Contextual deep linking is a form of

deep linking In the context of the World Wide Web, deep linking is the use of a hyperlink that links to a specific, generally searchable or indexed, piece of web content on a website (e.g. "http://example.com/path/page"), rather than the website's home page ( ...

for

mobile apps A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on de ...

that links to specific content within an app, rather than a generic welcome screen for that app. Where basic mobile deep linking typically only allows you to deep link to content in apps you’ve already downloaded, contextual deep linking allows you to pass information through the

app store An App Store (or app marketplace) is a type of digital distribution platform for computer software called applications, often in a mobile context. Apps provide a specific set of functions which, by definition, do not include the running of the co ...

. Referring information is passed through both the

App Store (iOS) The App Store is an app store platform, developed and maintained by Apple Inc., for mobile apps on its iOS and iPadOS operating systems. The store allows users to browse and download approved apps developed within Apple's iOS Software Deve ...

and

Google Play Google Play, also known as the Google Play Store and formerly the Android Market, is a digital distribution service operated and developed by Google. It serves as the official app store for certified devices running on the Android (operating sys ...

, bringing the user to the content of the links within the app whether or not the app has been previously installed.

References

{{reflist URL Online advertising