Co-option (also co-optation, sometimes spelt coöption or coöptation) has two common meanings.
It may refer to the process of adding members to an elite
group
A group is a number of persons or things that are located, gathered, or classed together.
Groups of people
* Cultural group, a group whose members share the same cultural identity
* Ethnic group, a group whose members share the same ethnic ide ...
at the discretion of members of the body, usually to manage opposition and so maintain the stability of the group. Outsiders are "co-opted" by being given a degree of power on the grounds of their elite status, specialist knowledge, or potential ability to threaten essential commitments or goals ("formal co-optation"). Co-optation may take place in many other contexts, such as a technique by a dictatorship to control opposition.
Co-optation also refers to the process by which a group subsumes or acculturates a smaller or weaker group with related interests; or, similarly, the process by which one group gains converts from another group by replicating some aspects of it without adopting the full program or ideal ("informal co-optation"). Co-optation is associated with the cultural tactic of
recuperation, and is often understood to be synonymous with it.
First sense
In a 1979 article for ''Harvard Business Review'', consultants
John Kotter
John Paul Kotter is the Konosuke Matsushita Professor of Leadership, Emeritus, at the Harvard Business School, an author, and the founder of Kotter International, a management consulting firm based in Seattle and Boston. He is a thought leader ...
and
Leonard Schlesinger presented co-optation as a "form of manipulation" for dealing with employees who are resistant to new management programs:
Co-opting an individual usually involves giving him or her a desirable role in the design or implementation of the change. Co-opting a group involves giving one of its leaders, or someone it respects, a key role in the design or implementation of a change. This is not a form of participation, however, because the initiators do not want the advice of the co-opted, merely his or her endorsement.
Reasons for use
Two common uses of co-option are firstly, to recruit members who have specific skills or abilities needed by the group which are not available among existing members. Secondly, to fill vacancies which could not be filled by the usual process (normally election), e.g. if suitable candidates appear subsequently. Co-opted members may or may not have the same rights as the elected members of a group (such as the right to vote on motions), depending on the rules of the group. Sociologist
William Gamson defined co-optation as "challengers gaining access to the public policy process but without achieving actual policy changes."
Limitations on use
If a group is elected or appointed based on its members representing specific
constituencies
An electoral district, also known as an election district, legislative district, voting district, constituency, riding, ward, division, or (election) precinct is a subdivision of a larger state (a country, administrative region, or other polity ...
, co-option to fill vacancies is inappropriate, as a member selected by existing members will not necessarily represent the interests of the group represented by the vacating member. In this case, vacancies may be filled via a mechanism specified in its rules, such as a
by-election
A by-election, also known as a special election in the United States and the Philippines, a bye-election in Ireland, a bypoll in India, or a Zimni election (Urdu: ضمنی انتخاب, supplementary election) in Pakistan, is an election used to f ...
. Examples are:
* geographical constituencies (as used in
legislatures
A legislature is an assembly with the authority to make laws for a political entity such as a country or city. They are often contrasted with the executive and judicial powers of government.
Laws enacted by legislatures are usually known a ...
in the
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
and
United Kingdom
The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...
)
* constituencies of adherents to a
political party
A political party is an organization that coordinates candidates to compete in a particular country's elections. It is common for the members of a party to hold similar ideas about politics, and parties may promote specific ideological or p ...
, known as
proportional representation
Proportional representation (PR) refers to a type of electoral system under which subgroups of an electorate are reflected proportionately in the elected body. The concept applies mainly to geographical (e.g. states, regions) and political divis ...
(as used in legislatures in
Israel
Israel (; he, יִשְׂרָאֵל, ; ar, إِسْرَائِيل, ), officially the State of Israel ( he, מְדִינַת יִשְׂרָאֵל, label=none, translit=Medīnat Yīsrāʾēl; ), is a country in Western Asia. It is situated ...
and
New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
)
* ethnic groups (as used in
Māori
Māori or Maori can refer to:
Relating to the Māori people
* Māori people of New Zealand, or members of that group
* Māori language, the language of the Māori people of New Zealand
* Māori culture
* Cook Islanders, the Māori people of the C ...
constituencies in the New Zealand legislature)
* any other affinity group.
Nomenclature
Sociologist
Philip Selznick Philip Selznick (January 8, 1919 – June 12, 2010) was professor of sociology and law at the University of California, Berkeley. A noted author in organizational theory, sociology of law and public administration, Selznick's work was groundbreakin ...
, in the context of the
Tennessee Valley Authority
The Tennessee Valley Authority (TVA) is a federally owned electric utility corporation in the United States. TVA's service area covers all of Tennessee, portions of Alabama, Mississippi, and Kentucky, and small areas of Georgia, North Carolin ...
(TVA), described this form as "formal cooptation".
Second sense
This is arguably a derivation from the first sense. The outcome of such co-option will be specific to the individual case, and will depend on the relative strength of the co-opting and co-opted groups, the degree of alignment of their interests, and the vigour with which their members are prepared to pursue those interests. For example, when corporations
greenwash
Greenwashing (a compound word modeled on "whitewash"), also called "green sheen", is a form of advertising or marketing spin in which green PR and green marketing are deceptively used to persuade the public that an organization's products, aims ...
their brands by co-opting the tone of
environmentalism
Environmentalism or environmental rights is a broad philosophy, ideology, and social movement regarding concerns for environmental protection and improvement of the health of the environment, particularly as the measure for this health seeks ...
without any deep reform of their
environmental impact
Environmental issues are effects of human activity on the biophysical environment, most often of which are harmful effects that cause environmental degradation. Environmental protection is the practice of protecting the natural environment on t ...
, both environmental advocates and the general public must decide how to engage (or not) with the greenwashed result (accept it wholly, boycott it, apply pressure from another angle, ignore it, or some other path).
Selznick, again in the context of the Tennessee Valley Authority,
described this form as "informal co-optation", although the process he describes is almost indistinguishable from the
corrupt
Corruption is a form of dishonesty or a criminal offense which is undertaken by a person or an organization which is entrusted in a position of authority, in order to acquire illicit benefits or abuse power for one's personal gain. Corruption m ...
sale of political influence.
See also
*
Entryism
Entryism (also called entrism, enterism, or infiltration) is a political strategy in which an organisation or state encourages its members or supporters to join another, usually larger, organization in an attempt to expand influence and expand the ...
*
Recuperation (politics)
In the sociological sense, recuperation is the process by which politically radical ideas and images are twisted, co-opted, absorbed, defused, incorporated, annexed or commodified within media culture and bourgeois society, and thus become interp ...
References
External links
{{Authority control
Elections
Political terminology
Group processes