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Concept art is a form of
visual art The visual arts are art forms such as painting, drawing, printmaking, sculpture, ceramics, photography, video, filmmaking, design, crafts and architecture. Many artistic disciplines such as performing arts, conceptual art, and textile arts ...
used to convey an idea for use in
films A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
,
video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...
s,
animation Animation is a method by which image, still figures are manipulated to appear as Motion picture, moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photographed and exhibited ...
,
comic books A comic book, also called comicbook, comic magazine or (in the United Kingdom and Ireland) simply comic, is a publication that consists of comics art in the form of sequential juxtaposed panels that represent individual scenes. Panels are of ...
, or other media before it is put into the final product. Concept art usually refers to world-building artwork used to inspire the development of media products, and is not the same as visual development art, though they are often confused. Concept art is developed through several iterations. Multiple solutions are explored before settling on the final design. Concept art is not only used to develop the work but also to show the project's progress to directors, clients, and investors. Once the development of the work is complete, concept art may be reworked and used for advertising materials.


History

The term "concept art" was used by the
Walt Disney Animation Studios Walt Disney Animation Studios (WDAS), sometimes shortened to Disney Animation, is an American animation studio that creates animated features and short films for The Walt Disney Company. The studio's current production logo features a scene fro ...
as early as the 1930s. A concept artist is an individual who generates a visual design for an item, character, or area that does not yet exist. This includes, but is not limited to, film, animation, and more recently, video game production. Being a concept artist takes commitment, vision, and a clear understanding of the role. concept artist may be required for nothing more than preliminary artwork, or be part of a creative team until a project reaches fruition. While it is necessary to have the skills of a fine artist, a concept artist must also be able to work under strict deadlines in the capacity of a
graphic designer A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography, or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, ...
. Some concept artists may start as fine artists, industrial designers, animators, or even special effects artists. Interpretation of ideas and how they are realized is where the concept artist's individual creativity is most evident, but subject matter is often beyond their control. Many concept artists work in a studio or from home remotely as freelancers. Working for a studio has the advantage of an established salary. The average salary for a concept artist in video games is $60,000-$70,000 a year, although many make much less or more than that.


Materials

Concept art has embraced the use of digital
technology Technology is the application of knowledge to reach practical goals in a specifiable and reproducible way. The word ''technology'' may also mean the product of such an endeavor. The use of technology is widely prevalent in medicine, science, ...
.
Raster graphics editor A raster graphics editor is a computer program that allows users to create and edit images interactively on the computer screen and save them in one of many raster graphics file formats (also known as bitmap images) such as JPEG, PNG, and GI ...
s for
digital painting Digital painting is an established art medium that typically combines a computer, a graphics tablet, and software of choice. The artist uses painting and drawing with the stylus that comes with the graphics tablet to create 2D paintings within a ...
have become more easily available, as well as hardware such as
graphics tablet A graphics tablet (also known as a digitizer, digital graphic tablet, pen tablet, drawing tablet, external drawing pad or digital art board) is a computer input device that enables a user to hand-draw images, animations and graphics, with a spec ...
s, enabling more efficient working methods. Prior to this, any number of traditional mediums such as
oil paint Oil paint is a type of slow-drying paint that consists of particles of pigment suspended in a drying oil, commonly linseed oil. The viscosity of the paint may be modified by the addition of a solvent such as turpentine or white spirit, and varn ...
s,
acrylic paint Acrylic paint is a fast-drying paint made of pigment suspended in acrylic polymer emulsion and plasticizers, silicone oils, defoamers, stabilizers, or metal soaps. Most acrylic paints are water-based, but become water-resistant when dry. Depe ...
s, markers and
pencils A pencil () is a writing or drawing implement with a solid pigment core in a protective casing that reduces the risk of core breakage, and keeps it from marking the user's hand. Pencils create marks by physical abrasion, leaving a trail ...
were used. Many modern paint packages are programmed to simulate the blending of color in the same way paint would blend on a canvas; proficiency with traditional media is often paramount to a concept artist's ability to use painting software. Popular programs for concept artists include
Photoshop Adobe Photoshop is a raster graphics editor developed and published by Adobe Inc. for Windows and macOS. It was originally created in 1988 by Thomas and John Knoll. Since then, the software has become the industry standard not only in raster ...
and
Corel Painter Corel Painter is a raster-based digital art application created to simulate as accurately as possible the appearance and behavior of traditional media associated with drawing, painting, and printmaking. It is intended to be used in real-time by ...
. Others include Manga Studio, Procreate and
ArtRage ArtRage is a bitmap graphics editor for digital painting created by Ambient Design Ltd. It is currently in version 6, and supports Windows, macOS and mobile Apple and Android devices and is available in multiple languages. It caters to all ages ...
. Most concept artists have switched to digital media because of ease of editing and speed. A lot of concept work has tight deadlines where a highly polished piece is needed in a short amount of time.


