Colors TV is an Indian

general entertainment Entertainment is a form of activity that holds the attention and interest of an audience or gives pleasure and delight. It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousand ...

broadcast network owned by

Viacom18 Viacom18 Media Private Limited is an Indian media and entertainment joint venture between TV18 and Paramount Global based in Mumbai. It was founded in 2007 and owns various channels, as well as content production studios in India. History In ...

. The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and

television film A television film, alternatively known as a television movie, made-for-TV film/movie or TV film/movie, is a feature-length film that is produced and originally distributed by or to a television network, in contrast to theatrical films made for ...

History

It was launched on 21 July 2008 by

Viacom 18 Viacom18 Media Private Limited is an Indian media and entertainment joint venture between TV18 and Paramount Global based in Mumbai. It was founded in 2007 and owns various channels, as well as content production studios in India. History In ...

under then Chief Executive Officer Rajesh Kamat.

Reception

In less than a year, series like '' Balika Vadhu'', ''

Uttaran ''Uttaran'' () is an Indian soap opera that was broadcast on Colors TV on weeknights from 1 December 2008 to 16 January 2015. It is the third longest-running Indian television series of Colors TV with 1,549 episodes. The series starred Tina Dat ...

'', ''

Bigg Boss ''Bigg Boss'' is an Indian reality television game show franchise based on the Dutch reality show '' Big Brother''. It is produced by Endemol Shine India through Viacom18 and Disney Star. Subsequently, the various versions of the show are made ...

'', '' Fear Factor: Khatron Ke Khiladi'', ''

Sasural Simar Ka ''Sasural Simar Ka'' () is an Indian Hindi-language television soap opera produced by Rashmi Sharma Telefilms, that aired from 25 April 2011 to 2 March 2018 on Colors TV. The show starred Dipika Kakar, Keerti Gaekwad Kelkar, Avika Gor, Dheeraj ...

'', '' Udaan'', '' Naagin'' helped the channel to pass the decade-old market-leader StarPlus in weekly Gross Rating Points (GRPs).

Programming

Colors HD

Colors HD was added on 24 October 2011 by various MSO & DTH Operators in India and Nepal including Dish Home (Nepal),

Asianet Digital TV Asianet Satellite Communications Private Limited, is an Indian multi system operator (MSO). It is the largest cable network services company in Kerala since its inception in 1993. It is a market leader in South India, it is ranked among the to ...

, DishTV,

Airtel digital TV Bharti Telemedia Limited, doing business as Airtel Digital TV, is an Indian direct-broadcast satellite service provider owned and operated by Bharti Airtel. Its satellite service, launched in October 2008, transmits digital satellite televisi ...

Videocon d2h Videocon Industries Limited is an Indian multinational conglomerate, headquartered in Mumbai. The group had 17 manufacturing sites in India and plants in Mainland China, Poland, Italy and Mexico. It was the third largest picture tube manufactu ...

and

Tata Play Tata Play (stylised as TΛTΛ PLΛY, formerly TΛTΛ , sky) is an Indian direct broadcast satellite (DTH) service provider using MPEG-4 digital compression technology, transmitting using INSAT-4A and GSAT-10 satellite. Incorporated in 2005; i ...

Hathway Hathway Cable & Datacom Ltd, formerly BITV Cable Networks, is an Indian cable television service operator based in Mumbai. It was the first company to provide Internet using the CATV network in India, and the first cable operator to launch a ...

digital cable also provides Colors HD.

International

On 21 January 2010, Colors became available on Dish Network in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territorie ...

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and

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, where it is called Aapka Colors (Your Colors) that gives English subtitles on every show and to avoid confusion with now-defunct Colours TV. Amitabh Bachchan served as brand ambassador for the UK and USA launches. Colors launched in the United Kingdom and Ireland on

Sky The sky is an unobstructed view upward from the surface of the Earth. It includes the atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from outer space. In the field of astronomy, ...

on 25 January 2010. On 9 December 2009,

INX Media 9X Media is the largest Indian music broadcaster operating 4 music television channels and a Bollywood news portal – www.spotboye.com. The four music channels are 9XM (Latest Bollywood), 9X Jalwa (Evergreen Hindi), 9X Jhakaas (Marathi) and ...

confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the ViewAsia subscription package. Initially the channel was available free-to-air and then subsequently was added to the ViewAsia package on 19 April 2010. Colors was added to

Virgin Media Virgin Media is a British telecommunications company which provides telephone, television and internet services in the United Kingdom. Its headquarters are at Green Park in Reading, England. It is owned by Virgin Media O2, a 50:50 joint ventu ...

on 1 April 2011, as a part of the Asian Mela pack. On 2 September 2013, Colors left the ViewAsia package and became free-to-air on satellite again, as well as moving to Virgin's basic package.

Golden Petal Awards

Golden Petal Awards is an award function to honour personalities a reward for their contribution to the Colors TV channel. It last happened in 2017 and is since defunct.

References

External links

* {{DEFAULTSORT:Colors (India Tv Channel) Viacom 18 Hindi-language television stations Television channels and stations established in 2008 Television stations in Mumbai Hindi-language television channels in India Network18 Group 2008 establishments in Maharashtra