Company (Tinashe Song)
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"Company" is a song by American singer
Tinashe Tinashe Jorgensen Kachingwe ( ; born February 6, 1993), known mononymously as Tinashe, is an American singer, dancer, and actress. Born in Lexington, Kentucky, Tinashe moved to Pasadena as a child to pursue a career in entertainment. Her notab ...
for '' Nightride''. The single was released by
RCA Records RCA Records is an American record label currently owned by Sony Music Entertainment, a subsidiary of Sony Corporation of America. It is one of Sony Music's four flagship labels, alongside RCA's former long-time rival Columbia Records; also A ...
on September 16, 2016. The song was written and produced by American R&B producer
The-Dream Terius Youngdell Nash (born September 20, 1977), better known by his stage name The-Dream, is an American singer, songwriter, and record producer. His co-writing credits include songs with "Me Against the Music" (2003) for Britney Spears, "Ride ...
. The song follows her previous single "
Superlove "SuperLove" is a song by English singer Charli XCX, released as a single on 2 December 2013. Although the song was originally announced as the lead single from Charli's then-untitled second major-label studio album, it ultimately was not includ ...
", released on July 15, 2016. The song's official video was met with acclaim, with ''
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
'' calling it "choreographic perfection". On September 15, Tinashe performed the song, alongside "
Superlove "SuperLove" is a song by English singer Charli XCX, released as a single on 2 December 2013. Although the song was originally announced as the lead single from Charli's then-untitled second major-label studio album, it ultimately was not includ ...
", on
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
's ''Wonderland'' program.


Critical reception

Danny Schwartz of HotNewHipHop described the song as if Tinashe were "taking applicants for a no-strings-attached situation that literally millions of young men would be more than happy to fill". However, Schwartz continued that "despite her lack of a companion", the sexual tension on the track was described as "somehow through the roof".


Music video

The song's accompanying
music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...
directed by Jack Begert premiered on January 6, 2017, via Tinashe's
Vevo Vevo ( , an abbreviation for "Video Evolution", stylized as VEVO until 2013) is an American multinational video hosting service, best known for providing music videos to YouTube. The service is also available as an app on selected smart TVs, di ...
account on
YouTube YouTube is a global online video platform, online video sharing and social media, social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by ...
.


Release history


References

{{authority control 2016 singles 2016 songs Tinashe songs RCA Records singles Songs written by The-Dream Song recordings produced by Tricky Stewart Song recordings produced by The-Dream