Conversion or convert may refer to:

Arts, entertainment, and media

* "Conversion" (''Doctor Who'' audio), an episode of the audio drama ''Cyberman'' * "Conversion" (''Stargate Atlantis''), an episode of the television series * "The Conversion" (''The Outer Limits''), a 1995 episode of the television series

Business and marketing

Conversion funnel In e-commerce, the conversion funnel is the journey a consumer takes through an Internet advertising or search system, navigating an e-commerce website, and finally making a purchase. The consumer is seen as being "converted" from a visitor to the ...

, the path a consumer takes through the web toward or near a desired action or conversion *

Conversion marketing In electronic commerce, conversion marketing is marketing with the intention of increasing ''conversions—''that is, site visitors who are paying customers. Measures Conversion marketing attempts to solve low online conversions through optimi ...

, when a website's visitors take a desired action * Converting timber to commercial

lumber Lumber is wood that has been processed into dimensional lumber, including beams and planks or boards, a stage in the process of wood production. Lumber is mainly used for construction framing, as well as finishing (floors, wall panels, wi ...

Computing, science, and technology

Conversion of units Conversion of units is the conversion between different units of measurement for the same quantity, typically through multiplicative conversion factors which change the measured quantity value without changing its effects. Overview The process ...

, conversion between different units of measurement

Computing and telecommunication

* CHS conversion of data storage, mapping cylinder/head/sector tuples to linear base address * CPS conversion, in computer science, changing the form of continuation-passing *

Code conversion In telecommunication, the term code conversion has the following meanings: 1. Conversion of signals, or groups of signals, in one code into corresponding signals, or groups of signals, in another code. 2. A process for converting a code of ...

, in telecommunication, converting from one code to another * convert (command), a command-line utility in the Windows NT operating system * Convert, a command-line (graphics) image manipulation utility that is part of

ImageMagick ImageMagick, invoked from the command line as magick, is a free and open-source cross-platform software suite for displaying, creating, converting, modifying, and editing raster images. Created in 1987 by John Cristy, it can read and write ov ...

Data conversion Data conversion is the conversion of computer data from one file format, format to another. Throughout a computer environment, data is Character encoding, encoded in a variety of ways. For example, computer hardware is built on the basis of cert ...

, conversion of computer data from one format to another **

Transcoding Transcoding is the direct digital-to-digital conversion of one encoding to another, such as for video data files, audio files (e.g., MP3, WAV), or character encoding (e.g., UTF-8, ISO/IEC 8859). This is usually done in cases where a target d ...

, analog-to-analog or digital-to-digital conversion of one video encoding to another *

Type conversion In computer science, type conversion, type casting, type coercion, and type juggling are different ways of changing an expression from one data type to another. An example would be the conversion of an integer value into a floating point valu ...

, in computer science, changing the data type of a value into another data type

Other sciences

Conversion (chemistry) Conversion and its related terms yield and selectivity are important terms in chemical reaction engineering. They are described as ratios of how much of a reactant has reacted (''X'' — conversion, normally between zero and one), how much of a des ...

, the ratio of selectivity to yield or the change of a molecule *

Electric vehicle conversion In automobile engineering, electric vehicle conversion is the replacement of a car's combustion engine and connected components with an electric motor and batteries, to create an all-electric vehicle (AEV). There are two main aims for converting ...

, modification of a conventional vehicle to battery electric *

Energy conversion Energy transformation, also known as energy conversion, is the process of changing energy from one form to another. In physics, energy is a quantity that provides the capacity to perform work or moving, (e.g. Lifting an object) or provides heat ...

, the process of changing one form of energy to another *

Internal conversion Internal conversion is a non-radioactive, atomic decay process where an excited nucleus interacts electromagnetically with one of the orbital electrons of an atom. This causes the electron to be emitted (ejected) from the atom. Thus, in internal ...

