''Computer Life''
was a magazine which focused on computers. ''
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...
'' called it "an endless array of permutations that marry the term PC to some older, less-capitalized form of existence"
[ because of its coverage of "the culture of computers."][ Amidst "hundreds of computing magazines" its focus was ]Generation X
Generation X (or Gen X for short) is the Western world, Western demographic Cohort (statistics), cohort following the baby boomers and preceding the millennials. Researchers and popular media use the mid-to-late 1960s as starting birth years a ...
.[
]
History
Ziff Davis
Ziff Davis, Inc. is an American digital media and internet company. First founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology-oriented media websites, online shopping-related services, an ...
began publishing the San Francisco
San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...
monthly in 1994.[ Advertising revenues had increased
by 1996, but not in proportion to "the increase in overall spending."][ Part of this was attributed to major portions of some company's ad budgets focused on television.][
When it first came out, ''Family Life'' was "the largest start-up ever undertaken" by ''Ziff Davis''. This was the era when the magazine's big brother was "No. 1 in total advertising, ahead of Forbes and Business Week." By 1998 it had been renamed;][''Equip'' ] it was subsequently closed by ''Ziff Davis''.
References
Defunct computer magazines published in the United States
{{compu-mag-stub