Content intelligence is a strategy that uses

artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech re ...

systems and

software Software is a set of computer programs and associated documentation and data. This is in contrast to hardware, from which the system is built and which actually performs the work. At the lowest programming level, executable code consists ...

to process content data into reliable insights about the effectiveness of a business’ content.

Working principles of Content Intelligence software

The AI works within a certain framework to edit a behavioral analysis of customers and clients. It should be able to process a large amount of data in order to give the content strategist an idea about:
Content
trends and efficacy * How clients react to the content ( sentiment analysis) * The voice and style of the content The use of content intelligence is therefore connected to the science of

big data Though used sometimes loosely partly because of a lack of formal definition, the interpretation that seems to best describe Big data is the one associated with large body of information that we could not comprehend when used only in smaller am ...

and

. Content intelligence is often viewed as an asset for creating and maintaining high-quality content for targeted audiences. Some ways for companies to achieve content intelligence include implementing or integrating AI into their business' CMS (

content management system A content management system (CMS) is computer software used to manage the creation and modification of digital content (content management).''Managing Enterprise Content: A Unified Content Strategy''. Ann Rockley, Pamela Kostur, Steve Manning. New ...

), CRM (

customer relationship management Customer relationship management (CRM) is a process in which a business or other organization administers its interactions with customers, typically using data analysis to study large amounts of information. CRM systems compile data from a ra ...

), or DAM ( digital asset management) technologies. A semantic engine can also be a part of content intelligence software to automatically classify content according to topic or the tags a platform assigns. Content intelligence software is often sought by marketers, content strategists, UX writers, and product managers.

References

{{reflist AI software Content designers Content management systems Marketing software Product design