Complementors are businesses that directly sell a product (or products) or service (or services) that complement the product or service of another company by adding value to mutual customers; for example,

Intel Intel Corporation is an American multinational corporation and technology company headquartered in Santa Clara, California. It is the world's largest semiconductor chip manufacturer by revenue, and is one of the developers of the x86 seri ...

and

Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...

(

Pentium Pentium is a brand used for a series of x86 architecture-compatible microprocessors produced by Intel. The original Pentium processor from which the brand took its name was first released on March 22, 1993. After that, the Pentium II and P ...

processors and

Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...

), or Microsoft and

McAfee McAfee Corp. ( ), formerly known as McAfee Associates, Inc. from 1987 to 1997 and 2004 to 2014, Network Associates Inc. from 1997 to 2004, and Intel Security Group from 2014 to 2017, is an American global computer security software company head ...

(Microsoft Windows & McAfee anti-virus). Complementors are sometimes called "The Sixth Force" (from

Porter's Five Forces Porter's Five Forces Framework is a method of analysing the operating environment of a competition of a business. It draws from industrial organization (IO) economics to derive five forces that determine the competitive intensity and, therefore, ...

model), a term which was coined by

Adam Brandenburger Adam; el, Ἀδάμ, Adám; la, Adam is the name given in Genesis 1-5 to the first human. Beyond its use as the name of the first man, ''adam'' is also used in the Bible as a pronoun, individually as "a human" and in a collective sense as " ...

References

* Brandenburger and Nalebuff, ''Architecture Wins'', 1998 * Brandenburger and Nalebuff, ''The Value Chain'', 1998 * Nalebuff and Brandenburger, '' Co-opetition'', 1995 Strategic management

See also

References