Competitor backlinking is a

search engine optimization Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. SEO targets unpaid traffic (known as "natural" or " organic" results) rather than dire ...

strategy that involves analyzing the

backlinks A backlink is a Hyperlink, link from some other website (the referrer) to that web resource (the referent). A ''web resource'' may be (for example) a website, web page, or web directory. A backlink is a reference comparable to a citation. The qu ...

of competing websites within a

vertical search A vertical search engine is distinct from a general web search engine, in that it focuses on a specific segment of online content. They are also called specialty or topical search engines. The vertical content area may be based on topicality, media ...

. The outcome of this activity is designed to increase

organic search In Web search engines, organic search results are the query results which are calculated strictly algorithmically, and not affected by advertiser payments. They are distinguished from various kinds of sponsored results, whether they are explicit pa ...

engine rankings and to gain an understanding of the link building strategies used by business competitors. By analyzing the backlinks to competitor websites, it is possible to gain a

benchmark Benchmark may refer to: Business and economics * Benchmarking, evaluating performance within organizations * Benchmark price * Benchmark (crude oil), oil-specific practices Science and technology * Benchmark (surveying), a point of known elevati ...

on the number of links and the quality of links that is required for high search engine rankings. Another possible outcome of competitive backlinking is the identification of the type of websites that are inclined to link to a specific type of website.

Backlink tools

Yahoo! Site Explorer Yahoo! Site Explorer (YSE) was a Yahoo! service which allowed users to view information on websites in Yahoo!'s search index. The service was closed on November 21, 2011 and merged with Bing Webmaster Tools, a tool similar to Google Search Console ...

Semrush Semrush Inc is an American public company that offers a SaaS platform known as Semrush. The platform is often used for keyword research and online ranking data, including metrics such as search volume and cost per click (CPC). The platform also ...

References

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External links

Google Search Console

AhrefsExample of backlinks at the last of this article
Search engine optimization