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Configurators, also known as choice boards, design systems, toolkits, or co-design platforms, are responsible for guiding the user through the configuration process. Different variations are represented, visualized, assessed and priced which starts a learning-by-doing process for the user. While the term “configurator” or “configuration system” is quoted rather often in literature, it is used for the most part in a technical sense, addressing a software tool. The success of such an interaction system is, however, not only defined by its technological capabilities, but also by its integration in the whole sale environment, its ability to allow for learning by doing, to provide experience and process satisfaction, and its integration into the brand concept. ()


Advantages

Configurators can be found in various forms and different industries (). They are employed in B2B (business to business), as well as B2C (business to consumer) markets and are operated either by trained staff or customers themselves. Whereas B2B configurators are primarily used to support sales and lift production efficiency, B2C configurators are often employed as design tools that allow customers to "co-design" their own products. This is reflected in different advantages according to usage: For B2B: *Lower distribution costs *Quicker reaction to customer inquiries *Reduced capital commitment and less
overproduction In economics, overproduction, oversupply, excess of supply or glut refers to excess of supply over demand of products being offered to the market. This leads to lower prices and/or unsold goods along with the possibility of unemployment. The de ...
*Error elimination throughout the ordering and production process *Quality improvements in customer-service *Worldwide access to up-to-date product information *Reduction of item numbers For B2C: *Differentiation through individuality *Reduced capital commitment and less overproduction *Better knowledge of customers' needs *Higher customer loyalty *Shopping as experience


Enabler of mass customization

Configurators enable mass customization, which depends on a deep and efficient integration of customers into value creation. Salvador et al. identified three fundamental capabilities determining the ability of a company to mass-customize its offering, i.e. solution space development, robust process design and choice navigation (). Configurators serve as an important tool for choice navigation. Configurators have been widely used in e-Commerce. Examples can be found in different industries like accessories, apparel, automobile, food, industrial goods etc. The main challenge of choice navigation lies in the ability to support customers in identifying their own solutions while minimizing complexity and the burden of choice, i.e. improving the experience of customer needs, elicitation and interaction in a configuration process. Many efforts have been put along this direction to enhance the efficiency of configurator design, such as adaptive configurators(;). The prediction is integrated into the configurator to improve the quality and speed of configuration process. Configurators may also be used to limit or eliminate mass customization if intended to do so. This is accomplished through limiting of allowable options in data models.


Existing configuration paradigms

According to (), configurators can be classified as rule based, model based and case based, depending on the reasoning techniques used. *Rule based: these systems derive solutions in a forward-chaining manner. At each step, the system examines the entire set of rules and considers only the rules it can execute next. Each rule carries its own complete triggering context, which identifies its scope of applicability. The system then selects and executes one of the rules under consideration by performing its action part. Most of early configuration systems fall in this category, like R1/XCON (), Cossack () and MICON (). This kind of systems often suffers from the maintenance issues because of the lack of separation between domain knowledge and control strategy, especially when the configurator system is complex. *Model Based: the main assumption behind model based configurators is the existence of a system's model which consists of decomposable entities and interactions between their elements. As presented by (), the most important advantages of model based systems are a better separation between what is known and how the knowledge is used, enhanced robustness, enhanced compositionality and enhanced re-usability. *Case based: in case based configurators, the knowledge necessary for reasoning is stored mainly in cases that record a set of configurations sold to earlier customers. With the case based approach, one tries to solve the current configuration problem by finding a similar, previously solved problem and adapting it to the new requirements. The basic processing cycle in a case based configurator is: input customer requirements, retrieve a configuration and adapt the case to the new situation.


References

* * * * * * * * * * {{cite book, last1=Felfernig , first1= A , last2=Hotz , first2= L , last3=Bagley , first3= C , last4=Tiihonen , first4= J , year=2014 , title=Knowledge-based Configuration - From Research to Business Cases , publisher=Elsevier/Morgan Kaufmann , pages = 1–376 , url = https://books.google.com/books?id=fSqSAgAAQBAJ , isbn=9780124158696


See also

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Mass customization In marketing, manufacturing, call centre operations, and management, mass customization makes use of flexible computer-aided systems to produce custom output. Such systems combine the low unit costs of mass production processes with the flexibility ...
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Personalization Personalization (broadly known as customization) consists of tailoring a service or a product to accommodate specific individuals, sometimes tied to groups or segments of individuals. A wide variety of organizations use personalization to improv ...
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Build to order Build to Order (BTO: sometimes referred to as Make to Order or Made to Order (MTO)) is a production approach where products are not built until a confirmed order for products is received. Thus, the end consumer determines the time and number of ...
* Custom-Fit *
Dell Dell is an American based technology company. It develops, sells, repairs, and supports computers and related products and services. Dell is owned by its parent company, Dell Technologies. Dell sells personal computers (PCs), servers, data ...
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Personalized marketing Personalized marketing, also known as one-to-one marketing or individual marketing, is a marketing strategy by which companies leverage data analysis and digital technology to deliver individualized messages and product offerings to current or pr ...
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Product differentiation In economics and marketing, product differentiation (or simply differentiation) is the process of distinguishing a product or service from others to make it more attractive to a particular target market. This involves differentiating it from com ...
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Product management Product management is the business process of planning, developing, launching, and managing a product or service. It includes the entire lifecycle of a product, from ideation to development to go to market. Product managers are responsible for ...
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Rapid manufacturing 3D printing or additive manufacturing is the construction of a three-dimensional object from a CAD model or a digital 3D model. It can be done in a variety of processes in which material is deposited, joined or solidified under computer ...
* Knowledge-based Configuration Computer configuration Innovation Product management Decision-making