, a radioactive decay process

Economics, finance, and property law

Conversion (exchange) In finance, an exchange rate is the rate at which one currency will be exchanged for another currency. Currencies are most commonly national currencies, but may be sub-national as in the case of Hong Kong or supra-national as in the case of t ...

, the rate at which one currency will be exchanged for another *

Conversion (law) Conversion is an intentional tort consisting of "taking with the intent of exercising over the chattel an ownership inconsistent with the real owner's right of possession". In England & Wales, it is a tort of strict liability. Its equivalents in ...

, a voluntary act by one person inconsistent with the ownership rights of another *

Conversion (options) Options arbitrage is a trading strategy using arbitrage in the options market to earn small profits with very little or zero risk. Traders perform conversions when options are relatively overpriced by purchasing stock and selling the equivalent op ...

, an options-trading strategy in options arbitrage *

Economic conversion Economic conversion, defence conversion, or arms conversion, is a technical, economic and political process for moving from military to civilian markets. Economic conversion takes place on several levels and can be applied to different organiza ...

, a technical, economic and political process for moving from military to civilian markets *

Equitable conversion Equitable conversion is a doctrine of the law of real property under which a purchaser of real property becomes the equitable owner of title to the property at the time he/she signs a contract binding him/her to purchase the land at a later date. ...

, a change in the nature of property so that real property is treated as personal property

Psychiatry

Conversion disorder Conversion disorder (CD), or functional neurologic symptom disorder, is a diagnostic category used in some psychiatric classification systems. It is sometimes applied to patients who present with neurological symptoms, such as numbness, blindnes ...

, a condition in which neurological symptoms arise without a definable organic cause *

Conversion therapy Conversion therapy is the pseudoscientific practice of attempting to change an individual's sexual orientation, gender identity, or gender expression to align with heterosexual and cisgender norms. In contrast to evidence-based medicine and cl ...

, a pseudo-scientific treatment to turn a homo- or bisexual person into a heterosexual person

Religion

Religious conversion Religious conversion is the adoption of a set of beliefs identified with one particular religious denomination to the exclusion of others. Thus "religious conversion" would describe the abandoning of adherence to one denomination and affiliatin ...

, the adoption of a new religious identity **

Deathbed conversion A deathbed conversion is the adoption of a particular religious faith shortly before dying. Making a conversion on one's deathbed may reflect an immediate change of belief, a desire to formalize longer-term beliefs, or a desire to complete a ...

, a form of religious conversion **

Forced conversion Forced conversion is the adoption of a different religion or the adoption of irreligion under duress. Someone who has been forced to convert to a different religion or irreligion may continue, covertly, to adhere to the beliefs and practices which ...

, forced adoption of a new religious identity **

Marital conversion Marital conversion is religious conversion upon marriage, either as a conciliatory act, or a mandated requirement according to a particular religious belief. Endogamous religious cultures may have certain opposition to interfaith marriage and e ...

, a form of religious conversion **

Secondary conversion In the sociology of religion, secondary conversion is the religious conversion of an individual that results from a relationship with another convert, rather than from any particular aspect of the new religion. For example, someone might join a r ...

, a form of religious conversion ** Psychology of religious conversion, psychological aspect of religious conversion *

Conversion to Buddhism Religious conversion is the adoption of a set of beliefs identified with one particular religious denomination to the exclusion of others. Thus "religious conversion" would describe the abandoning of adherence to one denomination and affiliatin ...

, religious conversion to Buddhism * Conversion to Christianity, religious conversion to Christianity ** Conversion of Paul the Apostle, personal conversion of Paul of Tarsus **

Conversion of Constantine During the reign of the Roman Emperor Constantine the Great (AD 306–337), Christianity began to transition to the dominant religion of the Roman Empire. Historians remain uncertain about Constantine's reasons for favoring Christianity, and ...

