Complan Foods is a British company that makes

powdered milk Powdered milk, also called milk powder, dried milk, or dry milk, is a manufactured dairy product made by evaporating milk to dryness. One purpose of drying milk is to preserve it; milk powder has a far longer shelf life than liquid milk and do ...

energy drinks. It was acquired by

Danone Danone S.A. () is a French multinational corporation, multinational food-products corporation based in Paris. It was founded in Barcelona, Spain. It is listed on Euronext Paris where it is a component of the CAC 40 stock market index. Some of t ...

in 2011. In India the Complan brand is owned by the

Zydus Wellness Zydus Wellness (previously Carnation Nutra-Analogue Foods) is an Indian Fast-moving consumer goods, consumer goods company headquartered in Ahmedabad, which produces human nutrition, nutrition and skincare products. It is a subsidiary of the ph ...

History

Complan was launched by

Glaxo GSK plc, formerly GlaxoSmithKline plc, is a British multinational pharmaceutical and biotechnology company with global headquarters in London, England. Established in 2000 by a merger of Glaxo Wellcome and SmithKline Beecham. GSK is the tent ...

in 1954. As part of Glaxo's Farley Health Products subsidiary, the Complan UK brand was sold to

Boots A boot is a type of footwear. Boot or Boots may also refer to: Businesses * Boot Inn, Chester, Cheshire, England * Boots (company), a high-street pharmacy chain and manufacturer of pharmaceuticals in the United Kingdom * The Boot, Cromer Stre ...

in 1988. In India, Complan remained with Glaxo until 1994, when it was acquired by Heinz, who also acquired the UK brand in the same year. Its USP was that it was the complete planned food.

Present

In 2002 a majority stake in the UK business (Complan Foods) was sold to the Saatchi brothers' Saatchinvest.

Awards and recognition

In the Brand Trust Report 2012, Complan was ranked 1st among India's most trusted nutritional brands and subsequently, according to the Brand Trust Report 2013, Complan was ranked 3rd among India's most trusted nutritional brands. In 2014 however, Complan was ranked 4th among India's most trusted nutritional brands according to the Brand Trust Report 2014, a study conducted by Trust Research Advisory, a brand analytics company.

Cultural references

In ''

The Beauty Queen of Leenane ''The Beauty Queen of Leenane'' is a 1996 dramatic play by Martin McDonagh which was premiered by the Druid Theatre Company in Galway, Ireland. It also enjoyed successful runs at London's West End, Broadway and Off-Broadway. It was nominated ...

'', a play by

Martin McDonagh Martin Faranan McDonagh (; born 26 March 1970) is a British-Irish playwright, screenwriter, producer, and director. Born and brought up in London, he is the son of Irish parents. He is known as one of the most acclaimed modern playwrights whose ...

, lumpy Complan is a symbol of family strife. Author

Quentin Crisp Quentin Crisp (born Denis Charles Pratt; – ) was an English raconteur, whose work in the public eye included a memoir of his life and various media appearances. Before becoming well-known, he was an artist's model, hence the title of ...

was an enthusiastic consumer of Complan.

References

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