Columbia Montrail is a sub-brand of Columbia Sportswear that manufactures and distributes shoes for trail running,

hiking Hiking is a long, vigorous walk, usually on trails or footpaths in the countryside. Walking for pleasure developed in Europe during the eighteenth century.AMATO, JOSEPH A. "Mind over Foot: Romantic Walking and Rambling." In ''On Foot: A Histor ...

, and general long-distance running.

History

The company was originally called Brenco Enterprises with a line of boots called One Sport. Enthusiastic outdoorsman Menno van Wyck liked their boots so much that he bought the One Sport line from Brenco Enterprises in 1993. As chief executive officer, Van Eyck expanded the line of boots. In 1997, it was rebranded as Montrail. The same year, their hiking boot ''Moraine'' was rated Best Hiking Boot in

Backpacker Magazine ''Backpacker'' is an American lifestyle magazine publication that features information on wilderness hiking and adventure. It has been published since 1973. ''Backpacker'' magazine is currently published by ''Outside (magazine), Outside'' and is ...

. In 1999, Montrail

patent A patent is a type of intellectual property that gives its owner the legal right to exclude others from making, using, or selling an invention for a limited period of time in exchange for publishing an enabling disclosure of the invention."A p ...

ed stretchable Gore-Tex in the Java GTX shoe. In 2002, it created the first "shoftshell" shoe made with Schoeller fabric. In 2004 "Gryptonite" ultra-sticky rubber was introduced, and in 2005 PRFRM thermo-moldable foam was introduced in the Molokai and Molokini

flip flops Flip-flops are a type of light sandal, typically worn as a form of casual footwear. They consist of a flat sole held loosely on the foot by a Y-shaped strap known as a toe thong that passes between the first and second toes and around both side ...

, Enduro-Soles, and rock climbing shoes; Gryptonite rubber was extended to trail running shoes; Hardrock was introduced. In 2006, Montrail was acquired by Columbia Sportswear for a cash payment of $15million plus the assumption of certain liabilities. Columbia Sportwear had wanted to expand from selling winter coats and apparel. Montrail's employees relocated to Portland within the year. Columbia continued to use the Montrail brand until, in 2017, it discontinued the Montrail brand and sub-branded it as Columbia Montrail.

Awards and recognition

*2003 — Excelerace XCR won Editor's Choice in Backpacker Magazine and the D7 earns Editor's Choice in Climbing Magazine. *2005 — Hardrock won awards in Health Magazine and

Outside Magazine ''Outside'' is an American company and magazine focused on the outdoors. The first issue of ''Outside'' was published in September 1977. History Outside founders were Jann Wenner (the first editor in chief), William Randolph Hearst III (its first ...

*2006 — Continental Divide wins Best Trail Shoe Debut by Runner's World Magazine and Editor's Choice by TrailRunner Magazine. *2007 — Namche was named Best Fastpacking Boot and the Java XCR is named Most Supportive Ultralight Boot by Backpacker Magazine.

Sponsorships

The company has sponsored

ultrarunning An ultramarathon, also called ultra distance or ultra running, is any footrace longer than the traditional marathon length of . Various distances are raced competitively, from the shortest common ultramarathon of to over . 50k and 100k are both ...

athletes, rock climbers, and related events in the United States since 1996, and now supports 88 athletes. It also hosts and sponsors ultrarunning and trail running events in the United States. The Montrail Ultra Cup is a series of six ultrarunning events, culminating at the

Western States Endurance Run The Western States Endurance Run, known commonly as the Western States 100, is a 100.2-mile (161 km) ultramarathon that takes place on California's Sierra Nevada Mountains trails each year on the last full weekend of June. The race starts ...

, a 100-mile

ultramarathon An ultramarathon, also called ultra distance or ultra running, is any footrace longer than the traditional marathon length of . Various distances are raced competitively, from the shortest common ultramarathon of to over . 50k and 100k are bot ...

References

External links

* {{official website , http://www.columbia.com/montrail Companies based in Portland, Oregon Shoe brands Clothing companies established in 1982 1982 establishments in the United States