Cooler Master Technology Inc. is a

computer hardware Computer hardware includes the physical parts of a computer, such as the computer case, case, central processing unit (CPU), Random-access memory, random access memory (RAM), Computer monitor, monitor, Computer mouse, mouse, Computer keyboard, ...

manufacturer based in

Taiwan Taiwan, officially the Republic of China (ROC), is a country in East Asia, at the junction of the East and South China Seas in the northwestern Pacific Ocean, with the People's Republic of China (PRC) to the northwest, Japan to the nort ...

. Founded in 1992, the company produces

computer cases A computer case, also known as a computer chassis, is the housing (engineering), enclosure that contains most of the computer hardware, hardware of a personal computer. The components housed inside the case (such as the CPU, motherboard, computer ...

power supplies A power supply is an electrical device that supplies electric power to an electrical load. The main purpose of a power supply is to convert electric current from a source to the correct voltage, current, and frequency to power the load. As a res ...

, air and liquid CPU coolers, laptop cooling pads, and

computer peripherals A peripheral or peripheral device is an auxiliary device used to put information into and get information out of a computer. The term ''peripheral device'' refers to all hardware components that are attached to a computer and are controlled by the ...

. Alongside its retail business, Cooler Master also is an

original equipment manufacturer An original equipment manufacturer (OEM) is generally perceived as a company that produces non-aftermarket parts and equipment that may be marketed by another manufacturer. It is a common industry term recognized and used by many professional or ...

of cooling devices for other manufacturers including

NVIDIA Nvidia CorporationOfficially written as NVIDIA and stylized in its logo as VIDIA with the lowercase "n" the same height as the uppercase "VIDIA"; formerly stylized as VIDIA with a large italicized lowercase "n" on products from the mid 1990s to ...

(VGA coolers),

AMD Advanced Micro Devices, Inc. (AMD) is an American multinational semiconductor company based in Santa Clara, California, that develops computer processors and related technologies for business and consumer markets. While it initially manufactur ...

(CPU and VGA coolers), and EVGA (motherboard heatsinks). The company has sponsored major

eSports Esports, short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. Although orga ...

events. Some of Cooler Master's products have won awards including the iF product design award.

History

Facilities

The company headquarters of Cooler Master is located in

Neihu District Neihu District is a district of Taipei City, Taiwan. Neihu means "inner lake." The older name originates from the Ketagalan word ''Tayour'' (transliterated by the Dutch as ''Cattajo''), meaning woman's head ornament. Many mountainous roads and ...

Taipei City Taipei (), officially Taipei City, is the Capital city, capital and a Special municipality (Taiwan), special municipality of the Taiwan, Republic of China (Taiwan). Located in Regions of Taiwan, Northern Taiwan, Taipei City is an enclave of t ...

and has a manufacturing facility in

Huizhou Huizhou ( zh, c= ) is a city in central-east Guangdong Province, China, forty-three miles north of Hong Kong. Huizhou borders the provincial capital of Guangzhou to the west, Shenzhen and Dongguan to the southwest, Shaoguan to the north, Heyua ...

China China, officially the People's Republic of China (PRC), is a country in East Asia. It is the world's most populous country, with a population exceeding 1.4 billion, slightly ahead of India. China spans the equivalent of five time zones and ...

. To support international operations, the company also has branch offices in various continents, including

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

(

Fremont, California Fremont is a city in Alameda County, California, United States. Located in the East Bay region of the San Francisco Bay Area, Bay Area, Fremont has a population of 230,504 as of 2020, making it the fourth List of cities and towns in the San Fra ...

and

Chino, California Chino ( ; Spanish for "Curly") is a city in the western end of San Bernardino County, California, United States, with Los Angeles County to its west and Orange County to its south in the Southern California region. Chino is adjacent to Chino ...

), the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

(

Eindhoven Eindhoven () is a city and municipality in the Netherlands, located in the southern province of North Brabant of which it is its largest. With a population of 238,326 on 1 January 2022,Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...

