Commercial art is the art of

creative services Creative services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Creative Services also means a department within a company that does creative work such a ...

, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting sale and interest of products, services, and ideas. It relies on the iconic image (pictorial representations that are recognized easily to members of a culture) to enhance recall and favorable recognition for a product or service. An example of a product could be a magazine ad promoting a new soda through complementary colors, a catchy message, and appealing illustrative features. Another example could be promoting the prevention of global warming by encouraging people to walk or ride a bike instead of driving in an eye catching poster. It communicates something specific to an audience. People can obtain training, certifications, and degrees that incorporate commercial arts in many exercises, activities, and programs.

Skills

Commercial artists have the ability to organize information and knowledge of fine arts, visualization and media in a way to reach an audience's attention. Some of these skills may include the following: * Attention to detail * Ability to communicate effectively * Experience or skills in the fine arts (drawing, painting, photography, etc.) * Knowledgeable of certain computer software programs (graphics, editing, etc.) and ability to use them * Marketing skills * Advertising skills * Coordination skills *

Animation Animation is a method by which image, still figures are manipulated to appear as Motion picture, moving images. In traditional animation, images are drawn or painted by hand on transparent cel, celluloid sheets to be photographed and exhibited ...

skills

Genres

Commercial art can include many genres of art and categories of art technique, including: *

Commercial character design Commercial character design is the process of creating a character and utilising it to enhance or publicise a commercial entity through design. Design process Examples of characters which have been designed to be used in a commercial applicatio ...

Illustration An illustration is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in print and digital published media, such as posters, flyers, magazines, books, teaching materials, animations, vid ...

Graphic design Graphic design is a profession, academic discipline and applied art whose activity consists in projecting visual communications intended to transmit specific messages to social groups, with specific objectives. Graphic design is an interdiscipli ...

Industrial design Industrial design is a process of design applied to physical Product (business), products that are to be manufactured by mass production. It is the creative act of determining and defining a product's form and features, which takes place in advan ...

* Motion graphic design * Photography * Television commercials * Music videos *

* Computer art *

Fashion designer Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion in ...

Store art Store may refer to: Enterprises * Retail store, a shop where merchandise is sold, usually products and usually on a retail basis, and where wares are often kept ** App store, an online retail store where apps are sold, included in many mobile op ...

* Decorative * Ornamental

Consumerism within commercial art

Commercial art is art that is created for commercial purposes to promote services, products, and ideas to viewers. In the process of creating commercial art, an audience is taken into consideration when designing and/or forming the goods that are being advertised/promoted. An example of this can be seen in the recognized works of American painter and consumer ad designer, Andy Warhol. Using Campbell's soup and Coca-Cola bottles as everyday products of consumers, he recreated a visually stimulating design through pop art that advertises the products through consumption habits of consumers. Consumerism was present when pop art was popular. Pop art could contain mass cultural objects and/or celebrities ( popular culture and mass media) to endorse markets and goods.

References

{{Reflist Visual arts genres Communication design Graphic design