''Contagious'' is an advertising

magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...

that is published quarterly by Contagious Communications, a total communications resource for the global

marketing Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emph ...

community. It was founded in 2004 by

Paul Kemp-Robertson Paul may refer to: *Paul (given name), a given name (includes a list of people with that name) * Paul (surname), a list of people People Christianity *Paul the Apostle (AD c.5–c.64/65), also known as Saul of Tarsus or Saint Paul, early Chri ...

, former director of creative resources at advertising company

Leo Burnett Worldwide Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett. In September 2002, the company was acquired by Publicis Groupe, the world's third l ...

and editor of ''Shots'' magazine, and Gee Thomson, author of ''Mesmerization'' and co-founder of ''Shots'' magazine.

About

''Contagious'' was launched in 2004 to explore the relationship between

brand A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...

s and

consumer A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. T ...

s, to predict the impact of new technologies and to make sense of the fragmenting media landscape. ''Contagious'' was originally sold with a DVD showcasing over 100 pieces of creative work per issue; each campaign is presented in a ‘challenge/solution/results’ format. The DVD content is stored in a searchable

database In computing, a database is an organized collection of data stored and accessed electronically. Small databases can be stored on a file system, while large databases are hosted on computer clusters or cloud storage. The design of databases sp ...

online, available to subscribers. Later, this was updated to a subscriber database. ''Contagious'' also distributes news stories online through a free weekly newsletter. ''Contagious'' curates and contributes to conferences and industry events and publishes a series of in-depth specialist reports that analyze some of the key topics and trends affecting the business of

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

. ''Contagious’'' audience includes local and multinational advertisers, as well as creative directors, strategic planners, CEOs and new business directors from

communications Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inquir ...

companies around the world.

Awards

* "Best Designed Business to Business Magazine", 2008,

Magazine Design and Journalism Awards ''Press Gazette'', formerly known as ''UK Press Gazette'' (UKPG), is a British media trade magazine dedicated to journalism and the press. First published in 1965, it had a circulation of about 2,500, before becoming online-only in 2013. Publis ...

* "Best Designed Business to Business Front Cover", 2007, Magazine Design and Journalism Awards * "Best Designed Business to Business Front Cover", 2005, Magazine Design and Journalism Awards

References

External links

* Business magazines published in the United States Quarterly magazines published in the United States Magazines established in 2004 Magazines published in New York City Magazines about advertising {{business-mag-stub