Coop Supermarkten is a
supermarket
A supermarket is a self-service Retail#Types of outlets, shop offering a wide variety of food, Drink, beverages and Household goods, household products, organized into sections. This kind of store is larger and has a wider selection than earli ...
chain
A chain is a serial assembly of connected pieces, called links, typically made of metal, with an overall character similar to that of a rope in that it is flexible and curved in compression but linear, rigid, and load-bearing in tension. A c ...
founded in 1891 in
Zaandam
Zaandam () is a city in the Provinces of the Netherlands, province of North Holland, Netherlands. It is the main city of the municipality of Zaanstad, and received City rights in the Netherlands, city rights in 1811. It is located on the river Za ...
,
Netherlands
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, established_title = Before independence
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.
["History of Coop"](_blank)
''Coop.nl'', retrieved 2015-04-13 It is named after the
cooperative
A cooperative (also known as co-operative, co-op, or coop) is "an autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned and democratically-control ...
aspects of the company. In 2001, the company merged with wholesale purchaser Codis to form CoopCodis.
In 2009, the name was changed again, from CoopCodis to Coop Supermarkten. Coop Supermarkten takes part in the Dutch wholesale purchasing cooperative
Superunie.
In the last few years, the company launched a new type of store called
Supercoop
Supercoop is the name of a supermarket chain in the Netherlands
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, anthem = ( en, "William of Nassau")
, image_map =
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, subdivision_type = Sovereign state
, subdivision_name = Kingdom of the Netherlands
, establish ...
: these large stores are placed in areas where there is usually a lot of competition from other chains and they are seen as a response to the Dutch
price war
A price is the (usually not negative) quantity of payment or compensation given by one party to another in return for goods or services. In some situations, the price of production has a different name. If the product is a "good" in the c ...
among supermarkets . With these new stores, the colours that the chain used were gradually changed from red and blue to orange, red and grey. The (new) logo is the store brand (Coop, Supercoop, or CoopCompact) in orange with a big red striking arc under it.
Their market share in 2013 was around 2.8 percent.
The company has a customer
loyalty card
A loyalty program is a marketing strategy designed to encourage customers to continue to shop at or use the services of a business associated with the program. Today, such programs cover most types of commerce, each having varying features and ...
, called "Coop Klantenkaart" in Dutch.
On 6 September 2021 it was announced the supermarket chains
PLUS
Plus may refer to:
Mathematics
* Addition
* +, the mathematical sign
Music
* ''+'' (Ed Sheeran album), (pronounced "plus"), 2011
* ''Plus'' (Cannonball Adderley Quintet album), 1961
* ''Plus'' (Matt Nathanson EP), 2003
* ''Plus'' (Martin Ga ...
and Coop have reached an agreement on a merger. The stores will continue under the name Plus, the name Coop will disappear. The combined organization is expected to become operational early next year.
Store brands
Coop Supermarkten is a cooperation of 242 supermarkets (on 2015-01-01):
* 36 price-aggressive large supermarkets under the name ''Supercoop'',
usually located in populated areas with a lot of competition .
* 60 smaller supermarkets under the name ''CoopCompact''.
* Over 140 normal stores under the name ''Coop''.
"About Coop"
''Coop.nl'', retrieved 2015-04-13 A bit more expensive than their big brothers, these are usually located in rural areas where there is not a lot of competition .
* Several other stores, operated by franchisers under a different name (not using one of the Coop store formats).
External links
Coop website
References
{{Convenience stores
Retail companies of the Netherlands
Supermarkets of the Netherlands
Retail companies established in 1891
Dutch companies established in 1891