Themes and styles

Concept art has always had to cover many subjects, being the primary medium in
film poster A film poster is a poster used to promote and advertise a film primarily to persuade paying customers into a theater to see it. Studios often print several posters that vary in size and content for various domestic and international markets. The ...
design since the early days of
Hollywood Hollywood usually refers to: * Hollywood, Los Angeles, a neighborhood in California * Hollywood, a metonym for the cinema of the United States Hollywood may also refer to: Places United States * Hollywood District (disambiguation) * Hollywood, ...
, but the two most widely covered areas are
science fiction Science fiction (sometimes shortened to Sci-Fi or SF) is a genre of speculative fiction which typically deals with imaginative and futuristic concepts such as advanced science and technology, space exploration, time travel, parallel unive ...
and
fantasy Fantasy is a genre of speculative fiction involving Magic (supernatural), magical elements, typically set in a fictional universe and sometimes inspired by mythology and folklore. Its roots are in oral traditions, which then became fantasy ...
. Since the recent rise of its use in video game production, concept art has expanded to cover genres from fantasy to realistic depending on the final product. Concept art ranges from
stylized In the visual arts, style is a "...distinctive manner which permits the grouping of works into related categories" or "...any distinctive, and therefore recognizable, way in which an act is performed or an artifact made or ought to be performed a ...
to
photorealistic Photorealism is a genre of art that encompasses painting, drawing and other graphic media, in which an artist studies a photograph and then attempts to reproduce the image as realistically as possible in another medium. Although the term can be ...
depending on the needs of the project. Artists working on a project often produce a large turnover in the early 'blue sky' stage of production. This provides a broad range of interpretations, most being in the form of sketches, speed paints, and 3D overpaints. Later pieces, such as
matte painting A matte painting is a painting, painted representation of a landscape, set (film and TV scenery), set, or distant location that allows filmmaking, filmmakers to create the illusion of an environment that is not present at the filming location. H ...
s, are produced as realistically as required. Concept artists will often have to adapt to the style of the studio they are hired for. The ability to produce multiple styles is valued in a concept artist.


Specialization

There are many concept art generalists, but there are also many specialized concept artists. The various specializations include, but are not limited to, drafting of characters, as well as creatures, as well as environments, or even industry-related designs. Specialization is regarded as better for freelancers than concept artists who want to work in-house, where flexibility is key. Knowing the foundations of art, such as anatomy, perspective,
color theory In the visual arts, color theory is the body of practical guidance for color mixing and the visual effects of a specific color combination. Color terminology based on the color wheel and its geometry separates colors into primary color, seconda ...
, design, and lighting are essential to all specializations.


See also

*
Key art Key art, also known as key visual is the artwork which is repeated across media such as posters, print, television and digital advertisements, streaming or download thumbnails, and game or film DVD/Blu-Ray box covers. Key visuals are defined in ...
*
Illustration An illustration is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in print and digital published media, such as posters, flyers, magazines, books, teaching materials, animations, vid ...
*
3D modeling In 3D computer graphics, 3D modeling is the process of developing a mathematical coordinate-based representation of any surface of an object (inanimate or living) in three dimensions via specialized software by manipulating edges, vertices, an ...
*
Architectural rendering Architectural rendering, architectural illustration, or architectural visualization is the art of creating three-dimensional images or animations showing the attributes of a proposed architectural design. Computer generated renderings Images tha ...
*
Artist's impression An artist's impression, artist's conception, artist's interpretation, or artist's rendition is the representation of an object or a scene created by an artist when no other accurate representation is available. It could be an image, a sound, a vid ...
*
Matte painting A matte painting is a painting, painted representation of a landscape, set (film and TV scenery), set, or distant location that allows filmmaking, filmmakers to create the illusion of an environment that is not present at the filming location. H ...
*
Storyboard A storyboard is a graphic organizer that consists of illustrations or images displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence. The storyboarding process, i ...
*
Concept car A concept car (also known as a concept vehicle, show vehicle or prototype) is a car made to showcase new styling and/or new technology. They are often exhibited at motor shows to gauge customer reaction to new and radical designs which may or ...
*
Digital painting Digital painting is an established art medium that typically combines a computer, a graphics tablet, and software of choice. The artist uses painting and drawing with the stylus that comes with the graphics tablet to create 2D paintings within a ...


References


External links

{{commons category-inline, Concept art Illustration Industrial design