(

Augsburg Augsburg (; bar , Augschburg , links=https://en.wikipedia.org/wiki/Swabian_German , label=Swabian German, , ) is a city in Swabia, Bavaria, Germany, around west of Bavarian capital Munich. It is a university town and regional seat of the ' ...

Russia Russia (, , ), or the Russian Federation, is a List of transcontinental countries, transcontinental country spanning Eastern Europe and North Asia, Northern Asia. It is the List of countries and dependencies by area, largest country in the ...

(

Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...

), and

Brazil Brazil ( pt, Brasil; ), officially the Federative Republic of Brazil (Portuguese: ), is the largest country in both South America and Latin America. At and with over 217 million people, Brazil is the world's fifth-largest country by area ...

(

São Paulo São Paulo (, ; Portuguese for 'Saint Paul') is the most populous city in Brazil, and is the capital of the state of São Paulo, the most populous and wealthiest Brazilian state, located in the country's Southeast Region. Listed by the GaWC a ...

Products

The company in March 2020 continues to release its own gaming headsets, with products like the MH670 headphones allowing customization through the Cooler Master configuration app, named Portal."Cooler Master MH670 Wireless Gaming Headset Review"
IGN It also makes esports mice."Cooler Master MM710 Gaming Mouse Review"
PC Mag One of its main current products is the Hyper 212 Evo CPU cooler, which ''

PCWorld ''PC World'' (stylized as PCWorld) is a global computer magazine published monthly by IDG. Since 2013, it has been an online only publication. It offers advice on various aspects of PCs and related items, the Internet, and other personal tech ...

'' says is "arguably the most popular CPU air cooler for the budget-minded crowd wanting to upgrade from the stock options.""A revamped Cooler Master Hyper 212 Evo CPU cooler is finally here"
PCWorld The company also makes other air coolers, liquid coolers, PC cases, fans, and power supplies.
PCWorld "Big Boy Heatsinks: The 64-core AMD Threadripper 3990X Cooler Test"
TechSpot In January 2020, the company changed its applicator style to a new wide-tipped applicator, with Cooler Master stating that it was to alarm fewer parents about the older syringe shape."Cooler Master is tired of telling parents their kids aren’t on drugs"
Ars Technica The

KFConsole KFC has been an extensive advertiser since the establishment of the first franchise in 1952. Founder Harland Sanders initially developed his "Colonel" persona as a low-cost marketing tool. The Colonel's image is still used extensively in the ch ...

, a

home video game console A home video game console is a video game console that is designed to be connected to a display device, such as a television, and an external power source as to play video games. Home consoles are generally less powerful and customizable than ...

launched in December 2020, is part of a partnership between Cooler Master and

KFC KFC (Kentucky Fried Chicken) is an American fast food restaurant chain headquartered in Louisville, Kentucky, that specializes in fried chicken. It is the world's second-largest restaurant chain (as measured by sales) after McDonald's, with 2 ...

CM Storm

CM Storm is a subsidiary brand created in 2008. Products are developed using research collected from partnerships with gaming organizations in eSports including

Mousesports Mouz (stylized as MOUZ), formerly mousesports, is a professional esports organisation based in Germany. It fields teams in several games but is particularly known for its '' CS:GO'' team. MOUZ was one of the founding members of the G7 Teams. ...

and Frag Dominant. In September 2009, CM Storm launched the Sentinel Advanced mouse with a programmable

organic light-emitting diode An organic light-emitting diode (OLED or organic LED), also known as organic electroluminescent (organic EL) diode, is a light-emitting diode (LED) in which the emissive electroluminescent layer is a film of organic compound that emits light i ...

display. In January 2012, CM Storm launched the QuickFire Ultimate keyboard. In January 2013, CM Storm launched the Sirus S gaming headset featuring an inline remote with volume control and

microphone A microphone, colloquially called a mic or mike (), is a transducer that converts sound into an electrical signal. Microphones are used in many applications such as telephones, hearing aids, public address systems for concert halls and public ...

mute button. As of 2018, Cooler Master no longer sells products under the CM Storm brand.

References

External links