Colmar Brunton was a
market research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ...
agency founded in
New Zealand
New Zealand ( mi, Aotearoa ) is an island country in the southwestern Pacific Ocean. It consists of two main landmasses—the North Island () and the South Island ()—and over 700 smaller islands. It is the sixth-largest island count ...
in 1981. It was later merged with Kantar in both Australia and New Zealand in 2020–21.
Services
There are two Colmar Brunton organizations, which operate in the Asia Pacific Region. The first Colmar Brunton was founded in New Zealand and operated with its head office in
Auckland
Auckland (pronounced ) ( mi, Tāmaki Makaurau) is a large metropolitan city in the North Island of New Zealand. The List of New Zealand urban areas by population, most populous urban area in the country and the List of cities in Oceania by po ...
. Colmar Brunton Australia is an international market research agency split from Colmar Brunton New Zealand in the 1990s.
New Zealand
Colmar Brunton was formed by Dick Brunton and Pauline Colmar in 1986.
[ Millward Brown bought a 20% stake in Colmar Brunton in 2005.][ ]
The brand was retired in 2021 after Colmar Brunton was merged with Kantar Public.
Australia
Colmar Brunton Australia is Australia's largest independent market research agency. Its head office is in Sydney
Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...
, with offices in the cities of Melbourne
Melbourne ( ; Boonwurrung/Woiwurrung: ''Narrm'' or ''Naarm'') is the capital and most populous city of the Australian state of Victoria, and the second-most populous city in both Australia and Oceania. Its name generally refers to a met ...
, Brisbane
Brisbane ( ) is the capital and most populous city of the states and territories of Australia, Australian state of Queensland, and the list of cities in Australia by population, third-most populous city in Australia and Oceania, with a populati ...
, Adelaide
Adelaide ( ) is the capital city of South Australia, the state's largest city and the fifth-most populous city in Australia. "Adelaide" may refer to either Greater Adelaide (including the Adelaide Hills) or the Adelaide city centre. The dem ...
and Canberra
Canberra ( )
is the capital city of Australia. Founded following the federation of the colonies of Australia as the seat of government for the new nation, it is Australia's largest inland city and the eighth-largest city overall. The ci ...
. It specialises in qualitative and quantitative research, using a wide variety of research methodologies. Its sister companies also provide performance benchmarking and marketing consultancy services.
Colmar Brunton has undertaken work for the Government of Australia
The Australian Government, also known as the Commonwealth Government, is the national government of Australia, a federalism, federal parliamentary system, parliamentary constitutional monarchy. Like other Westminster system, Westminster-sty ...
through various agencies and departments. In 2011. The firm provided services related to "Evaluation of Welfare Reform and Employment" in the NTER. In 2015, Colmar Brunton provided services to the government agency Austrade
The Australian Trade and Investment Commission, or Austrade ( ), is the Australian Government's trade, investment and education promotion agency which was also given responsibility for tourism policy, programs and research from 2013. Austrade ...
.
Other agencies and departments that have engaged Colmar Brunton include the , Medicare Australia
Medicare is the publicly-funded universal health care insurance scheme in Australia, operated by the nation's social security department, Services Australia. Medicare is the principal way Australian citizens and permanent residents access most ...
, Department of Health
A health department or health ministry is a part of government which focuses on issues related to the general health of the citizenry. Subnational entities, such as states, counties and cities, often also operate a health department of their ow ...
, Attorney-General's Department, Australian Taxation Office
The Australian Taxation Office (ATO) is an Australian statutory agency and the principal revenue collection body for the Australian Government. The ATO has responsibility for administering the Australian federal taxation system, superannuati ...
, Family Court and Federal Circuit Court, Department of Immigration and Border Protection
The Department of Immigration and Border Protection (DIBP) was a department of the Government of Australia that was responsible for immigration, citizenship and border control (including visa issuance). It has now been subsumed into the Depart ...
, Department of Finance, Department of Education
An education ministry is a national or subnational government agency politically responsible for education. Various other names are commonly used to identify such agencies, such as Ministry of Education, Department of Education, and Ministry of Pub ...
, Department of the Treasury and the Australian Competition & Consumer Commission
The Australian Competition and Consumer Commission (ACCC) is the chief competition regulator of the Government of Australia, located within the Department of the Treasury. It was established in 1995 with the amalgamation of the Australian Tra ...
.
The Government of South Australia engaged Colmar Brunton to provide market research services for the Motor Accident Commission from 2008 to 2010 and 2011 until 2013. In 2016, Colmar Brunton won a $1 million 6-month contract to provide Nuclear Fuel Cycle Research Services to the Department of the Premier and Cabinet of the Government of South Australia
The Government of South Australia, also referred to as the South Australian Government, SA Government or more formally, His Majesty’s Government, is the Australian state democratic administrative authority of South Australia. It is modelled o ...
. In February. the work was awarded during the Nuclear Fuel Cycle Royal Commission
The Nuclear Fuel Cycle Royal Commission is a Royal Commission into South Australia's future role in the nuclear fuel cycle. It commenced on 19 March 2015 and delivered its final report to the Government of South Australia on 6 May 2016. The Comm ...
, with work undertaken from June through December.
Colmar Brunton has worked for the Victorian Government and the Queensland Government.
Colmar Brunton's private sector clients include Fuji Xerox
was a joint venture partnership between the Japanese photographic firm Fujifilm Holdings and the American document management company Xerox to develop, produce and sell xerographic and document-related products and services in the Asia-Pacifi ...
, Canstar Blue, the Australian Farmers Markets Association, the Bavarian Beer Cafe, and others.
Colmar Brunton in Australia was fully integrated into Kantar, and the Colmar Brunton brand retired in Australia during 2020.[{{cite web , url= https://www.kantar.com/company-news/kantar-announces-strategic-steps-to-scale-client-impact-in-australia/ , title=Kantar announces strategic steps to scale client impact in Australia , date=4 February 2020 , publisher=Kantar , access-date=1 December 2020]
References
External links
Colmar Brunton Market Research NZ
Colmar Brunton Market Research Australia
Market research companies of Australia
Market research companies of New Zealand
1981 establishments in New Zealand