, personal conversion of emperor Constantine **

Conversion to Catholicism Catholicisation refers mainly to the conversion of adherents of other religions into Catholicism, and the system of expanding Catholic influence in politics. Catholicisation was a policy of the Holy See through the Papal States, Holy Roman Empi ...

, religious conversion to the Catholicism **

Conversion of non-Christian places of worship into churches The Christianization of sites that had been pagan occurred as a result of conversions in early Christian times, as well as an important part of the strategy of ''Interpretatio Christiana'' ("Christian reinterpretation") during the Christianizat ...

, conversion into churches * Conversion to Hinduism, religious conversion to Hinduism * Conversion to Islam, religious conversion to Islam **

Safavid conversion of Iran to Shia Islam The Safavid conversion of Iran to Shia Islam was a process of forced conversion that took place roughly over the 16th through 18th centuries and turned Iran (Persia), which previously had a Sunni majority population, into the spiritual bastion ...

, conversion within Islam in Iran **

Conversion of non-Islamic places of worship into mosques The conversion of non-Islamic places of worship into mosques occurred during the life of Muhammad and continued during subsequent Islamic conquests and under historical Muslim rule. Hindu temples, Jain Temples, Christian churches, synagogues ...

, conversion into mosques *

Conversion to Judaism Conversion to Judaism ( he, גיור, ''giyur'') is the process by which non-Jews adopt the Jewish religion and become members of the Jewish ethnoreligious community. It thus resembles both conversion to other religions and naturalization. ...

, religious conversion to Judaism *

Conversion of the Jews Many Christians believe in a widespread conversion of the Jews to Christianity, which they often consider as an end-time event. Some Christian denominations consider the conversion of the Jews imperative and pressing, and as a result they make i ...

, religious conversion of the Jewish people *

History of Jewish conversion to Christianity There is a long history of Jewish conversion to Catholicism, both voluntarily and forced conversion. What follows is a partial history of some of the well known forced conversions. Forced conversions Middle Ages Forced conversions of Jews were ...

, conversion of the Jews to Christianity

Sports

Conversion (gridiron football) The conversion, try (American football, also known as a point(s) after touchdown, PAT, or (depending on the number of points) extra point/2-point conversion), or convert (Canadian football) occurs immediately after a touchdown during which the sc ...

, in American or Canadian football an opportunity to score an additional point following a touchdown **

Two-point conversion In gridiron football, a two-point conversion or two-point convert is a play a team attempts instead of kicking a one-point conversion immediately after it scores a touchdown. In a two-point conversion attempt, the team that just scored must run ...

, a gridiron football conversion to score two points *

Track and field athletics Track and field is a sport that includes athletic contests based on running, jumping, and throwing skills. The name is derived from where the sport takes place, a running track and a grass field for the throwing and some of the jumping eve ...

, an estimate of what a performance which has been measured in one system of measurements would have been if it had been measured in the other system * Try#Conversion, in rugby, a kick at goal to convert a try into a larger set of points

Other uses

Conversion (barn) The conversion of barns involves the conversion of old farming barns to structures of commercial or residential use. Responsible residential conversion According to the United States National Park Service, a medium-sized barn with sufficient extan ...

, conversion of old farming barns to commercial or residential use *

Conversion (logic) In logic and mathematics, the converse of a categorical or implicational statement is the result of reversing its two constituent statements. For the implication ''P'' → ''Q'', the converse is ''Q'' → ''P''. For the categorical propositi ...

, reversing the two parts of a categorical or implicational statement *

Conversion (word formation) In linguistics, conversion, also called zero derivation or null derivation, is a kind of word formation involving the creation of a word (of a new word class) from an existing word (of a different word class) without any change in form, which is ...

, the creation of a word from an existing word without any change in form *

Miniature conversion Miniature conversion refers to the practice of altering the appearance of a miniature or model so as to deviate from the standard version purchased in a boxed set. This practice is quite common amongst hobbyists who play miniature wargames such ...

, altering the appearance of a miniature or model from the standard version