Cole Cold is a line of

soft drink A soft drink (see § Terminology for other names) is a drink that usually contains water (often carbonated), a sweetener, and a natural and/or artificial flavoring. The sweetener may be a sugar, high-fructose corn syrup, fruit juice, a su ...

s produced by

S. M. Jaleel and Company SM Jaleel & Company Ltd, also known as SMJ, is the largest manufacturer of non alcoholic drinks in the English speaking Caribbean. Since inception in 1924 their portfolio of beverages are distributed to over 60 countries worldwide. Business ...

in Trinidad and Tobago. It is available in banana, diet banana, pear, pineapple, ginger beer, grape, kola champagne, diet kola champagne, orange, diet orange, cream soda, green crush and club soda flavors.

Information

The Cole Cold line was launched in 1981 to replace the company's traditional ''Red Spot'' brand. In 18 months following the launch, S. M. Jaleel's

market share Market share is the percentage of the total revenue or sales in a market that a company's business makes up. For example, if there are 50,000 units sold per year in a given industry, a company whose sales were 5,000 of those units would have a ...

grew from 1% to 30%. In some areas of the Caribbean, the company S.M. Jaleel is actually called Cole Cold rather than the brand name. This proves the close association that this brand has with the consumers. It is mainly known for its 2L and 20oz packages. It is the leading flavored carbonated soft drink beverage in Trinidad. The brand has been successful in the market since the early 1980s. Pear D is one of the Cole cold flavors that is known to be the premium beverage and today it still continues to be one of the most popular flavors. Pear D is also now available in cans. The name Jaliter had been given to the brand because it is a combination of the company name and the name of a one-litre package. Since that name had been given to it, the 2L package had also inherited this name as well as the other competitor 2L package.

References

External links

Cole Cold
on the S. M. Jaleel corporate website Cola brands Soft drinks Products introduced in 1981 {{trinidad-stub