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Colgate is an American brand principally used for
Colgate is an American brand principally used for oral hygiene
Oral hygiene is the practice of keeping one's mouth clean and free of disease and other problems (e.g. bad breath) by regular brushing of the teeth (dental hygiene) and cleaning between the teeth. It is important that oral hygiene be carried out ...
products such as toothpaste
Toothpaste is a paste or gel dentifrice used with a toothbrush to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it is an abrasive that aids in removing dental plaque and food from the teeth, ...
s, toothbrush
A toothbrush is an oral hygiene tool used to clean the teeth, gums, and tongue. It consists of a head of tightly clustered bristles, atop of which toothpaste can be applied, mounted on a handle which facilitates the cleaning of hard-to-reach ar ...
es, mouthwash
Mouthwash, mouth rinse, oral rinse, or mouth bath is a liquid which is held in the mouth passively or swilled around the mouth by contraction of the perioral muscles and/or movement of the head, and may be gargling, gargled, where the head is ti ...
es and dental floss
Dental floss is a cord of thin filaments used in interdental cleaning to remove food and dental plaque from between teeth or places a toothbrush has difficulty reaching or is unable to reach. Its regular use as part of oral cleaning is designed ...
. Manufactured by Colgate-Palmolive, Colgate's oral hygiene products were first sold by the company in 1873, sixteen years after the death of the founder, William Colgate
William Colgate (January 25, 1783 – March 25, 1857) was an English-American soap industrialist who founded in 1806 what became the Colgate-Palmolive company.
Early life
William Colgate was born in Hollingbourne, Kent, England, on January 25, ...
. The company originally sold soap.
Colgate toothpaste was sold in glass jars since 1873. Tubes, as pioneered by Kalodont, Johnson & Johnson
Johnson & Johnson (J&J) is an American multinational corporation founded in 1886 that develops medical devices, pharmaceuticals, and consumer packaged goods. Its common stock is a component of the Dow Jones Industrial Average and the company i ...
(Zonweiss) and Sheffield
Sheffield is a city status in the United Kingdom, city in South Yorkshire, England, whose name derives from the River Sheaf which runs through it. The city serves as the administrative centre of the City of Sheffield. It is Historic counties o ...
, were introduced in 1896.
Colgate became popular in the 1950s, with the slogan "It Cleans Your Breath While It Cleans Your Teeth", written by copywriter Alicia Tobin.
In 2007, the Advertising Standards Authority in the UK told Colgate that it could no longer make the claim that four out of five dentists recommended Colgate. The investigation showed that the study had telephone surveyed dentists to list the toothpaste they recommended, and their competitors were recommended at similar rates. The claim was deemed deceptive.
As of 2015, oral care products (principally produced under the Colgate brand) were the Colgate-Palmolive company's largest source of income, making up around US$7.5 billion, or 47% of net sales globally (with personal care products such as shampoos making up 20%, home care products such as laundry detergents 19% and pet nutrition making up the remaining 14%). It also commanded approximately 70% of the oral care market in Brazil.
In 2018, Colgate licensed Kolibree
Kolibree is a French company based in Neuilly-sur-Seine, France that is known for developing a smart toothbrush. ''Colibri'' means " hummingbird" in French; perhaps a reference to their signature product's light weight, about 64g.
Kickstarter
In ...
technology from Paris-based Baracoda Daily Healthtech, launching the Colgate Smart Electric toothbrush. They currently offer connected toothbrushes for children and adults under the Hum
Hum may refer to:
Science
* Hum (sound), a sound produced with closed lips, or by insects, or other periodic motion
* Mains hum, an electric or electromagnetic phenomenon
* The Hum, an acoustic phenomenon
* Venous hum, a physiological sensation
...
brand umbrella.
In January 2020, Colgate registered the label for toothpaste containing hemp seed oil
Hemp oil (hemp seed oil) is oil obtained by pressing hemp seeds. Cold pressed, unrefined hemp oil is dark to clear light green in color, with a nutty flavor. The darker the color, the grassier the flavour. It should not be confused with hash oi ...
with the U.S. government.
In February 2020, Colgate's parent company announced an agreement to purchase Hello Products, a New Jersey company that had earlier in the month introduced toothpaste, mouthwashes, and lip balms containing cannabidiol
Cannabidiol (CBD) is a phytocannabinoid discovered in 1940. It is one of 113 identified cannabinoids in cannabis plants, along with tetrahydrocannabinol (THC), and accounts for up to 40% of the plant's extract. , clinical research on CBD incl ...
(CBD).
As of June 2022, Colgate Tooth Powder was still being manufactured and marketed, and could still be purchased.
Facts
According to a 2015 report bymarket research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ...
company Kantar Worldpanel
Kantar Worldpanel (formerly TNS Worldpanel) is an international company dealing in consumer knowledge and insights based on continuous consumer panels. Kantar Worldpanel is a part of the London headquartered market research company Kantar Group.
, Colgate is the only brand in the world purchased by more than half of all households. Colgate has a global market penetration
Market penetration refers to the successful selling of a good or service in a specific market. It is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. Market p ...
of 67.7% and a global market share
Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a ...
of 45%. Despite this, it maintained the highest growth rate of all brands in the survey, with 40 million new households purchasing Colgate-branded products in 2014.
See also
*List of toothpaste brands
Toothpaste is a gel dentifrice used in conjunction with a toothbrush to help clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene; it functions as an abrasive agent that helps to remove dental plaque ...
*Index of oral health and dental articles
Dental pertains to the teeth, including dentistry. Topics related to the dentistry, the human mouth and teeth include:
__NOTOC__
A
:Abfraction •
Abrasion •
:Academy of General Dentistry •
:Acinic ...
References
External links
* {{DEFAULTSORT:Colgate (Toothpaste) 1873 introductions American brands Brands of toothpaste Colgate-Palmolive brands