Controy or Naranja is a Mexican brand of orange

liqueur A liqueur (; ; ) is an alcoholic drink composed of spirits (often rectified spirit) and additional flavorings such as sugar, fruits, herbs, and spices. Often served with or after dessert, they are typically heavily sweetened and un-aged beyond ...

. Introduced to Mexico in 1933, it sometimes credited as being used in the first

Margarita A margarita is a cocktail consisting of Tequila, triple sec, and lime juice often served with salt on the rim of the glass. The drink is served shaken with ice (on the rocks), blended with ice (frozen margarita), or without ice (straight up). T ...

. For nearly a century, Controy was only available in Mexico. In 2013, Pura Vida Tequila Company of

Houston, Texas Houston (; ) is the most populous city in Texas, the most populous city in the Southern United States, the fourth-most populous city in the United States, and the sixth-most populous city in North America, with a population of 2,304,580 in ...

, acquired the rights to export Controy for sale in the United States. For legal purposes, they changed the product name to Naranja, which means "orange" in Spanish.

References

Alcoholic drink brands Mexican distilled drinks Orange liqueurs Mexican brands {{distilled-drink-stub