK. CoppaFeel!'s ambassadors are called 'the Boobettes', who are young women that have all had the disease at a young age.The Mirror, 'Meet the brilliant Boobettes'
Retrieved - May 14, 2013

Campaigns

Over the past few years, CoppaFeel! have instigated several high-profile breast cancer awareness campaigns. In summer 2014 they launched their ‘What Normal Feels Like’ campaign, which seeks to reclaim the language and imagery associated with breasts.
Retrieved - June 03 2015 Hundreds of women have submitted pictures of their breasts, along with a descriptive word such as “wibbly” or “springy”, which have been used in a series of advertisements designed to normalise and desexualise female breasts.Express, 'Women bare their breasts for cancer charity Coppafeel!'s #whatnormalfeelslike campaign'
Retrieved - June 03 2015 CoppaFeel! have also run a ‘Cheknominate’ campaign, which was their “healthier” take on the

Neknominate Neknominate, also known as neck and nominate, neknomination or neck nomination, is an online drinking game. The original rules of the game require the participants to film themselves drinking a pint of an alcoholic beverage, usually beer, in one ...

craze.Coppafeel, Cheknominate
Retrieved - June 3, 2015 Cheknominate encouraged people to record themselves checking their breasts before nominating a friend to do the same. ''

The Huffington Post ''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...

'' were supportive of the campaign, and encouraged their readers to try to get the hashtag #Cheknominate trending on social media.Huffington Post, 'Forget Neknominate, Coppafeel! Want Us To Check Our Breasts Using #CHEKNOMINATE'
Retrieved - June 3, 2015

Media coverage

Many of Coppafeel!’s publicity campaigns have involved the use of giant inflatable ‘boob’ costumes. CoppaFeel! gained widespread media coverage when they a decorated ''

The Angel of the North The ''Angel of the North'' is a contemporary sculpture by Antony Gormley, located in Gateshead, Tyne and Wear, England. Completed in 1998, it is believed to be the largest sculpture of an angel in the world and is viewed by an estimated 33 m ...

'' with a ‘boob hijack’ sticker. In 2015 CoppaFeel! founder

was profiled in ''Kris: Dying to Live'', a documentary that covered her battle with terminal breast cancer.BBC, 'Kris: Dying to live'
Retrieved - June 03 2015 She also played herself in ''

The C Word "The C Word" is the 14th episode of the first season of the American television comedy series ''30 Rock''. It was written by series creator Tina Fey and directed by Adam Bernstein. The episode originally aired on NBC in the United States on Febr ...

'', a

BBC One BBC One is a British free-to-air public broadcast television network owned and operated by the BBC. It is the corporation's flagship network and is known for broadcasting mainstream programming, which includes BBC News television bulletins, p ...

adaptation of the book by cancer blogger

Lisa Lynch Lisa Lynch (30 August 1979 – 11 March 2013) was a British journalist, known for writing about her experience of having cancer on her blog, ''Alright Tit'', and in a book, ''The C-Word''. She was portrayed by Sheridan Smith in the 90-minute B ...

.BBC, 'Lisa Lynch longed for The C Word to be brought to life – it was an honour to be involved'
Retrieved - June 03 2015

Festifeel

CoppaFeel! host the annual music festival,

Festifeel Festifeel is an annual music festival held to raise money for breast cancer awareness.

, helping to raise money for breast cancer awareness.Fame Magazine, 'Fearne Cotton Presents Festifeel 2012'
Retrieved - May 14, 2013 It describes itself as "Britain's only boutique music festival with boobs in mind!".Lomography, 'CoppaFeel! And Get Festival Photo-Passes!'
Retrieved - May 14, 2013

Celebrity support

Their innovative fundraising activities have received widespread support from celebrities including Fearne Cotton, Russell Howard, Newton Faulkner, Lorraine Kelly and Danni Minogue.'CoppaFeel! lands in Leeds'
Retrieved - May 17, 2013 Radio presenters

Greg James Gregory James Alan Milward (born 17 December 1985) is an English radio and television presenter, comedian and author. He is the host of BBC Radio 1's breakfast show, co-presenter on the cricket podcast '' Tailenders'' alongside Felix White and ...

and

Dermot O'Leary Seán Dermot Fintan O'Leary Jr. (born 24 May 1973) is an English broadcaster who currently works for ITV and BBC Radio 2. His radio career began when he worked as a disc jockey at Essex Radio, but he is best known for being the presenter of ''T ...

both ran the 2013

Bath Bath may refer to: * Bathing, immersion in a fluid ** Bathtub, a large open container for water, in which a person may wash their body ** Public bathing, a public place where people bathe * Thermae, ancient Roman public bathing facilities Plac ...

Half Marathon, wearing giant inflatable ‘boobs’, in support of CoppaFeel!'This is Bath, 'CoppaFeel! chosen as official charity for next year's Bath half marathon'
Retrieved - May 17, 2013 ''

Gavin & Stacey ''Gavin & Stacey'' is a British sitcom written by James Corden and Ruth Jones about two families: one in Billericay, Essex; one in Barry, South Wales. Mathew Horne and Joanna Page play the titular characters Gavin and Stacey and the writers st ...

'' star

Mathew Horne Mathew Frazer Horne (born 6 September 1978) is an English actor, comedian, television presenter and narrator. He is best known for appearing on several BBC sketch shows and sitcoms, most notably ''Gavin & Stacey'' (as Gavin Shipman), ''The Ca ...

appeared in a cinema campaign for Coppafeel!, encouraging viewers to check out their boobs before the film started.Campaign, 'Mathew Horne tells cinema goers to 'CoppaFeel!' in breast cancer awareness ad'
Retrieved - May 21, 2013 In September 2012

Mel B Melanie Janine Brown (born 29 May 1975), commonly known as Melanie B or Mel B, is an English singer, songwriter, and television personality. She rose to fame in the 1990s as a member of the girl group Spice Girls, in which she was nicknamed Sc ...

posed topless in a Coppafeel! advert in ''Cosmopolitan'' magazine, ahead of

breast cancer awareness month Breast Cancer Awareness Month (BCAM), also referred to in the United States as National Breast Cancer Awareness Month (NBCAM), is an annual international health campaign organized by major breast cancer charities every October to increase awaren ...

.""I love boobs": Mel B goes topless and reveals she used to fondle the Spice Girls"'
Retrieved - May 21, 2013 The advert's risqué nature received mass-media coverage.
Retrieved - May 17, 2013

References

External links

* *{{Twitter Charity fundraisers