Commercial character design is the process of creating a character and utilising it to enhance or publicise a commercial entity through design.

Design process

Examples of characters which have been designed to be used in a commercial application are found throughout the modern world, on advertisement billboards, murals, graphic marketing within interior spaces and within recent years, as animations on the Internet. A character can appear in two dimension (2D) or as a three-dimensional design (3D) as modelled using a computer or traditionally sculpted. Commercial entities use characters which are designed to embody a

brand image A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create a ...

or enhance a sales campaign.

Well-known designers

Well known design companies include: *

Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...

(animators and cartoonists) *

Leo Burnett Worldwide Leo Burnett Worldwide, Inc., also known as Leo Burnett Company, Inc., is an American advertising company, founded on August 5, 1935, in Chicago by Leo Burnett. In September 2002, the company was acquired by Publicis Groupe, the world's third l ...

(advertisers) {{comm-design-stub Communication design