Concha y Toro is the largest producer and exporter of wines from Latin America and one of the 10 largest wine companies in the world,Battle of the Brands: The Triumph of Chile’s Concha y Toro?
University of Pennsylvania, 30 November 2011. Retrieved 21 September 2020. with more than 33 millions of cases sold per year in 2014, distributed in 135 countries. Concha y Toro Winery is located in

Santiago de Chile Santiago (, ; ), also known as Santiago de Chile, is the capital and largest city of Chile as well as one of the largest cities in the Americas. It is the center of Chile's most densely populated region, the Santiago Metropolitan Region, whose ...

, but the company has vineyards in

Chile Chile, officially the Republic of Chile, is a country in the western part of South America. It is the southernmost country in the world, and the closest to Antarctica, occupying a long and narrow strip of land between the Andes to the east a ...

Argentina Argentina (), officially the Argentine Republic ( es, link=no, República Argentina), is a country in the southern half of South America. Argentina covers an area of , making it the second-largest country in South America after Brazil, th ...

and the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...

, with more than 10.000 cultivates

hectares The hectare (; SI symbol: ha) is a non-SI metric unit of area equal to a square with 100-metre sides (1 hm2), or 10,000 m2, and is primarily used in the measurement of land. There are 100 hectares in one square kilometre. An acre is a ...

in 2016. Casillero del Diablo and Don Melchor wines have international recognition. As of 2010 is one of the official sponsors of the English football club Manchester United F. C.

History

19th century: aristocratic origin

The Concha y Toro Vineyard was founded by Don Melchor de Santiago Concha y Toro, VII Marquess of Casa Concha and ex-Minister of Finance, and his wife, Emiliana Subercaseaux, in 1883. To start the winery, he brought grape varieties from the

Bordeaux Bordeaux ( , ; Gascon oc, Bordèu ; eu, Bordele; it, Bordò; es, Burdeos) is a port city on the river Garonne in the Gironde department, Southwestern France. It is the capital of the Nouvelle-Aquitaine region, as well as the prefect ...

region in France. The grapes that he brought were: Cabernet Sauvignon, Sauvignon Blanc, Semillon, Merlot, and Carmenère. Not only the origins of Concha y Toro are connected to Chilean nobility and aristocracy. Currently the Viña Concha y Toro continues in the sphere of the Marquesado de Casa Concha, and is additionally controlled by the Guilisasti and Larraín families. Nowadays the directory of the company is composed by the present Marquess of Casa Concha, a Chilean diplomat and ambassador Mariano Fontecilla de Santiago-Concha, great-grandson of the founder.Gobierno Corporativo
Concha y Toro. Retriewed 21 September 2020. In 1999, the company's president Alfonso Larraín Santa María claimed the title of Marquess of Larraín in

Spain , image_flag = Bandera de España.svg , image_coat = Escudo de España (mazonado).svg , national_motto = ''Plus ultra'' (Latin)(English: "Further Beyond") , national_anthem = (English: "Royal March") , i ...

. His mother, the current Marchioness, gave Larraín the power to claim the title. Vineyards and factories of Concha y Toro in

Pirque Pirque () is a commune of Chile in Cordillera Province, Santiago Metropolitan Region; it is located 2.8 kilometers southeast of Puente Alto and 21.3 kilometers south-southeast of the center of Santiago. It is situated at the base of the Cajón de ...

Santiago Metropolitan Region Santiago Metropolitan Region ( es, link=no, Región Metropolitana de Santiago) is one of Chile's 16 first-order administrative divisions. It is the country's only landlocked administrative region and contains the nation's capital, Santiago. Mos ...

, are connected by roads with names such as ''Marqués de Casa Concha'' or ''Conde de la Conquista'', noble titles connected to the history of the company.

20th century: expansion

The vineyard was incorporated as a stock company in 1923 and shares were sold in the

Santiago Stock Exchange The Santiago Stock Exchange (SSE) ( es, Bolsa de Comercio de Santiago), founded on November 27, 1893, is Chile's dominant stock exchange, and the third largest stock exchange in Latin America, behind Brazil's BM&F Bovespa, and the Bolsa Mexicana ...

, until today. Concha y Toro began exporting wine in March 1933 to the port of

Rotterdam Rotterdam ( , , , lit. ''The Dam on the River Rotte'') is the second largest city and municipality in the Netherlands. It is in the province of South Holland, part of the North Sea mouth of the Rhine–Meuse–Scheldt delta, via the ''"Ne ...

, the

Netherlands ) , anthem = ( en, "William of Nassau") , image_map = , map_caption = , subdivision_type = Sovereign state , subdivision_name = Kingdom of the Netherlands , established_title = Before independence , established_date = Spanish Netherl ...

. In 1950, the winery began to acquire more vineyards and also began the process of adapting its business to new markets and meeting a higher demand. In 1966, the ''Casillero del Diablo'' brand, the company's hallmark, was inaugurated, and in 1987 the company's first ultra-premium wine, ''Don Melchor'', was launched. In these years the company begins to expand. Viña Maipo, was acquired in 1968; Viña Cono Sur, created in 1993; Trivento Bodegas in

, founded in 1996; or the joint venture signed with

Château Mouton Rothschild Château Mouton Rothschild is a wine estate located in the village of Pauillac in the Médoc region, 50 km (30 mi) north-west of the city of Bordeaux, France. Originally known as ''Château Brane-Mouton'', its red wine was renamed by ...

, for the production of Viña Almaviva, founded in 1997, among other. In 1971, Eduardo Guilisasti Tagle became chairman of the board, who succeeded in expanding the company. In 1987, after partnering with U.S. importer Banfi Vintners, the company started to incorporate more advanced technology in all of its production stages. It also started using small French oak barriques. In 1994, shares of Viña Concha started trading on the

New York Stock Exchange The New York Stock Exchange (NYSE, nicknamed "The Big Board") is an American stock exchange in the Financial District of Lower Manhattan in New York City. It is by far the world's largest stock exchange by market capitalization of its listed ...

, until his cessation in 2018.

21st century: globalization

At the beginning of the 21st century, the company internationalized operations: in 2001 opened a trade, logistics and distribution office in

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Europe, off the north-western coast of the European mainland, continental mainland. It comprises England, Scotlan ...

, and then offices in other 11 countries: Brazil, Canada, China, United States, Finland, Japan, Mexico, Norway, Singapore, South Africa and Sweden, which would join the existing offices in Chile and Argentina. In 2010 a sponsorship agreement was signed with the English club

Manchester United F.C. Manchester United Football Club, commonly referred to as Man United (often stylised as Man Utd), or simply United, is a professional football club based in Old Trafford, Greater Manchester, England. The club competes in the Premier League, ...

In this respect, Manchester United 2020 sponsorship director, Sean Jefferson, said: "''Manchester United's relationship with Casillero del Diablo has been one of the most extensive and successful partnerships we ever had. The synergy between the two brands have led to a natural alliance''", especially due to equivalence of their symbols and distinctive seals. In 2011 Concha y Toro bought in

Fetzer Vineyards, for a value of US$238 million.Hopland's Fetzer Vineyards Sold For $238 Million
Anderson Valley Advertiser, 1 March 2011. Retriewed 21 September 2020. The transaction included the buy of various Fetzer subsidiaries vineyards, such as Bonterra Vineyards, Five River Wines, Bel Arbor Winery, Jekel Vineyards, and Little Black Dress Wines, which became property of Concha y Toro.Concha y Toro Buying Fetzer for $ 238 Million
Winespectator, 2 March 2011. Retriewed 21 September 2020. More recently Concha y Toro has advertising campaigns in Discovery Channel, and subsidiary Trivento Vineyards is sponsorship in the Major League Soccer, and has reached sponsorship agreements with football club

Inter Miami CF Club Internacional de Fútbol Miami, known as Inter Miami CF or simply Inter Miami, is an American professional soccer club based in the Miami metropolitan area. Established in 2018, the club began play in Major League Soccer (MLS) in the 2 ...

.Recientes movimientos de viñas chilenas en mercados internacionales
La Tercera, 15 September 2020. Retriewed 22 September 2020.

Grape varieties

Concha y Toro produces several

varietals A varietal wine is a wine made primarily from a single named grape variety, and which typically displays the name of that variety on the wine label.The American Heritage Dictionary of the English Language, Fourth Edition, 2000.winepros.com.au. ...

: * White: Chardonnay, Sauvignon blanc, Semillon,

Gewürztraminer Gewürztraminer () is an aromatic wine grape variety, used in white wines, and performs best in cooler climates. In English, it is sometimes referred to colloquially as Gewürz (; although this is never the case in German, because "Gewürz" me ...

. * Red: Cabernet Sauvignon, Merlot, Carmenère

Filial vineyards

Logistics centers

Trademarks

Awards and honours

* ''The World's Most Admired Wine Brand'', in 2011, 2012 and 2013;The World's Most Admired Wine Brands 2013
Drinks International. Retrieved 20 September 2020. second place in 2014, 2017 and 2018,
Drinks International. Retrieved 20 September 2020.The World's Most Admired Wine Brands 2018
The Octopus Group, 1 April 2018. Retrieved 20 September 2020. according Drink International. * ''The Americas Most Admired Wine Brand'', between 2011 and 2019, according Drink International.Report
The World's Most Admired Wine Brands 2012
and bulletin

Drinks International, 12 April 2012. Retrieved 20 September 2020.
Drinks International. Retrieved 20 September 2020. * ''The World's Most Powerful Wine Brand'', in 2014 and 2015, according to Intangible Business.Concha y Toro retains leadership as World's Most Powerful Wine Brand
Wine Business, 2 July 2015. Retriewed 21 September 2020. * One of the only three wineries to be included in the top 100 of the best wineries in the world without interruption, according to Wine & Spirits Magazine.Concha y Toro, Distinguished as Winery of the Year by Wine & Spirits
Wine Business, 13 October 2015. Retriewed 21 September 2020. * ''Best International Drink Company of the year'', in 2015 and 2016, awarded by the Drinks Business Awards.Drinks Business Awards 2015
The Drink Business, 29 July 2015. Retriewed 21 September 2020.The Drinks Business Awards 2017
The Drink Business, 23 February 2017. Retriewed 21 September 2020. * Casillero del Diablo, ''Second Most Powerful Wine Brand in the World'', in 2018, 2019 and 2020, according to Wine Intelligence.Vino chileno es reconocido por tercera vez como la segunda marca de vino más poderosa del mundo
El Mostrador, 12 March 2020. Retriewed 21 September 2020.

References

External links

* https://conchaytoro.com/en/ * http://www.casillerodeldiablo.com/ * http://www.fronterawines.com/ {{IPSA companies Wineries of Chile Wine brands Food and drink companies of Chile Food and drink companies established in 1883 1883 establishments in Chile Chilean brands Companies listed on the Santiago Stock Exchange